Broadcasting (July - Sep 1949)

Page scan 00011 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1949)
Leaf #:
00011
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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1 COST PER THOUSAND FAMILIES FOR SPOT ANNOUNCEMENTS ON ALL CLEVELAND REGIONAL NETWORK STATIONS TIME WHK NET B NET C 7:00 9:00 AM $0.25 $0.49 $0.36 9:00 10:00 AM .33 .99 .72 10:00 12:00 NOON .50 .99 .72 12:00 4:30 PM .33 .99 .72 4:30 6:00 PM .50 .99 .72 6:00 6:30 PM .75 1.48 1.42 6:30 7:00 PM .75 1.98 1.42 7:00 9:00 PM 1.00 1.98 1.42 m^^^^^^^^m NIGHT TIME COVERAGE ^■■H^^H^H 9:00 10:30 PM 1.67 2.69 2.25 10:30 11:00 PM .84 2.02 1.13 11:00-11:15 PM .42 1.35 1.13 11:15 12:00 PM .42 .67 1.13 (Calculations based on a rating of 5.0 for all stations for purposes of comparison) HOMES IN PRIMARY AREA (DAYTIME) * Based on coverage patterns on file with FCC and BMB radio families 1946 ASK YOUR RAYMER REP FOR THE COMPLETE STORY WHK The Paul H. Raymer Co. National Hepresenlative BROADCASTING • Telecasting July 4, 1949 • Page 5 WHK 842,800 NET B 759,500 NET C 623,500