Broadcasting (Oct - Dec 1949)

pull Out for Filing NAB Registration (Continued from -page 23) Holloway, WTRC Elkhart. Samuel E. Feldman, ASCAP, Baltimore; Burt Squire, BMI, Chicago; William F. RelUy, RCA, Chicago; Milt Blink, Standard Radio, Chicago; Hobert L. Howell, Capitol Records, Chicago; William M. Mertz Jr., C. P. MacGregor, Chicago; J. W. Knodel, Avery-Knodel, Chicago; James H. Keachie, RCA, Cleveland; Clifford E. Ogden, Capitol Records, Hollywood; Robert Burton, BMI, New York; Kolin Hager, SESAC, New York; Bert Lown, Arsoc. Program Service, New York; Pierre Weis and Bill Young, LangWorth, New York. George W. Johnston, SESAC. New York; Hugh M. Grauel, World Broadcasting System, New York; H. Scott Killgore, Collins Radio, New York; Edward G. Hynes Jr., .C. E. Hooper Inc., New York; William Harold Moon, BMI Canada Ltd.. Toronto; Pat Freeman, Dr. of Sales, Toronto; Justin Miller, A/rthur Stringer, Helen A.. Fruth, R. P. Doherty and Don Petty, NAB, Washington; Win Levi, BROADCASTING, Washington; James W. Blackburn, Blackburn-Hamilton, Washington. ADVERTISING REVENUE Fla. Greyhound Signs FLORIDA Greyhound Lines, through Beaumont & Hohman, Atlanta, Ga., has signed a 13-week contract for the ABC cooperative broadcasts of Elmer Davis over five Florida affiliates of the network.. Starting Dec. 5, the company will sponsor Mr. Davis' quarter-hour commentaries every Monday, Wednesday and Friday on WQAM Miami,.. WMFJ DaytonaBeach, WSUN St. Petersburg, WPDQ Jacksonville and WHOO Orlando. THE LONG ISLAND STORY J HEMPSTE/ID'S $119,129J00J0 FOOD STORE SALES ranks 2nd only to New York City among the 38 cities in the New York CityJersey City wholesale food area. And in Hempstead, WHLI actually delivers more daytime listeners than 3 network stations, and all the other 18 N. Y. independents combined! Data Sources: Sales Management's "Survey of Food and Automotive Markets"; Conlan Report. AM WH LI Radio Fares Well, More for TV, S&P Predicts I HEMPSTEAD, LONG ISLAND, N.Y. ^ • EUAS 1.GODOFSKY ■P,es,d,.nt Page 50 • December 5, 1949 MORE advertising revenue for television, less for magazines and radio, with advertising going into 1950 at about the present level, which will give 1949 a total allmedia volume the same or better than last year's peak of $4.8 billion, is predicted by Standard & Poor in its current analysis of the printing and publishing industry. Noting that the declining trend of magazine advertising is continuing, S&P reported that "radio time sales have made a good showing in recent months, considering the rapid growth of television. Gross billings of the four leading networks receded only 1% in the first half of 1949; after deducting discounts, the drop in net billings probably was somewhat greater. Despite this comparatively good showing, competition for accounts and the costs of developing television have caused a further decline in operating results. "Earnings of companies engaged in both endeavors are likely to remain depressed over the near-term, despite efforts to economize. The longer-term outlook is more promising; any loss of revenues from radio broadcasting should be fully WDMG FIRE Other Stations Help Outlet AIDED by neighboring stations, WDMG Douglas, Ga., went on the air as usual Nov. 26, even though the daytime outlet's studios, control room, music library and offices were completely destroyed by fire the night before. When the extent of the damage was determined, station officials decided to establish temporary quarters at the transmitter site about two miles from the city. Several stations in Georgia and Florida answered an emergency call. WDMG's Chief Engineer Al Woodson and Assistant Clem Vaughan assembled equipment brought to Douglas in the early morning hours by Ralph Dennis of WGOV Valdosta, Ga., Jim Hayes of WNER Live Oak, Fla., and John Bartlett of WKMA Quitman, Ga. As a result of this cooperation, WDMG's Program Director Terry Kielty was , able to sign on at 7 a.m. with the regularly scheduled15-minute sponsored newscast. In addition to these stations, Georgia's WVOP Vidalia, WBBQ Augusta and WFRP Savannah, as well as transcription and advertising agencies, offered their assistance. Damage to the studios and building is estimated at approximately $200,000. Temporary offices were set up in the Chamber of Commerce Bldg. on Nov. 27. Downing Musgrove, president, and Brody Timm, general manager, announced that station-building plans would be set at an early date. offset by gains in television receipts, while costs Should come down gradually." CBS is the only broadcasting company included in the 18 firms individually cd^^ered by the report, which noted that while the CBS gross for the first nine months of 1949 was up 4% from the previous year, the net was down SS^sReport on CBS continued: Despite a seasonal lull during the summer months.,, new radio shows should petmit favorable radio time sales comparisons ove^r the near term«. Revenues from television should improve this year, but net probably will be small at best until fall. Prospects for the record subsidiary are none too promising. Lower over-all revenues are in prospect, and earnings for 1949 are expected to fall to around $2 a combined class A and B share. Dividends of 35^ quarterly may continue, but the rate cannot be considered secure. While the longer-term outlook for television is promising, near-term problems make the class A and B stock relatively unattractive. FM ASSN. MEET Will Mull NAB Merger Bid MEETING of the FM Assn; board_ will be held today (Dec. 5) in Washington to consider the invitation extended by NAB to merge with the industrywide association. NAB's board voted at its mid-November meeting to invite FMA to' merge, accepting the recommendation of a joint NAB-FMA liaisdn committee [Broadcasting, Nov. 21]. Should the FMA board approve the merger invitation it wilL refer the proposal to the membership for action. If accepted by a majority the merger will be effected. FMA's board will take care of liquidation details in case of acceptance. WNAR Morristown, Pa., broadcast ceremonies accompanying Freedom Foundations awards from Valley Forge, Pa., as public service to southeastern Pa. PBARSON-PEGLER Answei's to Suit Filed DREW PEARSON, ABC commentator and' Bell Syndicate columnist, was cited as a "liar" iti amended answers to his $250,000 suits against Westbrook Pegler, King Features Syndicate and Consolidated Hearst Publications Inc. columnist. The; answers, filed Nov. 22 in New Yo^k Supreme Coijrt, denied that Mr. Pegler in a newspaper column damaged Mr. Pearson's reputation, alleging that Mr. Pearson "for many years, has heert utterly and completely devoid of any reputation for principle -or veracity whatever and has been publicly characterized by a vast number of responsible and eminent citizens and officers of the United States as an utter, incorrigible faker, liar and blackguard." The answers also alleged tha% while Mr. Pearson's columns werJ* largely edited by competent professionals, his broadcasts were "not edited by persons of professional qualifications and experience, but, if at all, by persons devoid of courage, professional capacity or common decency." The cases grew out of two Pegler Columns last May in which Mr. Pegler attacked Mr. Pearson for the latter's criticism of the late James V. Forrestal. Jergens Renews SUNDAY EVENING , Hollywood commentary of Louella Parsons, The J ergens-W oodbury Journal, has been renewed over 268 ABC stations by the Andrew Jergens Co., Cincinnati. Program,, aired 9:15-9:30 p.m., has been renewed for 52 weeks effective Jan. 1, through Robert W. Orr Assoc., New York. DO YOU WANT TO MAKE YOUR ADVERTISING CAMPAIGN IN CINCINNATI A SUCCESS? See Centerspread This Issue ON THE AIR EVERYWHERE 24 HOURS A DAY WCKY CINCINNATI 50,000 WATTS OF SELLING POWER BROADCASTING • Telecasting