Broadcasting (Oct - Dec 1949)

Page scan 000754 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000754
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ASK THE MANagement WHO OWNS ONE :ep ST/ MAINTEMAH< LINGO Vertical Tubular Steel \ RADIATORS IVrife for factual Data JOHN E. LINGO & SON CAMDEN 5, N. J. Page 66 • November 28, 1949 First 15 Program Hooperatings — Nov. 15 Report No. of Program Stations Radio Theatre (CBS) 172 Godfrey's Talent Scouts (CBS) 156 Jack Benny (CBS) 180 Original broadcast 18.7 Added by 2d broadcast 1 .9t My Friend Irma (CBS) 150 McGee & Molly (NBC) 165 Walter Winchell (ABC) 286 Original broadcast 15.5 Added by 2nd broadcast 1 .8t Crime Photographer (CBS) 149 Bing Crosby (CBS) 175 Suspense (CBS) 169 Charlie McCarthy (CBS) 171 Original broadcast 13.0t Added by 2d broadcast 2.3 F.B.I. In Peace & War (CBS) 149 Dennis Day (NBC) 144 Bob Hope (NBC) 151 People Are Funny (NBC) 164 Mr. & Mrs. North (CBS) 151 Amos 'n' Andy (CBS) 149 Mr. Keen (CBS) 149 t Second broadcast on same Sponsor & Agency Lever Bros. (JWT) Hooper 25.0 22.2 Thos. J. Lipton Co. — Div. Lever Bros. (Y&R) American Tobacco Co. (BBDO) 20.6 Pepsodent Div. — Lever Bros. 20.1 (FC&B) F. C. Johnson & Son (NL&B) 18.6 Kaiser-Frazer (Weintraub) 17.3 Philip Morris (Blow) 15.9 Liggett & Myers (N-E) 15.6 Electric Auto-Lite (N-E) 15.3 Coca-Cola (D'Arcy) 15.3 Procter & Gamble (Biov/) 15.2 Colgate-Palm.-Peet (Bates) 15.0 Lever Bros. (BBDO) 14.9 B. & W. Tobacco (Seeds) 14.7 Colgate-Pa Im.-Pete (S&W) 14.7 lever Bros. (R&R) 14.7 Whitehall Pharmacol (Murray) 14.7 day in some cities provides more to hear program. Year Ago: Hooper +or — Pos. 25.0 0.0 2 18.5 21.9 17.1 22.8 27.0 15.4 14.3 13.6 14.2 +3.7 —1.3 -1-3.0 —4.2 —9.7 -1-0.5 -M.3 + 1.7 + 1.1 13 18 24 19 13.8 + 1.4 23 13.9 + 1.1 22 20.0 —5.1 5 15.7 —1.0 12 10.4 +4.3 52 12.1 +2.6 38 15.2 —0.5 14 than one opportunity Top 10 Daytime Hooperatings — Nov. 15 Report No. of Program Stations Ma Perkins (CBS) 96 Big Sister (CBS) 93 Young Widder Brown (NBC) 146 Arthur Godfrey (10:1511:30) (CBS) 10:15-10:30 (MTT) 3.7 156 10:15-10:30 (WF) 4.2 156 10:30-10.45 5.9 172 10:45-11 7.3 172 11-11:30 7.8 178 Pepper Young's Family (NBC) 153 Our Gal, Sunday (CBS) 157 Aunt Jenny (CBS) 84 Romance of Helen Trent (CBS) 164 Right to Happiness (NBC) 152 Wendy Warren (CBS) 151 Sponsor & Agency Hooper Procter & Gamble (D-F-S) 7.2 Procter & Gamble (Biow-Spic 7.1 & Span; Compton — Ivory) Sterling Drug (D-F-S) 6.8 Ton! (FC&B) 6.5 Wildroot (BBDO) Gold Seal Wax (C-M) National Biscuit Co. (M-E) Liggett-Meyers (N-E) Procter & Gamble (P&R) Whitehall Pharmacal (Muri Lever Bros. (R&R) Whitehall Pharmacol (Murray) 6.1 General Foods Sales (B&B) Year Ago: Hooper +or — Pos. 8.0 6.6 —0.8 +0.5 7.4 —0.6 7.0 —0.5 6.5 6.6 —0.1 10 6.5 6.4 +0.1 12 6.2 6.0 +0.2 17 6.1 6.5 —0.4 11 6.1 6.6 —0.5 8 6.0 5.6 +0.4 20 CANADIAN MUSIC CBC Unfair — MacMillan CANADIAN BROADCASTING Corp. and other government bodies using copyrighted music came in for criticism by Sir Ernest MacMillan, president of the Composers, Authors and Publishers Assn. of Canada (CAPAC), the Canadian ASCAP, at the Nov. 17 sitting of the Royal Commission on Arts, Letters and Sciences. Sir Ernest stated that the CBC along vi^ith other government bodies were unfair and exploited copyright musical works, that the CBC claims "what it pays for performing rights is paid only as a matter of gracfe and not as a matter of obligation, and therefore the amount awarded should not be too large." He said the CBC also "maintains a doctrine of a prerogative right of the crown to take the property of the citizen without any control by law, which has not been upheld . . . since before the days of Blackstone and which was not acceptable to the framers of the Magna Carta." He asserted the ultimate object of CBC was to acquire a reserve of works free of performing rights claims. FAO Coverage ANNUAL conference of UN's International Food and Agricultural Organization, which got underway in Washington, D. C, last Monday, was slated for radiotelevision coverage late last week. CBS aired a simujcast of its Capital Cloakroom, Friday, 10:30 to 11 p.m. featuring FAO's director-general, N. E. Dodd. U. S. Dept. of Agriculture spots on NBC's National Farm & Home Hour Saturday and addresses by officials of American farm organizations on NBC Sunday, at 1 p.m., were also aired. Druce Cited OLGA DRUCE, director of Mutual's House of Mystery, has been cited by the government of Haiti for her debunking of unexplained Haitian mysteries and superstitions. Consul General of Haiti Roger Dorsinville, presented the citation to Miss Druce at a special luncheon Nov. 16 held at New York's New Yorker Hotel. The program is sponsored by General Foods Inc., through Benton and Bowles Inc., N. Y. WTNB ULTIMATUM Outlet Silenced After Strike WTNB Birmingham, Ala., MBS outlet off the air since July because of labor difficulties, was told by FCC fortnight ago to resume operation within 15 days or relinquish its license. WTNB had requested extension of authority to remain silent for another 30 days. FCC reported it had requested affidavits concerning the conflict from both the union and the station. The Commission indicated Stanley L. Hawkins, member of Local No. 253, IBEW, and chairman of the negotiating committee, stated in essence that all demands and requests made to the union by WTNB had been granted or agreed to by the local, whereas Roy Hofheinz, president and 49% owner of WTNB, reported in essence that! "the matter is still a subject of dispute." The Commission further said the union's affidavit stated the local had been employed by John Stevens, attorney for Mr. Hofheinz, to dismantle WTNB's studio equipment since the lease expired Oct. 1 and had not been renewed although the premises were under the management and control of W. B. Leedy & Co., of which Thomas N. Beach, 51% owner of WTNB, is chairman of the board. If WTNB cannot fulfill the functions for which it was licensed, FCC indicated, it would not be in the public interest to grant further extensions of authority to remain off the air. FCC noted the studio had been dismantled and equipment removed without authority from the Commission to move the main studio and cited this as evidence the station could not fulfill these functions. Literary Effort Awards ABC radio and video series on American literature. Author Meets the Critics, will make awards for the best novel of the year, and the best non-fiction work of the year, based on a vote of some 60 literary critics. Awards will be announced during the AM and TV programs the first week of December. BROADCASTING • Telecasting 1!(