Broadcasting (Oct - Dec 1949)

Page scan 000763 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000763
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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I That's impact Small wonder so many new products and advertising eampaig-ns are launciied over WLW. For its over-all performance is remarkable. In four weeks, The Nation's Station reached FOUR-FIFTHS— 80.7% — of all the 3,644,800 radio homes within the WLW Merchandise-Able Area between 6 a.m. and midnight.* That's coverage] Of aU listening among all radio homes between 6 a.m. and midnight during an average week, WL,W received six times MORE listening than the average of tlie nine major competitors.* That's penetration ! Of the 258 stations heard in WLW-land, The Nation's Station received ONE-SIXTH— 16.6% — of aU listening to all stations.* That's dominance! And when you put coverage, penetration and dominance together ... THAT'S IMPACT! // yoH are pl-.miiing to huincb a new producl or adi'ert'n}>ig campaign, talk it over [in! v-tth The N.ition' i SlMton. W'r/ie or cdU any of the folloutiig WLW Smiles Offices: 140 West 9th St., Chumiidti 2. Ohio ?60 iV. Michigan, Chicago 1, III. 630 Fifth Avent/e. Neu-Yori 20, N. Y. 6381 Hollywood Blvd.. Hollywood 28, Calif. *Nielson Radio Index, Febns.nv-M.trcli. 19)') when you want impact you want the nation's most merchandise-able station CROSLEY BROADCASTING CORPORATION