Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000797
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Non-stop Limited Th he other day, Norman Ross brought in the 4000th consecutive broadcast of the "400 Hour" with the usual relaxed skill which has always marked this Chicago institution on WMAQ. Length of time on the air alone — now almost 13 years for the same sponsor, the Chicago and North Western Railway — would be enough to make the show an institution. But there's more to it than that. "Uncle Normie's" 55 minutes startmg at 7, six mornings each week, sends commuters down to the Loop whistling only the finest classical and semi-classical tunes. For that's the music Ross spins (although he refers to their composers as Dick Wagner, Jack Brahms, or Pete Tchaikovsky). Interspersed is pleasant chatter about time, weather, public service — and effective selling plus good will for the C&NW. It's an unusual show — for an unusual sponsor : one to be congratulated on finding the ideal way to reach millions of potential passengers. And having found that way, to use it year after year with such telling effect. That 4000th successive broadcast by the same sponsor was a notable event. Notable too in America's No. 2 market is the loyal, responsive audience of WMAQ, the station that's been a C&NW stop for almost 13 years. FIRST IN CHICAGO 50,000 WATTS 670 Ke. Represented by NBC SPOT SAISS THE NATIONAL BROADCASTING COMPANY ji Service of Radio Corporation of America BROADCASTING • Telecasting December 5, 1949 • Page 33