Broadcasting (Oct - Dec 1949)

Just Can't Wait EDITOR, Broadcasting: . . . Broadcasting is even more indispensable to me in this job than it was in my previous berths at Young & Rubicam and NBC. I put everything aside when it comes in, and many a week I sneak across the street to get an advance look at the first proof copy airmailed to your local office. . . . Robert J. McAndrews Southern California Broadcasters Assn. Hollywood * ❖ Headline Sequel EDITOR, Broadcasting: The headlines in the attached clipping from the New York Herald-Tribune (Nov. 17) make an interesting comparison as to how two media think — "BMB Dissolution Proposed" "ANPA PUSHES RESEARCH" Frank Kemp Compton Advertising Inc. New York [EDITOR'S NOTE: Mr. Kemp certainly has a point. But as is usually the case, the headline doesn't tell the whole story. The NAB board did propose BMB dissolution, but it also proposed a successor organization along the lines of Broadcast Music Inc. (which this journal has espoused). We bring to Mr. Kemp's attention, the following headline in the Nov. 21 issue of BROADCASTING: "BMB BOARD FAVORS NAB CORPORATION PLAN."] t * * P. l/s Free Gadgets EDITOR, Broadcasting: . . . We have another way to make something out of P. I. deals we thought you might like to know about. We always open and read the P. I. deal letters, then answer them with a "request for a free sample," then throw away the letter. We have more free gadgets and toys around the office ! ! ! ! Here's hoping the legit radio managers will stick behind the established rate cards and principles of radio. Here's hoping enough of them will do so to run the free time P. I. "agencies" out of business. P. B. Hinman Station Manager WROX Clarksdale, Miss. * * * Christmas at Christmas EDITOR, Broadcasting: Bob Mason's recent letter in your Open Mike department, brings up what I consider to be a very sore subject, and points out a glaring fault of which the broad casting industry in general is guilty. There is no question in my mind, and I think most broadcasters will agree, that with the air being filled with Christmas music from Thanksgiving on, and even before, Christmas Eve which is a highly sacred day in our nation, and Christmas Day itself, are purely anti-climax. It makes me a little ill to hear "Silent Night" and "Adeste Fidelis" sandwiched between a football game and a football score summary on a bright afternoon of about Nov. 5. . . . We have established a policy at our station in which no Christmas music is played at all until 4 p.m. on the afternoon of Dec. 24. We have resisted successfully the requests of clients that Christmas music be a part of their programs almost from the first of November, but once our stand is explained they are in hearty agreement. Dave Baylor V. P. and Gen. Mgr. WJMO Clevelayid, Ohio Cites WINS Job EDITOR, Broadcasting: Why is Mr. Adams of KTBB Tyler, Tex., tooting his horn about sustaining announcements advertising a. commercial venture such as a county fair? [Open Mike, Oct. 31]. Either WTNS is overly progressive or the rest are too docile in their dollar approach to radio. Last year, WTNS not only broadcast our entire afternoon schedule from the fair grounds, we moved our studios out and did the fair completely; races, cattle, 4H Midway, news, sports and platter shows — that was last year, boys — and it was all paid for— plus 200 spots aired before the fair ever started. The same this year— with increased revenue! Just to put the cap on what you (Continued on page 55) SPECIAL Advanced Sales School Jan. 4-5-6, Cincinnati. For Managers, Sales Managers and Radio Sales Training School graduates. THE Columbus, Ohio p. O. Box 108, Worthington, Ohio -: Telephone: Worthington 2-7346 WBAL nteani SuiineSS BROADCASTING • Telecasting November 28, 1949 • Page 53