Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000773
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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N G ESDAY MBS NBC THURSDAY ABC CBS MBS NBC FRIDAY ABC CBS MBS NBC SATURDAY ABC CBS MBS NBC Repeat of Kid Strips News Bob Warren S (Not in Service) Metro. Lite ins. Eric Sevareid (22) Repeat of niD diiips News Lionel Ricau S Not in Service) Metro. Lire ins. Eric Sevareid (22) Repeat of Kill ^Irinc News Lionel Ricau S Albert Warner d News Bancroft S Modern Music News 6:00 PM tr Clem McCarthy 6:1j-S:20 S ^, You And — S „ Clem McCarthy C.1C cm c You And — S „ Clem McCarthy g:l3-o:ZU S Bible Messages S Memo From Lake Success Keiigion in the News S 6:15 * SHettllBSlr' Melody 6:20-S:4li S — : — No Network Skeliihb!; Iif Melody 6:20-6:45 S 3ul Oil Co. No Network -Sketcherln Melody 6:20-6:45 S Sun Oil Cu. Co-op H. Wisner Red Barber Sports Music NB(! Symphony Orchestra S 6:30 II " — gun Oil Cn. — 3-Star Extra (34) Paa— Ivuiy L. Thomas (78) R 3-Star Extra (34) P8G— Ivoiy — L. Thomas (78) R „ 3-Star Extra (34) Harmonaires S News L Leseuer S Mel Allen 6:45 'ulton Lewis jr. (291) Amer. Toll. Cs. Light Up Time (t6i) H R Cg-gp Headline Edition (S3) — p*e Beulah (81) R ^ulton Lewis jr. (291) Ainer. Tob. Co. Light Up Time (16.>) H R CtFUp leadhne Edition (53) P*fl Beulah (81) R 'ulton Lewis Jr. (291) Auiei.Tub. Cu. Light Up Time (163) H R Remember S Johnny Dollar S Hawaii Caffs S 7:00 r Dinner Date Miles Labs. — News of Wortd (148) Cg-gp Elmer Davis (46) — p*ts Jack Smith (84) R Dinner Date S Miles Labs. News of World (142) Co-op Elmer Davis (46) P-frfl Ja:k Smith (84) R Dinner Date c Miles Labs. — News of World (148) Co-op Bert Andrews 7:15 i R.B.seinler Sabriel Heatler (21 S) Park Sheratgn Hotel Orch. S ■ Anahisr ■ ■ Counter-Spy (60) eOTTjbelt-SjDir Clublj (153) R Rhodes Pharm. Sabriel Heatter (135) ^rl VarDsniTne ' Quintet S Oeiieial Mills Lone Ranger (175) Cjiu;iUell Suup Club 15 (1)3) R Gabriel Heatler The UN Is my Deal, ClldllJu S Start: 12/17 R. J: ReyiroWs t/aughn fMonroe (163) Hetbrss' Quick As A Ffash (400) tich'o uiamond 'rivate D'teclive S 7:30 A Mystery Pure Oil Co. Kaltenborn (32) Caiiijibtill Soup Ed. Murrow (153) i Love A Mystery -Pure-Oirtor-R. Harkness (27) Campbell Soup Ed. Murrow (li3) 1 Love A Mystery Puie Oil Co. — Kaltenborn (31) 75b-J ■ Kennedy Chamberlain 7:45 , 1, Can You Top llllS d PlillipMarrls This Is Your Life (144) R Blondie P&G-Lava FBI (149) California Caravan Q. F.-JbIIu Aldnch Family (147) R vfWioh PIlJMU. Fat Man (136) R Oeii. rds.-gdukd The Goldbergs (151) R Russ Morgan Srdilitz Halls of Ivy Start: 1/ 6 (146) Soperinan S Start: 12/17 Wriffsy ■ Gene Autry (169) Ronson metdi ' , 20 Questions (SOI) Im. Hime Hrod Hollywood Star rheatre (129) H 8:00 1 " *( Mail Peuth C. F. Maxwell — Gen. Fda.Jclle 8:15 i Inlernational Airport Kijfl Tuuds — Great Gildersleeve (1S1) Reve'e Oanierj A Date with Judy (51) Whitehall Mr. Keen (1S1) R 'ishing S Hunting Club (133) Father Knows lest (154) H R Equitable Life — This Your FBI (221) R My Favorite Husband (153)R Music Gulf flcfiniiig — We the People (115) TBA PhtHp Marlowe S Take A Number p g a-Dul — ruth or Conseauences (141) R 8:30 " • Am Teb. Rci — ■ " * 'obsl Sales C». 8:45 liiMr. Featliers Ouilul Myt;i:i Break the Bank (163) Old QiilJ Oiig — Amateur Hour (173)' Clettiii Aula* — Lite, Suspense (169) Comedy Playhouse Reynolds Tob. — < Came! Screen Guild Theatre cini, Advniri. of Ozzle & Harriet (207) Tan, Leave il to Joan (174) Air Force Life of Riley (151) Dick Jurgens General Foods Gangbusters (84) R Meet ■our Match Aiuer. Toll. Co. 'our Hit Parade (164) R 9:00 ^( (162) H Paa. C. Borax — — Brookfoel „ C«-«p Hollywood 9:15 jj'Family Tfieatre Biislol Myeii — Dist. Attorney (163) „ Philip Morris — ' Crime Pholog. (149) Blati Browing — Duify's Tavern (158) The SheriH (131) with Burrows S Meet the Press H.J. Reynoldo — Camel, Jimmy Durante (163) By Line S — Breadway Is My Beat S Lombardo ' USA S iulgdle Shv. C. Day in the Life of Dennis Day 9:30 ,1 Lee lljti 1. Montgomery (266) llili Pres. „ Oommtntalors — Chcaterliofd — ' h. Spnrit Plug Roll Call (21)) lllottoS.H.Coi Commontatarc — ioroon Dirctor's Phillipo Potrol. (144) H 9:45 ^lOuiiiiiienldluit — il MBS Newsreel Am. Oiii. a Oil;. The Big Story (164) — Author Meets Critics S Hallmark Playhouse (158) MBS Newsreel Supper Club Perry Como Gillette Fights (270) Toung Love s MBS Newsreel Playhouse S lat. Barn Dance (68) * Sing II Again ' hicago Tliedtie of the Air S Colgate Judy Canova (144) H 10:00 Someone You — — BoootiolJ ^ DHfMt Capilei Cloak — lol.-Palm. Pool Shamreifc Cafler Prod. — 10:15 f' Dance Music Mars Candy — Curtain Time (1«) Know, Menial leallh Series S Skippy Hollywood Theater Dance Music L8M-Fatlma (140) H Room S . Dance Music iports Newsreel (139) Hotel Bands S Sing It Again (123) — Ludeii^ < »■ J. Reynolds — irand Ole Opry (159) 10:30 fro « con S Sing It Again (149) 10:45 SUNDAY lOilS MBS NBC MONDAY FRIDAY ABC CBS MBS NBC SATURDAY i ABC CBS MBS NBC | ti <i Kaye livilay >le S American Radio Warblers U of Chicago Round Table S (Not in Service PSG Dr. Malone (93) Music Co-op News George Hicks S Old. New. Borrowed, Blue S Toni Co. Give and Take (149) Dance Orchestra Voices and Events S f Michael O'Duffy Listen to Thit S P&G Guiding Light («5) Checkerboard Jamboree The Playboys i lies ill i&iuer H: Is (167) Chamber Music NBC Theatre S Co-op Breakfast in Hollywood General Foods 2nd Mrs. Burton (68) Ladies' Fair Campbell Soup Double or Nothing (132) Texas Co. Met. Opera (235) Borden County Fair (167) Dance Musii Male PSG Perry Mason (114) . L>tien nil* Co-op Bill Cunninyhan (55) Sterling Drug Bride t Groom (201-204) R Toni Co. Nora Drake (155) Queen for A Day General Mills Today'sChildren (73) TBA il Veteran Wants to Know S PSG Brighter Day (82) General Mills Light of Worfd (73) i I'monic 1 (Orch, IS i Treasury Variety Show One Man's Family S See Footnote Babbitt David Harum (55) Bob Poole Show PSG Life-Beautiful (149) Cross Section U.S.A. Pioneers in Music t< pi llil Miles Labs. Hilltop House (129) PSG Road of Life (149) CBS Farm News mil) General Foods Juvenile Jury (223) Miles Labs. Quiz Kids (162) Philip Morris Ladies Be Seat'd (209) • Garry Moore Show S PSG Pepper Young (153) Adventures in Science PSG Right to Happiness (152) Report From Overseas 54 ijii"ii General Foods House Mystery (482) Living— 1949 j Pillsbury Mills Galen Drake (216) Miscellaneous Programs Sterling Drug Backstage Wife (146) TBA Dunn on Disc Music Tune Trio S Sterling Drug Stella Dallas (146) Wm. Gargan Private Investgr. (380) Voices and Eveiti S Melody Promenade S Treasury Bandstand S Hoedown Parly PSG Co. Lorenzo Jones (143) ' t Sterling Drug Y. Widder Brown (146) ttJ You S '■ Urove Lati. D.L&W. 0«al The Shadow Kadio Cily PlayhoiiM S See Footnotes Chicagoans S Bobby Benson Gensrsi i'o6ds When Girl Mar's (81) Tea and Crumpets TBA ■|1 laiionji BIStUlI Tues-Thurs S. Arrow (343) General hoods Portia Faces Life (89) I,! 1 BS Williamson True Detective Mysteries (472) mi l Harvester Harvest of Stars (165) N HU2t MiWi Orchestra S M-W-F, Tom — Mii-Ralslon (482) — Wfltttlrall — Just Plain Bill (60) Make way — for Youth S Dance Music Report on America S ' elte Miles Lalis. — Curt Massey Time (142) R >3pt:"Mldnfgin Wander (161)* Whitehall — Front Page Farrell (59) Hallicrafter lollywood Quiz lunt Club Do; d.. Confidential Closeups (60) ♦Explanatory: Listings In order: Sponsor, name of pioRiMin mimber of stations u L-taining; ) ■ west coast; TB ^ Eannounc. r 9:5 lO-ii r Oats, lations. It sponisors [11 00-11:05 AM S:U. .Tnct-=:on Nc,' c 8-8.15 .Sic' /. Skelly Oil This Fanning Business. i Lies. Thtn-s, Sat., Son?s by iwney,' Coca-Cola Co., 148 BROAmmSTING Th* Naw>«<>^^^ Radio and TtUviilO" te/icastinc H| Tecember 5, 1949 ' : .'949^''