Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000775
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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IGHTNER'S POULTRY FARM, Columbia, S. C. (Quality, Southern Chick _j and Lightner's Hatcheries) appoints Henderson Advertising Agency, Greenville, S. C. Plans are to begin extensive radio campaign Jan. 15. CONTINENTAL SOAP Co., Chicago, for "bubbulated" Fazt, appoints Schwimmer and Scott, Chicago to handle spot radio campaign. Firm's other product, Cain's English Muffins, now using TV participations on WBKB Chicago with expansion probable. THE HOUSE OF WESTMORE Inc., New York and Hollywood, appoints Harry B. Cohen Adv., New York, to handle advertising of its Westmore cosmetics. ROMAN MEAL Co., Seattle, increases sponsorship of Night Editor to four Pacific Coast and 12 CBS mountain stations Sunday, 10:15-10:30 p.m., PST. Contract for 26 weeks. Agency: Guild, Bascom & Vonfigli, San Francisco. NOMA ELECTRIC Corp., New York, (Christmas tree lights and decorations) using extensive television spot campaign which started yesterday (Dec. 4). One-minute and 20-second announcements will be used on 32 TV stations in 11 cities from New York to Los Angeles. Albert Frank-Guenther Law Inc., Xew York, is the agency. STANDARD OIL of CALIFORNIA announces its weekly Standard School Broadcast, now on NBC's 23-station Western Network and 35 other western stations, adds KENI Anchorage, KFAR Fairbanks, KINY Juneau and KTKN Ketchikan, Alaska, to line-up of stations. Contracts for 20 weeks. GENERAL BAKING Co., New York, renewing time signal schedule for Bond bread on WFIL-TV Philadelphia and WTVR (TV) Richmond. Agency: BBDO, " New York. HISS Shoe Stores, Los Angeles, starts sponsorship of half -hour weekly Flying Feet on seven ABC California stations Saturday 10-10:30 a.m. PST. Contract is for 52 weeks. Agency: Honig-Cooper Co., Los Angeles. GENERAL CONTROLS, Los Angeles (home thermostats), today (Dec. 5) starts two weekly spots on WTMJ-TV Milwaukee. Firm recently started similar schedules on WDAF-TV Kansas City, and KTLA (TV) Los Angeles with plans to extend to other stations later. All contracts for 52 weeks. Agency: Hixson & Jorgensen Inc., Los Angeles. A/mtwotk Accounti GILLETTE SAFETY RAZOR Co., Boston, signs for exclusive airing Dec. 31 of Blue-Gray annual football game from Montgomery, Ala., over full MBS network. Agency: Maxon Inc., Detroit. CAPEHART-FARNSWORTH Corp., Ft. Wayne, Ind., to sponsor annual Christmas day presentation of Lionel Barrymore in Christmas Carol over full MBS network. Show aired from 3-3:30 p.m. J. M. Mathes Inc., New York, is agency. QUAKER OATS Co., Chicago, sponsors Quick As A Flash, Mon.-Wed.-Fri. '11:30-12 noon on 211 ABC stations. Show replaces Quaker's sponsorship of Talk Your Way Out of It. C. J. La Roche & Co., Chicago, is agency. WMT plows fertile ground in Oasis (IOWA) You gotta look fast when you pass Oasis. It's small . . . and it sort of blends into the rest of Iowa, which is all oasis anyway. But don't let anyone throw sand in your eyes about the importance of Oasis as a market for your goods. When the Oases of WMTland put their collective purchasing power together, the aggregate is fertile ground indeed. There are 1,121,782 people within WMT's 2.5 mv line — well-heeled citizens whose standard of living is high, whose income is high — and whose affection for WMT stretches from day to night and back again. Tell your sales story to this loyal audience on Eastern Iowa's exclusive CBS outlet — WMT. Ask the Katz man for full details. eotale • • • HOWARD GORMAN, formerly assistant manager of Swift & Co. dog food department, appointed associate advertising manager for Gaines Dog Foods, a General Foods Corp. subsidiary, Kankakee, 111. He succeeds W. B. WHITE, who resigned to join Leo Burnett Advertising Agency, Chicago. J. W. CLISSOLD, formerly in charge of consumer products for Standard Brands Inc., New York, appointed director of sales for Anahist Co. Inc., Yonkers, N. Y., new manufacturer of anti-histamine cold tablets. Mr. Clissold simultaneously announced appointment of M. G. FOLENSBEE, formerly rejgional sales manager for Standard Brands, as Anahist's manager of wholesale land chain drug sales, and CLYDE G. WILLIAMS, previously account executive lit Murray Breese Assoc., New York pharmaceutical advertising agency, as manager of industrial and institutional sales. CEDAR RAPIDS 5000 Wotts 600 K.C. Day & Night BASIC COLUMBIA NETWORK BROADCASTING • Telecasting December 5, 1949 • Page 11