Broadcasting (Oct - Dec 1949)

Page scan 000770 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000770
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

He Pulls Lumber Sales Out of Thin Air Says Mr. 0. T. Griffin, President of the Griffin Lumber Co., to Station WWSC, both of Glens Falls, New York: "We are glad to send you our signed renewal contract for our sponsorship locally of the Fulton Lewis, Jr. program for another year. We have been thoroughly convinced by results in sales of items promoted through this program that this tie-in with Fulton Lewis, Jr. is a most valuable medium to get our messages across. . . . We know that we must have the local audience because definite tests on merchandise advertised on this program have shown increases in sales . . . and we wouldn't trade the program for any other one on the air locally available." Currently sponsored on more than 300 stations, the Fulton Lewis, Jr. program offers local advertisers network prestige at local time cost, with pro-rated talent cost. Since there are more than 500 MBS stations, there may be an opening in your city. If you want a ready-made audience for a client for yourself), investigate now. Check your Mutual outlet — or the Co-operative Program Department, Mutual Broadcasting System/ 1440 Broadway, NYC 18 (or Tribune Tower, Chicago 11). BROA TING T 6 L I^^C A S T I N C ^ , Publhhed Weekly by Broadcaslmg Publieationi, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press BIdg. Washington 4, D. C. Telephone ME 1022 IN THIS BROADCASTING . . . U. S. Would Prefer No NARBA Under Cuban Demands 19 Cuba's Terms for Efher Peace 19 Ad Club Protests Arkansas Tax 21 Hooper's New Service Detailed 21 Radio Farm Editors Stress Selling 22 Bryson Resigns; Mickelson to CBS Post 22 Dist. 16 Would Drop NAB Convention 23 Lever Ad Post Changes Announced 24 Sheppard Plans Action on Network Rules 25 Coy Discusses FCC and Free Speech 28 Telecasting Section and Index, page 51, 53 DEPARTAAENTS Agencies 12 Allied Arts 42 Commercial 40 Editorial 36 FCC Actions 68 FCC Roundup .... 76 Feature of Week. 16 Management 38 Network Accounts 11 New Business .... 11 News . 43 On All Accounts. . 16 On Dotted Line . 24 Open Mike 14 Our Respects to,. 36 Production 44 Programs 67 Promotion ■ 46 Teciinical 45 Upcoming 26 FEATURE CALENDAR First Issue of the month: AM Network Showsheet Second issue: Network Boxscore; How's Business Third issue: Trends Survey Last issue: Telecasting Showsheet At Washington Headquarters SOL TAISHOFF Editor and Publisher EDITORIAL ART KING, Managing Editor J. Frank Beatty, Rufus Crater, Associate Editors; Fred Fitzgerald, News Editor; Tyler Nourse, Jo Hailey, Assistants to the News Editor. STAFF: David Berlyn, Lawrence Christopher, Mary Ginn, Tom Hynes, John Osbon, Ardinelle Williamson. EDITORIAL ASSISTANTS: Audrey Boyd, Estelle Dobschultz. Kathryn Ann Jones, Pat Kowalczyk, Wilson D. McCarthy, Jean D. Statz; Eleanor J. Brumbaugh, Assistant to the Publisher. BUSINESS MAURY LONG, Businest Manager Winfield R. Levi, Assistant Advertising Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Elaine Cahn; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston. CIRCULATIONS AND READERS' SERVICE JOHN P. COSGROVB, Manager Lillian Oliver, Warren Sheets, Elaine Haskell, Edward V. Duggan, Grace Motta, Chapalier Hodgson. NEW YORK BUREAU 250 Park Ave., Zone 17, PLaza 5-8355 EDITORIAL: Edwin H. James, New York Editor; Herman Brandschain, Asst. to the Neva York Editor; Florence Small, Gloria Berlin, Betty R. Stone. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. Paul, Advertising Director; Eleanor R. Manning. CHICAGO BUREAU 360 N. Michigan Ave., Zone 1, CEntral 6-411E William L. Thompson, Manager; Jane Pinkerton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28, HEmpstead 8181 David Glickman, West Coast Manager; Ralph G. Tuchman, Hollywood News Editor; Am August. TORONTO 417 Harbour Commission Bldg. JELgin 0775 James Montagnes. Broadcasting • Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: Broadcasting • — The News Magazine ol the Fifth Estate. Broadcast Advertising • was acquired in 1932 and Broadcast Reporter in 1933. • Reg. U. S. Patent Office Copyright 1949 by Broadcasting Publications. Inc. Subscription Price: $7.00 Per Year, 25c Per Copy Page 6 • December 5, 1949 BROADCASTING • Telecasting