Broadcasting (Oct - Dec 1949)

Page scan 000765 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000765
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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DECEMBER 5, 1949 A PRICE 25 CENTS e NewsweekLy;^f Radio and Television strange things and true from WOR's own scrapbook of oddities ONE THING AT A TIME, PLEASE A TRIBE called the Bedui, flourishing in the interiors of Java, had definitely fixed feelings— about the numeral one. They only allowed themselves one piece of work a day. WOR regards this as singular laziness. For in one day WOR sells more more often for more people to more people than any other station in the United States. CONSIDER THE ANTIQUE ALBATROSS THE ALBATROSS was thought most wondrous for the distance it traveled. Rumor had it that it could be seen at a greater distance than any other bird. Therefore sailors looked upon it with special fondness. As WOR travels to 14 of the United States, it too is regarded with great affection by its many sponsors. And for good reason: In one month 1 out of every 4 housewives listening to "Rambling with Gambling" bought the product he advertised. YES, WE HAVE NO IMPORTED WITCHES TODAY a IN THE DAYS when witches were abroad, it was common fancy that same flighty ladies could journey to the East Indies in an egg-shell. Or if they were so inclined, negotiate a cross-country broomstick hop for 300 miles. Nice, we think. But WOR can fly farther and faster. We can rocket your message to the Dominion of Canada and from Maine through Georgia— and talk to the majority of 36,000,000 people in 430 counties in 18 states. That's why more spot advertising was bought on WOR during the month of September than on any other New York station. Gentlemen, if you prefer facts to fables, sales increases to sallies into the great unknown our address is: WOR that power-full station at 1440 Broadioay in Mew York