Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000772
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

mm A A Tiiir iir Tuiani/ ilHiifa 13 r SUNDAY ABC CBS MBS NBC MONDAY ABC CBS MBS NBC TUESDAY ABC CBS MBS NBC ABC D.uu rin Adams Hats Drew Pearson (2261 R Prudential Ins. Family Hour (UO) Quaker Oats Roy Rogers Slitw(SI)l)) Catholic Hour S [Not in Service) Metro Life Ins. Eric Sevareid (22) Repeat of Kid Strips News Bob Warren S ( Not in Service) Metro. Lite ins. Eric Sevareid (22) Repeat of Kid Strips News Bob Warren S Not in Service) Meli Eri Seeman Bros. Moi. Headlines (21SJ R You and — S Clem McCarthy 6:13-6:20 S You And — S Clem McCarthy 6:15-6:20 S ~M\ 9.0V Hormel Co. Hormel Girls (222) C-P-P Our Miss Brooks (Ij2)R Cudahy Packing Nick Carter (467) Hollywood Calhng S no neiworK aneicnes in Melody 6:20-6:4j S No Network ■'Steteiisiftr Melody 6:20-6:45 S N( 1 0.43 ■V H U--=lvory Lowell Thomas (78) sun oiict: 3-Star Extra (34) P It 6— lury Lowell Thomas (78) Sun Oil Co. — S-Star Extra (34) Low 7-nn Think Fast S Amer. Tob. Co. Ja^k Benny (133) R Adv. of the Falcon S Gruen Watch Hollywood Calling (163) Co-op Headline Edition 153) V H, U-l]rell Beulah (81) R uo-op Fulton Lewis jr. (291) nmer. loo. uo. Light Up Time (163) H R C0-6p Hparilinp Eilitinn ■ ICallllllC bUIIIUII (53) P t G-Drefi Beulah (81) R Fulton Lewis jr. (291) tingf. Tbb. C». Light Up Time (163) H R Cfl-a|i leadline Edition (53) -PI 7 lis 1.13 Co-op Elmer Davis (46) V i G-Oxydol link Cmith jacK omiin (84) Dinner Date S Miles Lads. Hpwt of World ■ (148) uo-op Elmer Davis (46) p t G-onyaai Jack Smith (84) Dinner Date S Miles LaBs. — News of World (142) Elmer Davis (46) ji 7 -on 1 .OU Amazing Mr. Malone s Lever Bros. Amos 'n' Andy riso) The Saint Rexall Co. Harris-Faye (163) General Mills Lone Ranger (175) R Campbell Soup Club 15 (155) R Noxzema Gabriel Heatter I'love tcnoes trom the Tropics S onanist Counter-Spy (60) camimeii sauii Club 15 (153) R Rlioiles Pliarm. Gabriel Heatter (135) rati Hotel Orchestra S General Miiis Lone Ranger (175) ■taij 7 -A? Campbell Soup Ed Murrow '(153) A Mystery s Pure Uil Co. Kaltenborn (31) C^dlptill Soup Ed. Murrow (153) 1 Love A Mystery pm Oil Co. R. Harkness (27) RR rcsii 8-nn OU Gold Slou the i\1usic ■ (!73) Co:a-Cola McCarthy Show (183) R Co-op A. L. Alexander Wildroot Co. A J,, .1 Cim Adv. 01 dam Spade (16S) H Waltham Watch Share the Wealth (21) Bromo Seltzer Inner Q!ifi<>tiini ■ II II CI Od lid III III . (157) R National Biscuit ^traicrht Arrnur wllalglll Hliun (279) A.' A. of KH's Railroad Hour (163) nmer. uii uo. Carnegie Hall (108) SKMi am Mystery Theater (149) R Couni ol Monte Cristo S tiiPont," cavaic of America (152) H Dr.l.Q. S Mr 0.I3 Eversharp, Inc. o.ou Sieidel Corp. (171) PSe-Tide Red Skelton (172) R Enchanted Hour U. S Steel Corp. Theatre Guild (165) uenerai motors Henry Tayior (264) Lever-Lipion Arthur Godfrey Talent Scouts Peter Salem S ' ■ FiHSHnr Uolce Firestone (140) Cj-6P"Town Meeting (56) e-P-PT'thPwilr. Mr. Mrs. North (151) R — Oflittal Detective S Liiiiiii Huwe Cu. Baby Snooks (153) Petri Willi! Cu. iherlockHolmes (175) -eti Dr 0 .IS Old Gold Cigarettes Buddy Weed S {m K " * 9.UU Kaiser-Frazer Waller wiitcnsii (272) Electric Co. Corliss Archer (163) Opera Concert Kale smiin Calls S LUX KaOlO Theater (176) murder By xp«ts Telephone Hour (153) R — ttttTlttll Luigi S John Steele Adventurer tBTerSwan — Bob Hope (IS3)H Slarrin; "' Boris Karloff S Elpt Grt 9 ■ 1 «l Andrew Jergens Louella Parsons . .("'^ 9 .OV Burisen-Riner Chaii^e of a Lifetime (187) Philip Morris Horace Heidt (172) Sheliah Graham Bayer Asprin Anierican Ai of F. Music (155) Crime Fighters 'Ciiie§'senics Band of America (82) N Eiir. scMiniiir l/iews the News R Escape S Mysterious Traveler Juhiisuu Wax 'ibber McGee & Molly (165) Buzz Adiam S Bi 9-45 1 win Views VI nil. llCnd S We Care S 10:00 Carter Products Jimmie Fidler (70) Carnation Co. Co.itented Hour (175) Music bversnarp Talfo It nr 1 dKc II or Leave It (164) Liec. workers Arthur Raoth (97) My Friend Irma (176) camineiiiaMrr MBS Newsreel Dean Martin & Jerry Lewis s — Timii far Defense S PeSniB Plym'ih Hit the Jackpot (172) ■ Cummunldlui^ — MBS Newsreel Leiei Dius. — Big Town (133) Willei Biewiiig awrenee Welk (26) -ft Bu 10-15 Ted Malone S TBA a 10:30 Organ Music S Dance Orchestra S Don Wright Chorus ■PellHilkKay Armen (162) Roller Derby S R:lrRe7initits Bob Hawk (163) Dance Music TBA A.F. of L. As We See It Sammy Kaye Orchestra Dance Orchestra Irown 8 Wmsn 'eopleareFunny (164) On Trial S Lui J 10:45 Sokolsky S C.ofC. A Y T I m E ABC. SUNDAY TR.S MB.S NBC ABC MONDAY FRIDAY CBS MBS NBC ABC SATURDAY CBS MBS NBC AB( sy : s_ 9:00 AI . Concert III Hall S World News Elder Michau Happiness Hou Co-op World News W. W.Chaplin General Mills Breakfast Clul f212) R Co-op News Robt. Hurleigh The Eddie Albert Show s Breakfast on the Plaza S Co-op News (Network Opens 9:30 A.M.) Mind Your Manners S 1:30 Nation Vespe S 9:15 E. Power Bigg: S Wormwood Forest S Swift & Co. Breakfast Clul (127) R Barnyard Follie S Co-op ' Tell Your Neighbor Barnyard Follies S 1:45 9:30 Voice of Proph ecy, V of P Inc (Its) Dixie 4 Quartet Cameos of Musi 9;30-10 on Avail. Stations I Tennessee Jamboree Clevelandaires S Shopper's Special S News Brown g Wmsi People are Funny (17) 2:00 Around Worl (150) » in (1 Trinity Choir Healing Ministry of Chris. Science Hudson Coal Co D. & H. Miner (13) Philco Corp. Breakfast Clul (24) Garden Gate S 2:15 10:00 Message of Israel S Church of Air S Radio Bible Class (286) National Radio Pulpit S Libby, McNeil My True Slor) (196) R Music Please S Co-op Cecil Brown (30) P & G, Welcome Travelers (142) At Home with Music S Music for You S Magie^Rhythm Minn. Valley Canning Co. Fred Waring 2:30 Co-o Mr. Pros liii 10:15 Toni S Wildroo Arthur Godfre (170) R Faith Our Timt ' S — mr 2:45 10:30 Southernaires S Voice of Prophecy (281) Family Time S General Mills Betty Crocker (191) R Gold Seal Arthur Godfre (173) R Say It with Music Kraft Foods Marriage for Two (146) Junior Junction S M & M Ltd Joe Di Maggie (16) Helen Hall Pet Milk Mary Lee Taylo (148) 3:00 Fruehauf 1 Harrison (75) Mi Oicli 10:45 Southernaires S Church of Air S *See Footnote National Biscu Arthur Godfre (173) R " Sealtest Dorothy Dix at Home (77) News 3:15 P. J. Ri Betty C (18) 11:00 Serutan Co. U. Lindlalir (63) Newsmakers S Christian Ref. Church, Back Tl God (266) Faultless Starcl Starch Time (50) General Mills Modern Romances (126 Liggeii & Myer Arthur Godfre ) (179) R Co-op Behind the Story Manhattan Soap We Love and Learn (162) Navy Hour S Cream of Wheat Let's Pretend (154) • Music J. Morrell 8 Co Lassie (164) 3:30 LIhrn. La Lutheran (190 1 11:15 Datvn Bible Students, FranI S ErneM (1?9J Howard K. Smith S Morning Serenade Bob Poole TBA NBC Stamp Club 3:45 — 1 11:30 Hour ot Faith S Salt Lake City Tabernacle S N'western U Review S News Hililes S Pick a Date wit Buddy Rogers ^ Contin'l Baking Grand Slam (48) Prudential Ins. Jack Berch (139) Roger Dann S Lever Bros. Junior Miss (169) Man on Farm (Quaker) (363) Brown Shoe Smilin' Ed McConnell(162 4:00 Voices 1 Live S 11:45 Campana Solitair Time (20) P8G Rosemary (69) B. T. Babbitt Lora Lawton (135) 4:15 12:00 N Fantasy in Melody S Invitation to Learning S College Choirs TBA Pillsbury Mills Houseparty (216) General Foods Wendy Warren (151) Co-op Kate Smith Speaks TBA 101 Ranch Boys S Armstrong Cork Theater of T'day (166) Barriault Washington News 4:30 Milton ( Opera A 1 12:15 PI . Foreign 1 Reporter S On the Village Green S Lever Bros. Aunt Jenny (84) Lanny Ross Music Americans the World Over S 4:45 12:30 Piano Playhouse People's Platform S Lutheran Hour Or. W. Maier (392) The Eternal Light S Out of Service Whitehall Helen Trent (166) Burrus Mills Light Crust Dough Boys Hometowners American Farmer S Pillsbury Mills Grand Cen. Sta. (150) Smoky Ml. Hayrlde Adventures ot Archie Andrew! S 5:00 Fami Close S — [ Vii 12:45 Wliitehall Our Gal Sunday (159) G. Heatler's Mail Bag TBA 5:15 1:00 Fine Arts Quartet S Charles Collingwood S Doubelday News America United S Co-op Baukhage (92) P&G Big Sister (93) Co-op Cedric Foster Boston Symphony Mon. 1-1:30 ABC Concert of American Jazz Armour Stars Over Hollywood (168) Campus Salute AMis-Uhalmers Natl. Farm 8 H Hour (164) 5:30 Goodyear GreatesI Ever Tol fi 4 1 1:15 Elmo Roper S — Doubleday — Quiz (61) Co-op Nancy Craig (11) P&G Ma Perkins (105) Harvey Harding Luncheon with Lopez Tues.-Fri. 5:45