Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000790
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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FIRST 15 PROGRAM HOOPERATINGS— Nov. 30 Report No. of Sto Program tions Radio Theatre (CBS) 172 Jack Benny (CBS) 180 Original broadcast 21.0 Added by 2d broadcast 2.5* Walter Winchell (ABC) 284 Original broadcast 20.2 Added by 2d broadcast 0.7* My Friend Irma (CBS) Godfrey's Talent Scouts (CBS) McGee & Molly (NBC) Groucho Marx (CBS) Bob Hope (NBC) Charlie McCarthy (CBS) Original broadcast 13.7 Added by 2d broadcast 2.7* Bing Crosby (CBS) Mr. Keen (CBS) Crime Photographer (CBS) Day in Life of Dennis Day (NBC) People Are Funny (NBC) Bob Hawk (CBS) * Second broadcast or to hear program. Sponsor & Agency Hooper Lever Bros. (JWT) 25.8 American Tobacco (BBDO) 23.5 Kaiser-Frazer (Weintraub) 20.9 150 Pepsodent Div.-Lever Bros. 20.8 18.0 +2.8 8 (FC&B) 156 Thos. J. Lipton Co.-Div 19.3 19.2 +0.1 7 Lever Bros. (Y&R) 165 S. C. Johnson & Son (NL&B) 18.3 21.8 —3.5 4 151 Elgin American Div.-lllinois 16.6 9.8 +6.8 61 Watch Case Co. (W&G) 151 Lever Bros. (BBDO) 16.4 20.0 —3.6 5 171 Coca-Cola Co. (D'Arcy) 16.4 17.0 —0.6 11 175 Liggett & Myers (N-E) 16.3 11.5 +4.8 45 149 Whitehall Pharmacol (Murray) 15.3 11.3 +4.0 49 149 Philip Morris (Biow) 15.3 13.5 + 1.8 25 144 Colgate-Palm.-Peet (Bates) 15.1 15.2 —0.1 15 164 B. & W. Tobacco (Seeds) 15.0 13.9 + 1.1 19 160 R. J. Reynolds (Esty) 15.0 13.6 + 1.4 22 same day in some cities provides more than one opportunity YEAR AGO Hooper +or — Pos. 22.5 +3.3 3 25.3 —1.8 2 27.7 —6.8 1 NAB ELECTfONS NABET CHANGE Maher Succeeds Westover CLARENCE WESTOVER, national executive secretary of the National Assn. of Broadcast Engineers and Technicians resigned effective Dec. 31, it was announced : Wednesday by NABET President ; John R. McDonnell, ik) He will be succeeded by George P Maher, NABET national representative in Chicago. Mr. Maher is ' expected to come to New York Dec. i[ 9 and consult with Mr. Westover ' for a week on pending matters. Mr. Maher then is expected to prepare to administer the office from Chicago. Mr. McDonnell's announcement said the Westover resignation was ; accepted reluctantly. "His vigor I and enthusiasm in union matters I has been a great asset to NABET," said Mr. McDonnell. Mr. Westover resigned, said Mr. McDonnell, because of the pressure of personal problems. LABOR LEAGUE Plans Program Expansion EXPANSION of its program service and development of special programs for the 1950 Congressional elections are planned by Labor's League for Political Education, political arm of the American Federation of Labor. The league's radio campaign this year includes 35 quarter-hour interviews with leaders in public life. They feature Al Hamilton, of the league's radio staff, as interviewer. Titled Special Report From Washington, the programs were carried by 50 stations when they started in April, reaching a peak of 189 stations in 43 states, District of Columbia, Alaska and Hawaii. One of the league's special programs, a three-episode half-hour series titled Mr. Congressman Reports From Abroad, carried by MBS, was edited from some 200 hours of recordings. The labor press, comprising some 300 publications, features news stories and display promotion about the programs. Radio staff includes Paul Green, Terry Honda and Betty Arundell. Johnson FCBA Speaker ■ SEN. EDWIN C. JOHNSON (DCol.), chairman of the Senate Interstate and Foreign Commerce Committee, will be feature speaker at the Federal Communications Bar Assn. annual dinner in honor of FCC members to be held Jan. 12 at Washington's Hotel Mayflower, President Guilford Jameson announced last week. FCBA's usual i business meeting and election of officers will precede the banquet. '"A'httual dinoer-tjorrimittee members include the following Washington radio attorneys: Clair L. Stout, chairman; A. Dale Cobb, Harold G. Cowgill, Corwin R. Lockwood Jr., James A. McKenna Jr., Don Petty, William P. Smith, John P. Southmayd and Harry P. Warner. KOY-KTUC SUIT CBS Has Week To Answer CBS HAS one more week in which to answer a suit filed Nov. 17 in Chicago's Federal District Court by KOY Phoenix and KTUC Tucson as represented by the Salt Valley River Broadcasting Co. [Broadcasting, Nov. 21]. Chicago law firm of Damon, Hayes, White and Hoban, is seeking specific performance of an affiliation contract for its client. It is reported that CBS plans to switch its affiliation to KOOL Phoenix and KOPO Tucson Jan. 1. It is alleged by the plaintiff that CBS officials gave assurances that the network affiliation would not be canceled or terminated. Answer will either admit or deny, and i« required by law to be filed within 20 days after suit is admitted to court. If admitted, the judge will decide if the plaintiff is entitled to relief. If denied, Salt Valley Broadcasting will attempt to prove its charges. Upcoming Dec. 5-6: CBC Board of Governors, Ottawa. Dec. 6: Pye Ltd. Demonstration, Park Sheraton, New York. Dec. 9-10: Southwestern Institute of Radio Engineers second meeting. Baker Hotel, Dallas. Dec. 12: Multiplex Facsimile hearing, FCC Hdqrs., Washington. Dec. 15: American Television Society, Park Sheraton Hotel, New York. Jan. 12: Federal Communications Bar Assn. dinner honoring FCC, Hotel Mayflower, Washington. Jan. 17-18: Georgia Assn. of Broadcasters, Hotel Dempsey, Macon. Jan. 27: Advertising Workshop, Pantlind Hotel, Grand Rapids, Mich. Feb. 4: Radio Correspondents Assn. annual dinner, Statler Hotel, Washington. Forms for Board Are Mailed FORMS to be used by NAB member stations in nominating and electing board members were mailed Thursday by C. E. Arney Jr., NAB secretary treasurer. Elections will be held early next year and will be completed by March 17 [BROADCASTING, Nov. 21]. The directors-at-large and the eight even-numbered district directors will be elected. The forms mailed last week allow each member station to designate its voting representative and also its repre . sentative eligible for nomination ' and election to the board. District elections may be held by mail ballot or at special district meetings, at the choosing of the district director. NAB members have voted overwhelmingly to amend the NAB bylaws so the board may fix dues without regard to the calendar year [Closed Circuit, Nov. 28]. The NAB's fiscal year, formerly on a calendar basis, has been changed to April 1-March 31. The new amendment includes a "hardship" clause, which was applied by the board to TV stations affiliated with aural stations already members of NAB. These TV stations pay only $10 a month dues compared to $125 a month for stations not so aflSliated. Only 17 member votes were cast against the new by-law. DALTON LEAVES EGA Returns to WHAS Position NEIL DALTON, director of information for EC A, is returning to Louisville, Ky., to resume his position as public relations director of WHAS and the associated newspaper properties, the CourierJournal and the Louisville Times. He had served with EGA on leave of absence from his Louisville post ( since last January. Robert R. Mullen, newspaper and advertising executive for the past 20 years, will succeed Mr. Dalton, Paul Hoffman, EGA Administrator, announced last Wednesday. Mr. Mullen is on leave from John Orr Young & Assoc., New York public relations consultants. He has served as consultant to Mr. Hoffman the past two months. He also has been associated with the Christian Science Monitor as an executive, and with Life magazine as editorial writer. Town Meeting' Cut WEEKLY ABC series, America's Town Meeting of the Air, has been cut from one hour to 30 minutes, effective Jan. 3, date of the renewal of the contract between the network and the Town Hall Inc., New York. No provision has been made for telecasting the Tuesday, 9-9:30 p.m. program, it was learned. The show will use two speakers instead of four, retaining the questionand-answer period. BACHELOR luncheon for Stuart M. Kelly (standing), Taylor-Borroff & Co. salesman, who married Betty Barnett, New York timebuyer, is held at New York's Press Box restaurant by agency associates and friends. Attending the surprise party are (I to r): John Stewart, John E. Pearson Co.; Frank Daniel, timebuyer, Lennen & Mitchell; Thomas S. Abbott, advertising director. New York Newspaper Guild; Robert Canavan, sports director, KROD El Paso and the Southwest Network; Ed Devney, William "G. Rambeau Co.; Mr. Kelly; John D. Allison, vice president, Taylor-Borroff; N. C. Rorobaugh, president, Rorobaugh Radio & TV Reports; Patrick J. Sullivan, Headley-Reed Co.; James Sutton, manager. Terminal Cab Co.; Justin McCarthy, general manager, Matthew M. McCarthy Inc.; Ed Whitely, timebuyer. Badger & Browing & Hersey; William M. Wilson, executive vice president, William G. Rambeau Co. Page 26 • December 5, 1949 BROADCASTING • Telecasting