Broadcasting (Oct - Dec 1949)

HOMES HIT THE SPOT WTUX Sells Builders' Units Like Hotcakes MEN who represent cooperative selling enterprise by two businesses — real estate and radio — inspect one of the Gordy veterans' homes developments in Wilmington. They are (I to r): Ralph Gordy and Edward Gordy, builders; Jack Dougherty, sales representative, and Gordon Macintosh, president, WTUX Wilmington. Situations Wanted (Cont'd) News director-announcer for AM or TV. Six years with major market network station. Distinctive voice, selling delivery, top references, solid background, local reporting and wire rewrite experience. Box 261B, BROADCASTING. News editor-program director, 8 years experience all phases, competent, reliable, sober, interview or e.t. Box 278D, BROADCASTING. Program director, experienced. Now employed desires same job elsewhere. All letters answered. Box 293D, BROADCASTING. Programming, production, administration plus plenty air ability makes top program director. 7 yrs. experience. Prefer midwest, east. Available immediately. Box 288D, BROADCASTING^ Imaginative, intelligent young woman experienced in copy, traffic, office. Advancement is primary goal. Best references. Box 290D, BROADCASTING^ Experienced young woman, handles women's programs, continuity writing, program building. B. S. Degree in speech-radio. Presently employed, desires change of location. Good air voice, thoroughly trained all phases. Travel anywhere. Box 291D, BROADCASTING^ Wanted, job for one program director and one announcer. Both employed. Box 294D, BROADCASTING. Three years, programming, announcing, selling, ideas, sober, reliable, everything answered.. Box • 304D, BROADCASTING. Program director, very versatile. 3 yrs. experience all phases of radio. Some TV experience. Desire permanent position in progressive community. Box 311D, BROADCASTING. Midwest only, qualified man, presently program director. Desires position as sports announcer. 4V2 years experience. Minimum base, $65. a week. Box 315D, BROADCASTING. Adv. agency man headquartered Los Angeles-Hollywood available to represent agency on west coast. Ten years experience. Radio and TV producerdirector-writer. Account executive experience. Finest references and credits. Married. Box 318D, BROADCASTING. Program director, experienced independent and network, excellent record, top references, wants good opportunity. Programs increase sales, listening audience. Network quality voice, can do all types shows, own specialty shows. Details references, disc on request. Please state salary. Box 320D, BROAD CASTING. Program director, thirteen years experience large station and network programs desires position with an aggressive AM or TV station. Excellent references and outline of background upon request. Box 321D, BROAD CASTING. Seasoned broadcaster, experienced as writer-announcer, news editor, program manager, salesman and station manager. College graduate, family man, age 34. Seeks permanent position as program manager or news-and-special events director in eastern station. Write Box 331D, BROADCASTING. Writer-director, sustaining dramatic series with staff announcing experience, wants station with production opportunities. Disc, photo, references, scripts, et al. R. W. Dowling, 2036 20th St., Astoria. N. Y. Continuity preferred by capable ambitious, energetic, versatile young lady experienced in all phases of radio, will travel. IH, 4236 Lindel, St. Louis. Television Production-Programming, others station managers — We can give you economical, complete, programming with an experienced television team. Box 258D, BROADCASTING. For Sale Stations For sale. New York city area AM station. $125,000. Broker. Box 830c, BROADCASTING. Kadio station — One of the most powerful in the south, 10,000 watts. Earning power tremendous. A good investment ■ required, but, figuring on value received it is a splendid buy. Terms available. Address all inquiries to P. O. Box 1643, Birmingham, Ala. For Sale (Cont'd) Equipment, etc. RCA 69C distortion meter, excellent condition. First check. $225.00. Box 297D, BROADCASTING. For Sale — Complete and modified model 104-B W.E.I and 5 kw transmitter. Two crystal oscillators with ovens. Uses power transformers throughout. Two water cooled 343-As in push pull in final. In service, but available February 1, 1950. Price $10,000. KGVO, Missoula, Montana. One 3 kw GE FM transmitter 99.1 mc type BT-3-B; one 2 bay GE FM circular antenna type BY-2-B; one 278 ft. self-supporting American Bridge tower with 22 ft. antenna support, complete with A-3 lighting unit and 400 ft. Seal-O-Flange transmission line, dry air compressor. Make us an offer. Station WDOS, Oneonta, N. Y. For sale, 250 ft. extra heavy IDECO self-supporting tower with top hat. A. James Ebel, Radio Station WMBD, Peoria, 111. For sale, RCA 1 kw transmitter. Fair condition. Very reasonable. A. James Ebel, Radio Station WMBD, Peoria, 111. For sale — Two RCA 44BX microphones with desk stands, used few times only. New less than year. Original cost $103.00. Price $75. One RCA radio-microphone (walkie talkie suitable for man-on-the street, etc.) Type BTP-IA with crystal for 26.17 mc. Used only few times, new 7 months ago. Three sets of extra tubes and batteries. Original cost $238.05. Cash $170.00. WRSW, Warsaw, Indiana. Gates 28 CO limiting amplifier used 90 days, excellent condition, $210 00. Collins 12 H console, has new relays in good operating condition, $250.00. Contact Chief Engineer at WVOP, Telephone 327, Vidalia, Ga. 2 Presto 6N recorders and 1 90A amplifier in portable carrying cases. Excellent condition. Alan Hlggins, 826 V2 S. Limestone St., Springfield, Ohio. For Sale: One Presto model Y4 recorder, new condition. One Ampex model 200 30" per second tape recorder, practically new. Two 9-A Western Electric reproducers complete with filters. Make offer. W. D'Orr Cozzens, Chief Engineer, Intermountain Network, Salt Lake City, Utah. Wanted to Buy Stations Interested buying local or regional if priced right. Supply sufficient information in confidence. Experienced broadcaster. Box 231D, BROADCASTING. Equipment, etc. Will trade on used kilowatt AM transmitter and accessories almost new 49 Lincoln Cosmopolitan sport sedan, maroon, Box 306D, BROADCASTING. Wanted — One recording turntable with mechanisms and head: associate amplifier, accessories. Radio Station WJJL, Niagara Falls, N. Y. Phone 5266 For Sale Equipment 1 Model 101 Wincharger 200 foot tower Including lighting equipment and base Insulator. Good condition. Dismantled now. 1 Gates type BP 250-B FM broadcast transmitter including spare tubes, dual crystals for 101.1 mc. Condition as new. Frequency monitor Hewlett-Packard Model 335B. Condition as new. 1 Gates transcription table CB-8B with complete recording mec and Gates recording amplipher EA-10. Excellent condition. First reasonable offer for all or any part. Available now in St. Louis, Mo. KXLW, 8135 Forsyth, St. Louis 24. Mo. ONE-MINUTE radio spots were turned out almost as fast as hot cakes to promote the sale of homes to veterans in the medium income bracket over WTUX Wilmington, Del., facilities. And in 14 v^^eeks through last spring and summer, the houses sold as fast as the proverbial breakfast food. The success story, as compiled from facts supplied by Howard R. Robinson, WTUX general manager, is this: From 10 to 12 spots were aired daily, particularly in the afternoon. The builder, Gordy & Son Co., used only radio for its advertising and WTUX as the only outlet. The homes sold at a price ranging from $7,000 to $8,000. About $15,000 was spent by the firm for the spots. Result of the promotion is best shown by the statement contained in a letter from the firm president, E. S. Gordy, to WTUX, which speaks for itself: "We have sold 350 homes, amounting to a gross sale of $2,298,000. Four out of every five people who purchased homes were directly traceable to radio advertising on station WTUX. We feel that in the short period of 14 weeks this has been the biggest selling job ever done in real estate in Delaware and very probably the biggest selling job radio has done for any advertiser. . . ." The real estate company thought it had enough homes to last until next year. But the entire output Situations Wanted Announcers The nanne is Van Charles. The show is a D.J. Hooperatings jumped from 5.0 to as high as 29.5 on 1 kw. Good reason for leaving present employer. Network caliber. Highest references. Will staff announce using own D. J. show, sustaining, until sold. Single, 30, will go anywhere for riglit offer. Box 312D, BROADCASTING. was sold and it is now starting a new development. Gordon J. Macintosh is president of Port Frere Broadcasting Co. which operates WTUX. WRCO DEDICATED New 250 w Fulltime OuHet FORMAL dedication of WRCO Richland Center, Wis., was held Nov. 6 in the Richland Center city auditorium. More than 500 attended. Guest speaker was Sen. Alexander Wiley (R-Wis.). Other speakers included Rev. Owen Mitchell, Rev. Charles Hubanks, Mayor Vernon Thomson, Kenneth S. Gordon, general manager of KDTH Dubuque, Iowa; WRCO General Manager Thomas R. Kelley and Robert J. Bodden, program director. WRCO went on the air Oct. 18. Owned and operated by the Richland Broadcasting Corp., WRCO operates on 1450 kc with 250 w fuUtime. ^ Sen. Alexander Wiley (I) congratulates WRCO General Manager Kelley following the station's dedicatory program. KWSC Pullman, Wash., reportedly is only station in nation using burlap temporarily for accoustical treatment. Station is being remodeled. BROADCASTING • Telecasting November 28, 1949 • Page 69