Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000798
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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THE LATEST WCKY STORY THE WCKY JAMBOREE DOES IT AGAIN! FOR HADACOU A PRODUCT USING OVER 200 STATIONS, WCKY PRODUCED THE GREATEST RESPONSE IN THE HISTORY OF THE LE BLANC CORP. LA FAYETTE. LOUISIANA November 5, 1949 Mr. Charles Topmiller, Manager Radio Station WCKY Cincinnati, Ohio Dear Mr. Topmiller: You will be very glad to know about the amazing response we recently had on an offer broadcast over WCKY, On one announcement at 11:30 at night on "Hillbilly Jamboree", The LeBlanc Corporation received over 3,200 replies from 42 states. Never in the history of our Company have we ever had such a sensational response to any single announcement. Our congratulations and heartiest thanks I Yours very truly, THE LeBlANC CORPORATION /. OTL:MTR Dudley J. LeBlanc President WCKY — ON THE AIR EVERYWHERE 24 HOURS A DAY SEVEN DAYS A WEEK INVEST YOUR AD DOLLAR WCkY'S-LY