Broadcasting (Oct - Dec 1949)

RADIO and television editors have been sent cakes by Yolen, Ross & Salzman Inc., New York, publicity representative for Ronson Art Metal Works. Accompanying cakes were notes encouraging editors to eat them while watching simulcasts of Ronson's Twenty Questions on WOR-TV New York and NBC-TV network. Show debuted on television last Saturday. Daily Radio Column FEATURES written about show stars, sponsors, behind-the-scene happenings and listeners are in column, "MACK from K-PAC" which runs daily in Port Arthur, Tex., newspaper. "Mack" is Mack Newberry, promotion manager of KPAC Port Arthur. Articles strive for "human interest appeal that KPAC and MBS programs feature. Equal attention is given to network and local programs. . . ." Airspot program promotion is given column. Northwest Newshawk LATEST promotion piece from KSTP Minneapolis-St. Paul is bulletin, part of which is made up of reprint from trade magazine. Piece begins: "Bill Ingram's Noon News is KSTP's Hottest Availability — Noon News with Bill Ingram racked up an 8.1 Hooperating, July through September 1949. Since 1946 this quarter-hour period on KSTP has maintained a healthy 9.9 average. . . ." Complete information about show is given. Spotsy, the Panther SERIES of promotion pieces from WQQW Washington center around Spotsy, panther who attacked mink scarf in station's studios during program recently. Letter from station, bearing Spotsy's signature — red print of panther paw — tells of publicity in newspapers, radio, TV, newsreels and YOUR OWN CALL LETTERS Hand-lettered in gold on luxurious MAROON SATIN TIES HAND MADE (Cleanable) Allow 2 weeks for delivery Add 3% sales tax for Michigan residents. Hessing's Men's Shop. | Lobby, Hotel Statler, j Detroit, Michigan. j Gentlemen: [ Please senanie. . .... .CALL LETTER I TIES with the following call letters I Enclosed is $ | in check/money order. | Name I Address ■ Page 46 • December 5, 1949 Automation photographs resulting from ". . . just 30 seconds on WQQW, the smart Washington independent that produces RESULTS . . . Mine was a oneshot. Just think what regular use of WQQW could do for you or your client," says Spotsy. Additional promotion is given by Spotsy to station's change of address. Piece shows caricature of Spotsy reading script and changing records. New address of station is 1125 Vermont Ave., N.W. Phone: Executive 8676. Promoting FM EXCLUSIVE Chicago-area events carried on FM only are described in fourpage black-and-white promotional brochure sent last week by FM Broadcasters of Chicagoland to its member stations. Recommended listening included special sports, dramatic, educational, musical and religious events broadcast by 24 FM stations in area. Points cited in favor of FM — "favorite regular network programs free from static and interference, even in the worst storms; many network shows which crowded AM stations don't bring in some areas, but FM stations do; local sports broadcasts and other events not carried by AM stations, and beautiful recordings and transcriptions with tone beauty and fidelity not possible on AM." Miss Gloveteen Competition BRAINCHILD of Alix Blake, morning man at WENT Gloversville, N. Y., and Manager Harry Weiner of Smalley's Johnstown Theatre has grown to astounding proportions in one year. Competition for Miss Gloveteen, conducted by Mr. Blake, selects most representative teen-aged girl in glove manufacturing cities of Gloversville and Johnstown, N. Y. Competition started on morning record show. Wake With Blake, and this year many local merchants participated by awarding prizes to winners. Toys for Joy ASSISTING the San Jose, Calif., Fire Dept. and local Exchange Club, in its collection of used toys for underprivileged children for Christmas, KEEN San Jose is conducting a "Toys for Joy" campaign. Station broadcasts daily remotes from the City Plaza giving reports of toy collections, and special nightly hour programs on which are played musical requests of those who pledge toys. Cooperation Helps LARGE card sent to trade by KCKNAM-FM Kansas City shows weightlifter, labeled "Network Station." struggling with dumbells marked "Billion Dollar Market." Caption underneath reads, "One Alone Can't Do the Job. . . ." Back of card shows two lifters, "Network Station" aided by "KCKN," holding dumbells high above their heads. Station's statistics and coverage area are analyzed and readers are urged, "For extra profits in Greater Kansas City, hire KCKN!" Big Ideas FOLDER made from reprints of twopage ad in Broadcasting, Nov. 14, and distributed by Columbia Pacific Network shows part of man's face and is entitled, "What's the big idea." Illllliiillllllllllllillllllllllllillllllllli ANTI-TB ROLE Inside of folder tells Columbia Pacific Network's big idea for "big listening." Bulletin announces sale of Jeff Regan, mystery show attractively placed in Wednesday evening line up. Back of red, black and white promotion piece shows graph with sales curve mounting up. Popular Newsman HAND-DELIVERED fan mail is one aspect evincing popularity of Jack Chase, day news editor of WCOP Boston. Promotional letter sent to trade by station tells how Watertown, Mass., seventh-grade English-Speech teacher walked into studio with letters for Mr. Chase and told him that he had been cited as an example of good speech in class. When students were being taught art of letter-writing, they petitioned teacher to allow them to write Mr. Chase. Newsman reciprocated student's interest by visiting school, passing out autographed pictures to pupils and delivering short talk on "Magic and Romance of Radio News." Follow-through with other schools in area is being planned by Mr. Chase and WCOP. ' WPEN Scores Knock-Out PICTURE of boxer delivering K.O. punch to his opponent on latest mailpiece of WPEN Philadelphia enables station to impart this message: "WPEN, Philadelphia's sports station, lands heavy Hooper haymaker. . . . By adding boxing to nation's already greatest sports schedule!!! Undisputed leader in the football and basketball fields — both collegiate and professional— WPEN is now in top position in boxing field through signing exclusive rights to the town's hottest boxing attractions. . . . WPEN continues to be the best buy for advertisers desiring to SELL the Philadelphia market!" Personnel BEVERLY BUSH, recent graduate of U. of Omaha, joins publicity and promotion stafl' of KBON Omaha. CFCA-FM Kitchener, Ont., is installing FM radios in buses on trial basis in Kitchener-Waterloo area. To date there are no FM transit radio operations in Canada. Earns Citation for Radio RADIO contributions of time and talent to the nation-wide fight against" tuberculosis have been cited by Dr. James E. Perkins, managing director of the National Tuberculosis Assn., in pointing up the part played by radio to the 43rd annual Christmas Seal Sale. Dr. Perkins emphasized the work offered by networks, stations, sponsors of network and local programs, advertising agencies, stars, announcers and commentators. "Radio has been a vital factor in the health education programs of the voluntary tuberculosis associations, as well as in the success of the annual Christmas Seal Sale (Nov. 21 to Dec. 25)," Dr. Perkins said. INDEPENDENTS McGrath Outlines Advantages THE contention that independent AM stations have kept their nighttime audiences intact, while AM network stations with TV duplication have suffered losses to the newer medium, is set forth in a letter sent to timebuyers by William B. McGrath, managing director of WHDH Boston. Entitled, "What Happens to AM Listening When TV Arrives?", Mr. McGrath's letter states that in a Hooper survey of five Boston stations, four of them network affilates, the only one shov/ing an increase in audience was WHDH, an independent. The others showed a total audience loss of 14.6% during the period, he says. The McGrath letter points out, that it is easier for an Arthur! Godfrey AM fan to become an Arthur Godfrey TV fan— "so the' affiliate loses one more evening; listener when Godfrey's nighttime show becomes visual. Likewise if; you enjoy The Amateur Hour on AM, you will probably like it more on TV. On the whole," Mr. Mc Grath says, "independent station programming, unlike affiliated schedules, is non-duplicated . therefore, its AM audience remains intact. In fact, it cannot pick its own pocket." «s PORTLAND, OREGON g AFFILIATED WITH NBC ESENTED NATIONALLY BY EDWARD PETRY % CO., INC. BROADCASTING • Telecasting