Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000782
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Housing Problem Solved This cat had too many kittens to care for in her regular home. So she found a big knot-hole up a tree and moved her family in — a neat solution to her problem. There's a neat solution to any advertising problem in the rich market of Baltimore. You just buy W'I''T''H, the big independent with the big audience. Costs so little! Does so much! Those are the two big facts in the WT^T'H story. Because W^I^T^H delivers more home listeners-per-dollar than any other station in town. In addition to this biggest home audience, a recent survey made under the supervision of the Johns Hopkins University showed that of all radios playing in taverns, 6"/.^% were tuned to W^hT^H! Call in your Headley-Reed man today and get him to tell you all about W T'T'H. Page 18 • December 5, 1949 BALTIMORE, MARYLAND TOM TINSLEY, President ■ Represented by H"ADLEY-REED BROADCASTING • Telecastinj