Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000768
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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«»wwvuwwwmnAft Closed Circuit FIRST QUICK scanning of 1949 time sales gives impression year's business will pass $402 million 1948 figure despite network dip. Local business at least equal to 1948 with spot apparently increasing. Network decline, curiously, just matches TV national time sales. TV local sales hard to figure. CHRYSLER CORP., Detroit, through RuthraufF & Ryan, New York, preparing heavy spot announcement campaign starting Dec. 26, to introduce new 1950 Dodge car. Schedule will include over 500 stations. Contract runs five weeks. SALE of WNEW New York by Arde Bulova for gross in excess of $2 million (stripped net around $1,500,000) was formalized last week, but on terms varying from original plan [Broadcasting, Nov. 21]. Bernice Judis and Ira Herbert will not acquire stock but have signed five-year contracts as executive vice president and vice president in charge of sales, respectively, with options to purchase minority interest. William S. Cherry, owner of WPRO Providence, retains substantial majority and two WNEW Inc. stockholders are added : Harry Playford, St. Petersburg banker and important airline owner (16%%), and Clem Randeau, former UP and Field Enterprises executive (about 5%). Half-dozen other stockholders in new WNEW Inc. will hold substantially same interests. LARGEST contract yet for FM national business closed for six-station labor-liberal network under Kaiser-Frazer sponsorship through Wm. H. Weintraub, New York. Fifteen-minute five-day per week strip, amounts to more than $50,000 and was handled by Morris Novik, radio consultant. FM-ers, to carry program live or tape beginning Jan. 1: WFDR New York, WVUN Chattanooga, KFMV Los Angeles, WDET Detroit, WCUO Cleveland, WCFM Washington, latter a co-op, and others either ILGWU or AAU-CIO. News commentary probable but not definite. CARTER PRODUCTS Inc., New York (Carter Little Liver Pills), through Ted Bates, New York, adding spot announcements Saturdays and Sundays on stations already carrying five-weekly announcements. Schedule being prepared now on 450 stations to start this week. WITH big AM outlets starting to shed FM affiliates as bad investment, feeling grows that proposed FCC rule requiring increased FM operating hours may result in hearing that could spell life or death for entire FM industry by bringing into limelight sources of its troubles. LATEST proposal looking toward economy in FM operation confronting FCC is that for (Continued on page 78) Upcoming Dec. 5: FM Assn. Board meeting, Washington. Dec. 5: National Institute of Municipal Law Officers, Muehlbach Hotel, Kansas City. Dec. 5-6: NAB Dist. 14, Utah Hotel, Salt Lake City. Dec. 114-15: NAB Dist. 17, Benson, Portland, Ore. (Other Upcomings on page 26) Bulletins CBS announced late Friday Toni Co. renewed Give and Take, Saturday 1:30-2 p.m. though Foote, Cone & Belding. Metropolitan Life Insurance through Young & Rubicam also renewed Eric Sevaried and the News, Monday through Friday, 6-6:15 p.m. GIANT ANIMALS, New York, (circus balloons) through Huber Hoge & Sons, New York, placing $80,000 radio campaign for preChristmas selling on about 100 stations, plus five quarter-hours weekly on MBS and four quarter-hours on ABC. Network shows are transcribed music programs. NEW Arizona lineup, effective Jan. 1, announced by CBS Friday. KOOL Phoenix, KOPO Tucson and KCKY Coolidge, all Arizona, to join CBS Mountain Group replacing KOY Phoenix, KTUC Tucson and KSUN Bisbee. KOY ownership now has pending suit against CBS for specific performance of affiliation contract [BROADCASTING, Nov. 21]. MULLEN BUYS INTEREST IN TV FILM COMPANY FRANK E. MULLEN, former NBC executive vice president, last Friday acquired substantial interest in Jerry Fairbanks Inc., TV film producer, and becomes chairman of board. Jerry Fairbanks continues president, and Russell Johnson, chief of film activities of NBC-TV New York, Jan. 1 joins firm as vice president. Mr. Mullen, quarter-century radio veteran, will maintain his consulting office in New York as well as headquarters in Hollywood. He entered consulting -practice last September when he resigned as president of G. A. Richards Stations (KMPC Hollywood, WJR Detroit, WGAR Cleveland). Expansion of production facilities in Hollywood and New York planned. Firm will set up own distributing and station sales units. Mr. Mullen will direct company's business affairs with Mr. Fairbanks handling production and Mr. Johnson serving as board member and heading New York office. JOINS McCANN-ERICKSON ROBERT M. REUSCHELE, formerly with Headley-Reed Co., station representative, has joined McCann-Erickson, New York, as manager of radio-television timebuying. Business Briefly PILLSBURY ADDS ® Pillsbury Mills, Minneapolis, Jan. 3 adds Cedrie Adams commentaries 3:55-4 p.m. to across-board House Party on CBS 3:30-3:55 p.m., giving sponsor full half-hour five times weekly. Agency, Leo Burnett Co., Chicago. AMOCO RENEWS # American Oil Co., Baltimore, renewing Carnegie Hall ABC concert series for 13 weeks, starting in January, j Tues., 8-8:30 p.m. Agency, Joseph Katz Co., Baltimore. j KING SPOTS # King's Tropical Inn French Dressing, Los Angeles, Friday launched spot campaign (15 to 20 weekly) on KLAC same city. Firm plans to add other western stations shortly and expand to other areas in next three months. Spots also carried on KTLA (TV) Los Angeles. Agency, Ross, Gardner & White Adv., Los Angeles. SEMLER RENEWALS • R. B. Semler Inc.,' New Canaan, Conn., Jan. 4 renews Gabriel Heatter on MBS Wed., 7:30-7:45 p.m., for 52 weeks. Agency, Erwin, Wasey & Co., New York. TOBACCO ACCOUNT # U. S. Tobacco Co., New York (Dills Best, Model, Tweed, Old i Briar) renews for 52 weeks on MBS Martin ', Kane, Private Eye, Sun., 4:30-5 p.m., Kudner ' Agency, New York, handles. INTERIM PAYMENT PLAN FOR ASCAP TV MUSIC TELEVISION industry's per program committee and ASCAP announced Friday tempo-, rary TV music licenses would be extended from ; Dec. 10 deadline to period of committee's ne-; gotiations with ASCAP. Announced also that! committee would recommend independent TV stations make interim payments to ASCAP during negotiations, subject to adjustment at time stations sign either per program or blanket licenses. Interim payments to be flat, monthly fees retroactive to Jan. 1, 1949, or date station wenton air, and varying in amount according to station's income bracket. ASCAP to send out^ per program and blanket forms simultaneously; and stations have 30 days after receipt to make; choice. Stations to be indemnified by ASCAP during temporary license period. ' EDGAR BILL STRICKEN EDGAR L. BILL, president of WMBD Peoria.i 111., suffered serious heart attack Thursday; night at Palmer House, Chicago, shortly afteri returning from International Livestock Expo-; sition. He was still under oxygen tent late Friday and Dr. E. F. Addenbrooke, hotel physician, said it would be dangerous to move hinrL to hospital. Mr. Bill went to stock show in company with his wife and Mr. and Mrs. Merle V. Watson, of Peoria. Mr. Watson isj associated with him in National Radio Personalities, Peoria enterprise. Page 4 • December 5, 1949 BROADCASTING • TeIecastingj„Q