Broadcasting (Oct - Dec 1949)

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to I!!?-';.-" ■ 1^ IN HOOPER IN THE SOOTH'S FIRST MARKET To sell Houston and the great Gulf Coast area Buy KPRC FIRST in Everything that Counts! <HET YOUNG resigns from sales staff of WOR New York to join WCBS New York as an account executive. Before joining WOR he was in radio department of Associated Press. WARREN STOUT named commercial manager of KSEK Pittsburg, Kan. He has been with station as salesman for more than a year, and before that was salesman with WMBH Joplin, Mo. JACK BRUMBECK, formerly with CBS in San Francisco, joins ABC, in San Francisco, as West Coast sales representative. He replaces FRANK SCHMIDT, resigned. CARLO F. ZEZZA, formerly project engineer with Gibbs and Hill, New York, and JOHN W. DOSCHER, formerly space salesman with Hearst Newspapers, join WOR New York as account executives. Mr. Brumbeck CLARK-WANDLESS-MANN Inc., New York, appointed exclusive U. S. representative for WAPA San Juan, P. R. LOUIS LEPROHON, formerly manager of CKCO Ottawa, and CKSB St. Boniface, joins Joseph Hershey McGillvra, New York, as special FrenchCanadian station representative. INDEPENDENT METROPOLITAN SALES appointed national representative for KOWH Omaha, effective immediately. ERIC ROSS, formerly of KSWI Council Bluffs, Iowa, joins sales department of KBON Omaha. WESTERN RADIO SALES of Hollywood appointed West Coast representative for KLAS Las Vegas, Nev. Donald Cooke Inc. remains East Coast representative for station. HARVEY CARY, program director at WKRC Cincinnati since 1947, appointed to local sales force, handling both regional and national accounts for WKRC. He was previously announcer with WBBM Chicago, and network production manager for Midwest Division of CBS. He is succeeded as program director by PAUL SHUMATE (see Production). KETTELL CARTER, Boston, appointed regional representative of WBSM (FM) New Bedford, Mass. Station is represented nationally by Joseph Hershey McGillvra Inc. JAMES E. FOX, account executive of KWG Stockton, Calif., is the father of a boy, Dennis Leslie, born Nov. 3. CHARLES E. BURGE, salesman at KXOK St. Louis, is the father of a boy, John Charles. NEW 10 kw station, CBE, will be opened early next year by Canadian Broadcasting Corp. at Windsor, Ont. CBE will serve Canadian programs to Windsor-Detroit area, and will not air U. S. originating commercial network shows due to proximity of Detroit stations. TRANSIT RADIO Faces New Battle in D. C. ATTORNEYS for Washington, D. C.'s Transit Radio and Capital Trans't Co. were preparing a brief last week refuting renewed charges that music-equipped buses and streetcars violate the First and Fifth Amendments of the Constitution, and endanger the "public safety, comfort and convenience." The brief, to be filed today (Monday) with the Public Utilities Commission, District of Columbia, will answer a new appeal submitted to PUC by two Washington attorneys. Franklin Pollak and Guy Martin. Mr. Pollak, a Justice Dept. attorney, testified before PUC during its October hearings [Broadcasting, Oct. 31]. The new appeal seeks a ban on present radio receivers in transit vehicles and prohibition of further installations as contemplated by Capital Transit Co. and WWDCFM, capital TR franchise-operator. Possibility of a rehearing, should PUC place emphasis on the revenue issue before making its decision, also was suggested by Messrs. Pollak and Martin. CTC officials contend that the radio advertising helps defray . transit costs. TR and CTC officials are expected to contend that neither the First nor Fifth Amendments are involved, since each entails legislation by government, and to point out that PUC already has heard evidence tending to disprove that comfort and safety are endangered [Broadcasting, Nov. 7]. The Pollak-Martin brief charges that the two amendments — dealing with free speech ("freedom to listen") and deprivation of property and liberty without due process of law — are violated by the broadcasts. RADIO STRENGTH Campeau Cites AM Power ABILITY of AM radio to withstand TV competition was voiced strongly last week by J. E. (Ted) Campeau, president of CKLW, DetroitWindsor, Mutual's 50 " kw outlet in that area. He said from the standpoint of his own station's sales figures, AM radio is far from being "on the way out," as CKLW's business is operating 28% ahead of a year ago with local and national commitments pointing to a banner year in 1950. "Of course," Mr. Campeau said, "TV will continue to grow in acceptance by both viewer and sponsor, however, as TV grows, .so will the high-powered AM stations in major markets continue to record extremely satisfactory sales records." He cited an upturn in the sale of AM sets in the Detroit area and the increase in his station's business, concluding both advertisers and listeners are accepting AM broadcasting "as the massappeal medium for a long time to come." LATIN BROADCASTER, Clements Serna Martinez (I), founder of Radio Programas de Mexico, largest radio network south of the Rio Grande, is host to Percy Hodgson, president of Rotary International. Mexico City Rotarians honored Mr. Hodgson and his wife during a brief visit in Mexico recently. Senor Martinez is president of the Mexico City Rotary Club. LEVY AGENCY Gets Three New Accounts LEVY ADVERTISING Agency, Newark, has recently acquired three new radio-television accounts, Hyman R. Levy, president, announced last week. The upholstery division of Gimbel's Department Store, New York, has appointed the agency to handle a test radio campaign already launched on WVNJ Newark. American Limoges China Co., New York (dinnerware) , has appointed the firm to handle its national radio and television activities. Radio spots have been scheduled on WPEN Philadelphia, WVNJ Newark, WLIB New York, and WFDR (FM) New York, the latter on a test basis as it is the company's first use of FM. After the first of the year, Mr. Levy expects to use TV film demonstrator shows as well as video spots in various cities. Kitchen Sales Corp., Newark, maker of Cooleroller, aluminum rolling pin with built-in refrigeration, has named the agency for national radio and television advertising. The firm, formerly handled by Huber Hoge & Sons. New York, currently is using WAAT Newark, and after successful testing of WATV (TV) Newark, has scheduled five 15-minute film demonstration programs (Mon.-Fri.) on that station. The direct-sales type of films subsequently will be scheduled in other cities. Frank Silver is account executive on the Gimbel account, with Mr. Levy handling both American Limoges and Kitchen Sales accounts. David Howard is the agency's radio and TV director. HOUSTON 950 KILOCYCLES. 5000 WATTS NBC and TON on the Gulf Coait Jock Harris, General Manager Represented Nationally by Edward Petry & Co. means SuSineSS Page 40 • December 5, 1949 BROADCASTING • Telecasting