Broadcasting (Oct - Dec 1949)

Feature of Week (Continued from page 11) lobby was jammed for a block with people on their way. From 6 to 7 a.m., the station reports it was virtually impossible to hail a cab in the city and early-morning buses were loaded. Ninety-three towns were represented in the attendance, according to a tabulation by the station of the registration list. Some people came out with the dawn from the farthermost Iowa corners "and even out of state." The vanguard knocked on theatre doors as early as 4:30 a.m. No sleeper, the affair proved to be a wide-awake event. The station executives managing the party were themselves shocked by the early morning turnout. And the early-bird radio fans were not disappointed, the station adds. Audience participation stunts and party-fun contests were added to Mr. Bell's usual morning platterchatter formula and humorous ad lib. KENT says the Don Bell's Third Anniversary JamboreeBroadcast "actually was threehour audience participation broadcast of network calibre." Stage Adornments The huge stage was adorned with a carnival-like atmosphere including Don Bell's "Mirthday Concession Stand." Twin turntables of operator Lois Vanderhoof were mounted on a riser near the equipment of Engineer Ralph Reynolds, regular off-stage "character" on Mr. Bell's shows. Complementing the morning staff was organist, Don Miller, and announcer-song leader, Larry Davis. Producer of the broadcast was Program Director Chuck Miller. Overall staff required to conduct the show on stage was 18 with 12 additional people handling the crowd and theatre details. Adding to the stage appearance and show attraction, a lineup of refrigerator, washer and radio were prize features. The Mirthday booth was loaded with smaller prizes ranging from record albums and players to electric roaster and coffee maker. Transcribed salutes from various ABC stars and recording artists were aired during the program and several congratulatory telegrams from important figures were read. The Bell remote was followed by Bill Riley's Hey Bob Show broadcast from the Paramount Theatre where 1,500 kiddies screamed their tribute to the morning man in a pickup a few minutes beforehand. Advance promotion, according to KRNT, was heavy for the twoweek period preceding the program with ads appearing in newspapers, handbills, and extensive radio plugging. As a follow-up, newspaper publicity was given the show and a four-page folder picturing the party's success mailed to local and national advertisers, prospects and agencies. r * Locate Your Prospects * Analyze Your Competition lortant Facts You Need to Sell THE 13,500 LEADING ADVERTISERS and THEIR AGENCIES You can generate sales with precision only when you plot your sales course with facts. And the STANDARD ADVERTISING REGISTER gives you the pertinent facts you need about the Companies and their Advertising Agencies responsible for 95% of all national advertising in the United States. In one handy compact book — you'll find listed and cross-indexed for instant reference, 13,500 Companies with 50,000 Executives listed by title, the Advertising Agency handling the account, 12,500 Brand Names, all subdivided into 47 classifications. Once you subscribe to the STANDARD ADVERTISING REGISTER — you'll use it constantly — and you'll renew your subscription year after year. The hardest part of our job is to get the "Red Book" into your hands. So how about this? If you're a rated company, we'll either deliver or mail you on 5 day Free Inspection a copy of the STANDARD ADVERTISING REGISTER. No obligation, of course. What's your name and address? REGISTER LISTS \ The Advertiser, Address, Capitalization Products with Trade Names Corporate Executives Advertising Manager Sales Manager Printing Buyer Advertising Agency Handling Account Accpunt Executive Advertising Medio Used Advertising Appropriations Character, Extent , \ of Distribution Standard source of information about 2,000 U.S. and Conodion ad* vertising agencies with data on tlieir recognition, personnel, and over 30,000 clients. Issued three times a year — the AGENCY LIST is part of STANDARD'S complete service or may be purchased seporately. Write for colored illustrated booklet giving full information about the STANDARD ADVERTISING REGISTER and Supplementary Services. It's yours for the askina. BROADCASTING • Tclccastitig November 28, 1949 • Page 63