Broadcasting (Oct - Dec 1949)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1949)
Leaf #:
000815
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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DECEMBER 5, 1949 TELEC r m service o I^OADCASTING^ ewsweekly # When station WTTV went on the air (it was the second in the state) Bloomington, Indiana (population 20,000) became the smallest city in the country with its own Television station. Not included in the population figure is the Indiana University enrollment, a bonus of 13,000. It was the culmination of two years of diligent pioneering in a new field. With the exception of two projectors, all equipment— including transmitters— was built by the staff of WTTV engineers. And, at only a fraction of the cost of other TV operations! And, what kind of programs do they put out.'' For the most part, they're LIVE talent. They frown on the canned stuff at WTTV. They draw from the talent— and there's lots of it — at Indiana University in Bloomington. They use hometown folks on the air frequently, for here in Bloomington, everybody knows everybody else. They like to see their friends, relatives and associates on the air. WTTV programs are intimate, "folksy" and somewhat like a small town newspaper, as compared to a metropolitan daily. WTTV goes in heavily for sports, and this season is televising all of the home basketball games of Bloomington's two high schools. Many sports, musical and dramatic programs come directly from the I.U. campus. Newscasts and some commercials are done LIVE, while other presentations — using local talent— have included everything from Canasta lessons to Cartoon lessons. And, it's going over BIG! All of Bloomington is proud of its TV station, for when WTTV went on the air, there were only 83 stations in the nation. Station WTTV is a sister station of WTTS— which in less than a year on the air — has become the leading AM station in the area. WTTS A Regional Station on the Air 20 Hours a Day. LET OUR NATIONAL REPS. GIVE YOU THE COMPLETE STORY, f RADIO AND TELEVISION CENTER « BLOOMINGTON, INDIANA' Owned and Operated by Sarkes and Mary Tarzian WTTV Indiana's Second TV Station Repr3senfed Nationally by WILLIAM G. RAMBEAU CO. 360 N. Michigan Avenue. Chicago Nafional Represenfafives BARNARD & THOMPSON, INC299 Madison Avenue, New York