Broadcasting (Oct - Dec 1949)

National Nielsen-Ratings Top Programs (TOTAL U. S., INCL. SMALL-TOWN, FARM AND URBAN HOMES —and including TELEPHONE and NON-TELEPHONE HOMES) OCTOBER 16-22 NIELSEN-RATINGt — Current Rating — Current Previous Homes Homes Points Rank Rank Program (000) % Change EVENING, ONCE-A-WEEK (Average for All Programs) (3,692) (9.4) (-f-0.2) 1 1 Lux Radio Theatre (CBS) 10,252 26.1 +4.2 2 2 Jock Benny (CBS) 9,035 23.0 -1-2.8 3 4 Godfrey's Talent Scouts (CBS).... 7,738 19.7 -hi. 9 4 6 My Friend Irma (CBS) 7,621 19.4 -i-2.8 5 3 Charlie McCarthy (CBS) 7,188 18.3 0.4 6 5 Amos 'n' Andy (CBS) 6,678 17.0 0.2 7 11 Mystery Theater (CBS) 6,442 16.4 -t-1.2 8 9 Fibber McGee & Molly (NBC) 6,246 15.9 0.4 9 8 Inner Sanctum (CBS) 6,167 15.7 0.7 10 7 Bob Hope (NBC) 6,048 15.4 — 1.1 11 13 Red Skelton (CBS) 5,931 15.1 +0.1 12 12 People Are Funny (NBC) 5,931 15.1 -j-O.l 13 14 Mr. & Mrs. North (CBS) 5,617 14.3 0 0 14 10 Mr. Keen (CBS) 5,578 1 4.2 —1 7 15 22 Walter Winchell (ABC) 5,460 13.9 +0.9 16 16 F.B.I, in Peace & War (CBS) 5,460 13.9 0.0 17 29 Mr. Chameleon (CBS) 5,460 13.9 +1.5 IS 24 Day in Life of Dennis Day (NBC).. 5,381 13.7 +1.0 19 30 Great Gildersleeve (NBC) 5,342 13.6 -1-1.3 20 26 Hallmark Playhouse (CBS) 5,303 13.5 +0.9 EVENING, MULTI-WEEKLY (Average for All Programs) (2,593) (6.6) (0.0) 1 2 Beulah (CBS) 4,399 11.2 0.0 2 1 Counter-Spy (ABC) 4,242 10.8 — 0.7 3 3 Lone Ranger (ABC) 4,085 10.4 — 0.1 WEEKDAY (Average for All Programs) (1,964) (5.0) ( — 0.1) 1 1 Arthur Godfrey (Liggett & Myers) (CBS) 3,889 9.9 —0.1 2 2 Arthur Godfrey (Nabisco) (CBS). . . 3,417 8.7 +0.4 3 3 Romance of Helen Trent (CBS) 3,182 8.1 +0.1 4 5 Aunt Jenny (CBS) 3,103 7.9 +0.1 5 13 Ma Perkins (CBS) 3,025 7.7 +0.7 6 4 Wendy Warren (CBS) 2,985 7.6 —0.2 7 20 Big Sister (CBS) 2,946 7.5 +0.9 8 10 Arthur Godfrey (Goldseal) (CBS).. 2,907 7.4 0.0 9 8 Right to Happiness (NBC) 2,868 7.3 — 0.2 10 12 Pepper Younq's Family (NBC) 2,868 7.3 0.0 11 14 Rosemary (CBS) 2,868 7.3 +0.4 12 18 My True Storv (Sterling) (ABC) 2,868 7.3 +0.6 13 19 Our Gal, Sunday (CBS) 2,828 7.2 +0.6 14 23 Guiding Light (CBS) 2,671 6.8 +0.6 15 6 Young Widder Brown (NBC). ..». . 2,671 6.8 —0.9 DAY, SATURDAY (Average for All Programs) (2,043) (5.2) (+0.2) 1 2 Grand Central Station (CBS) 3,967 10.1 +1.4 2 5 Stars Over Hollyw^ood (CBS) 3,692 9.4 +1.6 3 1 Armstrong Theater (CBS) .v 3,457 8.8 — 1.9 DAY, SUNDAY (Average for Ail Programs) (1,414) (3.6) (+0.3) 1 1 True Detective Mysteries (MBS).... 4,321 11.0 — 0.6 2 2 Shadow (MBS) 4,007 • 10.2 +0.5 3 3 Martin Kane, Private Eye (MBS)... . 3,614 9.2 +1.7 Copyright 1949, A. C. Nielsen Co. NOTE: Number of homes is obtained by applying the "NIELSEN-RATING " (%) to 39,281,000— the 1949 estimate of Total United States Radio Homes. (t) Homes reached during all or any part of the program, except for homes listening only 1 1 to 5 minute*. Ronson Agency lAGENCY for Ronson Art Metal "Works Inc., Newark (lighters), was incorrectly reported in Broadcasting, Nov. 21. Grey Advertising Agency Inc., New York, placed contract for Ronson, sponsor of the NBC-TV Saturday night telecasts of Twenty Questions, which started Nov. 26 for five weeks, and is seen at the same time (8-8:30 p.m.) as program is broadcast on MBS. SPARTANBURG MORE FOR YOUR DOLLAR WITH WORD in Spartanburg See TAYIOR-BORROFF WDYX-FM -WORD ABC SERVINC THE HEART OF THE 12,000 WATTS OF DUPLICATION SPARTANBURG PIEDMONT CAROLINAS KLZ NEWSMAN Backed on Denver Barring SHELDON PETERSON, the KLZ Denver news and special events director, who was refused the right to broadcast the highlights of a recent Denver city council hearing, has been defended by the Southern California Radio News Club. In a letter to Mr. Peterson, Al Gordon, president of the California organization, stated: "The refusal to permit you and other radio newsmen to record portions of a city council hearing is, of course, unjust and discriminatory. On behalf of the Radio News Club of Southern California, I want to assure you of our support of your position in the matter." Attracts National Attention Mr. Peterson stirred nation-wide comment fortnight ago when the Denver city council turned down his petition to broadcast a hearing involving charges which had been brought against a Denver councilman accused of taking a $500 "gift" in connection with a liquor license. At the same time, the council denied broadcast rights both to KLZ and KMYR Denver. In his petition, Mr. Peterson had stated that every effort would be made to be impartial and to give both sides of the discussion. "In view of the action taken by your city council this morning," he told his KLZ audience, "we can draw but one conclusion. The majority of the city council does not want you to hear the proceedings of the trial exactly as they occur and in the actual voice of the participants." Mr. Peterson, who has been KLZ news and special events director since 1947, was elected last month to the board of directors of the National Assn. of Radio News Directors. HOWARD NAMED Heads Munitions Board HUBERT E. HOWARD, chairman of the Personnel Policy Board, Dept. of Defense, has been appointed chairman of the Munitions Board, charged with the responsibility for procurement of electronics equipment for the military in the overall mobilization program. A native of Fairfield, Iowa, Mr. Howard was named to head the Policy Board by Defense Secretary Louis Johnson last September. The Munitions Board has been working on standardization of equipment specifications and stockpiling of strategic and critical materials. Currently it is drawing up a pTOcurement program for electronics equipment to be submitted to a manufacturers' industry advisory group comprising members of Radio Mfrs. Assn. [Broadcasting, Nov. 21]. No meetings have been held recently. Illllilillllllllllllllllllillllllllllllllllli^ liillHIIIIIIII ROBERT SCHAKNE, former International News Service and PM reporter in New York, named acting news director at WMOR (FM) Chicago. ARTHUR LODGE appointed to handle film operations for NBC's video news and special events department, succeeding PAUL ALLEY, resigned. STUART STRAND, news editor for WHIG Dayton, Ohio, appointed consultant to Sound Motion Pictures Division of Air Forces at Wright-Patterson Field, Dayton. DICK CUTTING, formerly of CBS Western Division news and special events, joins staff of KITO San Bernardino, Calif., where he is in charge of special events and news departments. Dr. HAROLD FISHER, commentator on KNBC San Francisco, has left for New Delhi to participate in Conference on Indian-American Relations. He will then continue around the world. San Francisco educators and journalists will substitute during his twomonth absence from station. JACK BRICKHOUSE, sports manager of WGN Inc. and sportscaster for WGN-AM-TV Chicago, is one of nine Bradley U. alumni to be elected to school's sports Hall of Fame. LEONARD O'CONNOR, who conducts News on the Spot daily on WMAQ Chicago, is father of a boy, William, born Nov. 17. Adv. Week-End with International and 4-H a Busy One When the week-end of November 26-27 hit WLS, it found the staff meeting itself coming back, as activity piled on activity for complete cooperation with the great International Live Stock Exposition, the 4-H Club National Congress, and other events. The station originated over 5V2 hours direct from the International Live Stock Show, Chicago's biggest annual event and live stock's "grand finale". Special programs came from the 4-H Club Congress, 4-Hers were guests on half a dozen WLS programs, and 900 4-H Club Members came to the WLS National Barn Dance on Saturday night. WLS talent was provided for the annual meeting of Agricultural Editors and for a banquet given by Wilson and Company and Wilson Brothers during the Live Stock Exposition. And so for a few days, the WLS staff ate and slept "in the saddle" — All so that listeners who have come to depend on WLS for thorough coverage of all important events would again find the 890 spot the best on the dial for service and entertainment. WLS Chicago 7 Represented by John Blair & Company BROADCASTING • Telecasting December 5, 1949 • Page 43