Broadcasting (Oct - Dec 1949)

SCHAPIRO WINE Expands Radio Budget SCHAPIRO'S KOSHER WINES, New York, is expanding its previous advertising budget, reportedly the largest in its history, and has appropriated $100,000 for a drive. Plans call for use of a 15-minute program on a foreign language (Yiddish) New York station, spot announcements on both foreign and English language stations, and possibly spot video announcements. Agency is Bliss & Marces, New York. The Latin Way AGENCY men, station representatives and others in the broadcasting business might take a leaf out of the contract book of our good Latin neighbors. In France it is wine and fashions. In Montevideo, however, CX16 features "the contract room" where business is transacted in the proper atmosphere. Completely equipped bar not only is well liquified but also has toaster, waffle iron and coffee maker. Modern CX16, which has the latest in technical equipment, also has a mixture of seasoned, traditional Latin decor. Beautiful two flight staircase of ancient design and artistic grill work with carpeted stairs greets studio visitors. Aug.Sept. 1949 MORNING 42.0 AFTERNOON 36.8 EVENING 27.4 FiVsf By For WFBL SYRACUSE, N. Y. Represented by FREE & PETERS, INC. AL VINSON, formerly with promotion department of San Francisco Chronicle, organizes Al Vinson Promotion Service, 1352 98th Ave., Oakland. LARRY FINLEY Productions, Los Angeles (transcribed radio shows), planning opening of office in Portland, Ore., as distribution center for stations in Pacific Northwest which handle his shows. WORLD BROADCASTING SYSTEM, New York, announces contract renewals and extensions for its transcribed library service by following stations: WPJB Providence; WLAW Lawrence, Mass.; WSBA York, Pa.; WFAS White Plains, N. Y.; WOPT Oswego, N. Y. RADIOZARK Enterprises, Springfield, Mo., and ABC have completed negotiations for airing of Saddle Rockin' Rhythm, Saturday, 6:30-7 p.m. CST. JUNIOR LEAGUE of San Francisco announces series of transcriptions, California Stepping Stones, produced with cooperation of State Audio Visual Dept. and Stanford U. Equipment DALE E. PHILLIPS, formerly with West Virginia Radio Corp., appointed director of engineering and research for Market To Music Inc., Storecast Corp. of America affiliate in Pittsburgh area. PROCTOR SOUNDEX Corp., Mt. Vernon, N. Y., announces new "Floating Disc Drive" playback unit. Unit has speed setting which is continuously variable 30-110 rpm. JOHN KUHAJEK and ALBERT J. FRANCZAK named assistant treasurer and assistant controller, respectively, for Zenith Radio Corp., Chicago. Mr. Kuhajek joined firm in 1926 and has been auditor since 1940. Mr. Franczak has worked for Zenith since February 1945 except for 10 months when he was assistant treasurer of Rauland Corp., Zenith subsidiary which manufactures TV picture tubes. HENRY T. KILLINGSWORTH, formerly general manager of AT&T's Long Lines Dept., elected a vice president of company, to take charge of that department. CHARLES E. WAMPLER, assistant vice president in company's Personnel Relations Dept., appointed general manager of Long Lines Dept. to succeed Mr. Kill-' ingsworth. Mr. Killingsworth replaces FRED B. KAPPEL, who becomes vice president in charge of AT&T operations and engineering, succeeding CLEO F. CRAIG who is now vice president in charge of finance. RCA VICTOR, Camden, N. J., distributing illustrated booklet timed to assist dealers in selling RCA's new "Lancaster Series" 16-inch television receivers. DuMONT Cathode-Ray Instrument and Tube Divisions, Clifton, N. J., announce type 292 Cathode-ray Oscillograph, superseding type 164-E. New instrument is easily portable, weighing only 21 lbs., and has increased sensitivity and minimum optical distortion, firm claims. FRED D. WILSON elected president of board of directors of Capehart-Farnsworth Corp., domestic television and radio manufacturing subsidiary of International Telephone and Telegraph Corp., New York. Mr. Wilson previously was with RCA Victor in various capacities, among which was operating vice president and national He succeeds ELLERY W. STONE who continues as member of board. Mr. Wilson sales manager. A&P CONTROVERSY Segal Suggests Use of Radio SUGGESTION that The Great Atlantic & Pacific Tea Co. use radio advertising in its monopoly controversy with the government was made by David M. Segal, president of KTFS Texarkana, Tex., in a letter to John Hartford, A&P president. Mr Segal called attention to the fact "that the radio industry now has the express permission to comment on the issues of the day and to be biased in many instances." He said A&P has used extensive newspaper promotion in bringing its case before the public and he felt the radio industry could do a good job for A&P. TESTS are now being conducted by Ithaca College FM educational radio station, WITJ, pending application for license from FCC. Operated by staif of students from Dept. of Drama and Radio, 10-w station has frequency of 88.1 mc. CALIF. NETWORK FM To Service AM Outlets A NEW network of AM stations serviced by FM originations has been organized in California by KSBR (FM) San Bruno. Though similar networks are in operation in the East and Midwest, the California Network, as it's been officially named, is the first of its kind in the West. At present 25 stations have affiliated with the network and others are reportedly considering joining. Most of the affiliates are small AM independents. A few also are affiliated with the Don Lee network. There is one affiliated station outside of California — KWRN-AM-FM Reno, Nev. Time on the network is sold to advertisers at a rate equal to the combined rate of all affiliated stations airing the advertiser's program. Advantage to the advertiser lies in opportunity to blanket the state with his sales message through a single contract with less book-keeping and related time and expense items necessary if the network stations were contacted individually. Programs designed for network release are picked up by affiliates at an arranged signal from KSBR and immediately rebroadcast on the AM frequency of each member station. KSBR's height (4000 feet) and power (250,000 w) enable it to beam programs over 300 mile radius. CJOR Rolls Log METHOD of placing promotion where the radio listener is most likely to see it is reported from Vancouver, B. C. CJOR, of that city, plugs one show with red overprint on the daily program log in the Vancouver Sun. Legend reads: "CJOR, Kate Aitken, 9:30 a.m." The type of radio promotion is unusual and created much talk in the area, although CJOR reports the device was introduced more than a year ago by a paper in Florida. WIBW ^'^^^"'"'^^'^^""^ //7 TOREK A Page 64 • November 28, 1949 BROADCASTING • Telecasting