Broadcasting (Oct - Dec 1949)

FEMININE contingent enjoyed entertainment provided by Phoenix broadcasters at NAB District 16 meeting held last Monday-Tues^iay at Paradise Inn. In group are (I to r): Mrs. William B. Ryan, KFI Los Angsles; Mrs. Clifford Ogden, Capitol Records; Mrs. Gene DeYoung, KERO Bakersfield; Mrs. Calvin Smith, KFAC Los Angeles; Mrs. J. E. Miller, KTAR Phoenix; Mrs. Barbara Hughes, KTAR. EVEN Southern Californians had to admit the Arizona weather was fine at last week's NAB District 16 meeting at Phoenix. L to r: Wallace Boone, KNBH (TV) Hollywood; Paul Bartlett, KERO Bakersfield; John Merino, KFSD San Diego; Charles Salik, KCBQ San Diego; Jack Williams, KOY Phoenix; Richard Lewis, KTAR Phoenix; William B. Ryan, KFI Los Angeles; Rex Schepp, KPHO Phoenix; Albert Johnson, KOY. NAB CONVENTION OUT? Pist. 16 Demands Revamping FIRST open indication that the membership feels all is not well in the NAB setup despite the board's streamlining operation developed last week as District 16, meeting in Phoenix, Ariz., called for abolition of the annual convention and a "sweeping study" of the whole association problem. In a controversial resolution, the Phoenix meeting, 15th of the autumn series of 17, deviated from the series of perfunctory actions at other sessions by proposing a threeply reorganization project. First, District 16 (So. Calif., Ariz.) recommended that the board start a large-scale study which it described as "desirable and imperative." After proposing that the convention be dropped in favor of district meetings, it was recommended that the number of districts be reduced in number, with fewer members on the board. Finally the district recommended that results of the study be distributed to the membership for consideration and action. Calvin J. Smith, District 16 director, has been an advocate of intensive reorganization and economies in the whole association setup. Started Last Year The streamlining project at NAB developed a year ago when the board called for a study of the headquarters functioning. This culminated in a revamping program which was put into effect at the July board meeting. Division heads were named for radio and television, serving between department heads and the president. At its Phoenix meeting, held at Paradise Inn, District 16 urged NAB to notify the United States representatives at the Montreal NARBA conference to maintain the status quo established by the Havana treaty (see NARBA story page 19). The 60-odd District delegates heard Gene Dockwall, business manager of Foote, Cone & Belding, Los Angeles, call on radio to "tell its story directly" and effectively utilize basic research. The broadcast medium is suffering competitively due to the lack of proper research accompanied by interpretation of such data, he said. Referring to BMB, Mr. Dockwall declared that above everything else stations and networks need coverage figures, and these are now being supplied by BMB. The second BMB study, he said, will be much more usable than the first, and will be widely utilized by the timebuyer. In addition to BMB, audience measurement figures are needed, especially by urban stations, he explained. Besides providing these figures, Mr. Dockwall said, stations should undertake the job of educating their own sales staffs on how to use the station's research. Too Complicated Most research tools for radio are too complicated, he said, in contrast to ABC figures for publications. On the West Coast, where there are many buyers exposed to radio for the first time, stations should not talk to these buyers in technical terms, but present meaningful facts developed from research, he suggested, because these buyers are confused by technicalities of Nielsen and Hooper measurements but do understand specific audiences delivered. "In contrast to the printed media, radio is spending entirely too much time supplying availabilities rather than selling the medium," Mr. Dockwall said. "Since the printed media do not have to quote availabilities, most of their efforts are devoted to talking about the advantages of using their space." Pointing out that FM stations are providing worthwhile service to the public at a substantial financial loss, the district asked NAB to urge the FCC not to adopt the proposed rules covering hours of FM station operation. At a TV session, William B. Ryan, KFI-AM-TV Los Angeles, estimated gross Los Angeles television revenue between $3 million and $4 million. He said studies show that only 5% of these advertisers are using TV at the expense of radio; 80% of the local accounts have never used radio. Of seven sponsored shows on KFI, he said, six had not used radio before. He suggested talent either must be a personality to begin with or must be built into a personality before a show can get an audience. NAB President Justin Miller discussed NAB activities, including the Arkansas tax case. Maurice Geo. E. Agnew, KOOL Phoenix; Allen B. Alexander, KRUX Glendale, Ariz.; C. E. Arney, NAB, Washington; Paul R. Bartlett, KERO Bakersfield, Calif.; William Beaton, KWKW Pasadena; Robert Black. KCNA Tucson; Wallace Boone, KNBH Hollywood; Geo. Bradley, KTUC Tucson; Howard L. Chernoff, "San Diego Journal"; Bill Connelley, KOOL Phoenix; Williams Cook, Tucson; A. H. Croghan, KOWL Santa Monica; Walter Davison, LangWorth; William Dent, Westinghouse; Gene DeYoung, KERO Bakersfield; Richard P. Doherty, NAB, Washington; Glenn Dolberg, BMI, Hollywood; Gene Duckwall, Foote, Cone & Belding, Los Angeles; Harry Engle, KVEN Ventura; Jack Frost, RCA, Hollywood; Lewis S. Frost, NBC, Hollywood; Bob Garland, KOOL Phoenix; Harold Gates, KTAR Phoenix; Riley Gibson, KXO El Centro; Galen Gilbert, KGER Long Beach. Kolin Hager. SESAC Inc., New York; John L. Hagg, KOY Phoenix; Ray V. Hamilton, Blackburn-Hamilton, San Francisco; Harry Hambleton, KMOG Nogales; Ralph M. Hardy, NAB, Washington; Red Harkins, KTYL Mesa; Bill Harvey, KTAR Phoenix; Carl Haverlin, BMI, New York; Bert Horswell, C. P. MacGregor, Hollywood; Gail Hummel and Phillip Hurlbut, KTKT Tucson; Albert Johnson, KOY Phoenix; Ray Jorgenson, KYUM Yuma; A. E. Joscelyn. CBS, Hollywood; Hub Keavey, AP, Los Angeles; Gene W. Lee, KFXN San Bernardino; Bill Lester, KOY Phoenix; Dick Lewis, KTAR Phoenix: Lew Little, KTUC Tucson; Bert Lown, APS, New York. Sam Marcus, KNOG Nogales; M, Marquardt. World Broadcasting, Hollywood; R. J. McAndrews, SCBA, Hollywood; John C. Merino, KFSD San Diego; Don Metcalf, KYUM Yuma; J. E. (Brick) Miller, KTAR Phoenix; Judge Justin Miller, NAB, Washington; David R. Milsten, SESAC, Tulsa; Maurice B. Mitchell, BAB, New York; R. W. Mitchell, KTUC Tucson; Bryan Moore, ABC, Hollywood; Graham Moore, KCBQ San Diego; Jack Murphy, KSUN Bishop, Ariz.; R. J. Newman, RCA, Los Angeles; Gerry O'Brien. KTUC Tucson; Clifford E. Ogden. Capitol Records, Los Angeles; Doyle Osman, KFAC Los Angeles; Sol Paul, BROADCASTING, New York; Donn Petty, NAB. Washington; Harper M. Phillips, KVOA Tucson; Don Rankin, KOY Phoenix: Harold Ritter. KYCA Prescott; N. L. Rogers, Frederic W. Ziv Co., Los Angeles; James Ross. KOY Phoenix; William B. Ryan. KFI Hollywood. B. Mitchell, director of NAB's Broadcast Advertising Bureau, conducted a clinic on increasing radio's share of the advertising dollar. Richard P. Doherty, director, NAB Employe-Employer Relations Dept., reviewed labor developments. Carl Haverlin, BMI president, discussed music copyright matters. Charles E. Salik, KCBQ San Diego; Wayne Sanders, KCNA Tucson; Lee Schamblin, KPMC Bakersfield; Calvin J. Smith, KFAC Los Angeles; Ray Smucker, KYUM Yuma; Robert E. Spiros, KOY Phoenix; W. T. Stubblefield, Capitol Records, Hollywood; Kevin Sweeney, KFI Los Angeles; Donn B. Tatum. KHJ Hollywood; Louis Teagarden. Standard Radio. Los Angeles; Jack Tighe, KTIP Porterville; Victor A. Vacc. and Richard H. Voorhis, KRUX Glendale, Ariz.; Morton Werner, KVEN Ventura; Tack WHliams, KOY Phoenix. Additional Registration Dist. 8, Detroit [Broadcasting, Nov. 28] Jay Berry, Harley M. West Jr., and O. William Myers. WABJ Adrian; Douglas Campbell, WHRU Ann Arbor; Edward F. Baughn. WPAG Ann Arbor; Dan Jayne. WELL Battle Creek; J. P. Scherer, WHFB Benton Harbor; Peter J. Fausone, WHDF Calumet-Houghton; Richard Jones, WJBK Detroit; W. Eldon Garner, WBBC Flint; Arthur Treanor and Lester W. Lindow, WFDF Flint; Bill Clark and John R. Speer, WJEF Grand Rapids: Walter A. Bass and Stanley W. Barnett. WOOD Grand Rapids: George L. Burgan. WHDF Calumet-Houghton; John W. O'Harrow, Edward E McKean and J. E. Fetzer, WKZO Kalamazoo; William C. Johnson. WDM J Marquette; Mel Wirth. WOAP Owosso; Helen Nelson, WHLS Port Huron: Alice Anderson and F. Granger Weil, WTTH Port Huron; Harvey A. Klann. WHAK Rogers City: William J. Edwards, O. J. Kelchner and Howard H. Wolfe. WKNX Saginaw; Milton Greenebaum and Phil Wood. WSAM Saginaw; Richard Burnett and Stanley R. Pratt. WSOO Sault Ste. Marie; Les Biederman, WTCM Traverse City. ■ Robert B. McConnell. WHBU Anderson; Robert J. Mcintosh, WJPS Evansville; H. M. Bitner Jr., WFBM Indiani apolis; Joseph G. Wood; Ken Church, < WIBC Indianapolis; James N. Willingham and Dan Park, WIRE Indianapolis; George J. Higgins. WISH Indianapolis;! O. E. Richardson and E. R. Herkner, j WASK Lafayette: John F. Bundy.i WCTW New Castle; Robert B. Mc-t Connell. WHOT South Bend: Vince Doyle. WJVA South Bend; William F. Riopetoe, WBOW Terre Haute: Joe Higgins, WTHI Terre Haute; R. W. (Continued on page 50) Dist. 16 Registrafion — -Phoenix, Nov. 28-29 BROADCASTING • Telecasting December 5, 1949 • Page 23