Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000777
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

s Station WFAA 1105 Santa Fe Building, Dallas, Texas. Gentlemen: Please send me complete statistical data on ^^The Early Birds" contest. NAME ADDRESS, CITY_ _STATE Thirty thousand seven hundred people entered the recent Early Birds' Contest . . . people who make their homes in 1,080 cities and towns in North and Central Texas and Southern Oklahoma. You can't type them for they include doctors, lawyers, politicians, housewives and youngsters . . . every one who wakes up to radio in the growing Southwest. They're loyal, too . . . have listened to this early morning variety show for six to nineteen years. If you'd like to know more about this contest with proof of sponsor identification on ^^The Early Birds,", just paste the coupon, at left, on a penny postal, fill in your name and address, and mail it to PREMIER STATION OF THE SOUTHWEST Martin B. Campbell, General Manager 820 KC * NBC 570 KC • ABC TEXAS QUALITY NETWORK Rodio Service of the D A L 1 A S M O R N I N G NEWS ROADCASTING • Telecasting Represented Nolionotly by Edward Pctry and Company December 5, 1949 • Page 13