Broadcasting (July - Sep 1949)

Page scan 00012 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1949)
Leaf #:
00012
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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HCKS'S A GOOD STOnvf report, January through April, 1949. This is the first time Mr. Hooper has given a complete breakdown of one-half hour and one-quarter hour time periods in Flint. Again, Flint's first station, WFDF, tops all local stations in all measured times oj the broadcast day in the Flint City Zone ... an amazing story for this top ABC outlet. WFDF's leadership might be because it's the oldest station in Flint ... or because its newscasts are outstanding, or because WFDF never relaxes its merchandising activiities and personal calls. The point is: morning, afternoon and night, the ears of Flint are with us. Flint, Michigan, is a bountiful $200,000,000 sales market. Use WFDF to reach Flint's prosperous citizens and sell your wares. 910 Kilocycles FLINT MICH. AMERICAN BROADCASTING COMPANY REPRESENTED BY THE KATZ AGENCY , Associated with: WOOD Grand Rapids— WFBM Indianapolis— WEOA Evansville^ Page 6 • July 4, 1949 Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press BIdg. Washington 4, D. C. Telephone ME 1022 IN THIS ISSUE . . . BROADCASTING TRENDS: AM, FM, TV Divisions Favored for NAB 23 McConnell RCA Executive Vice President 23 House FCC Probe Planned Next Week 24 NAB Restyling on Board Agenda 24 NAB Program Clinic Draws Over 250 25 Ad Proposal Meets General Opposition 27 More P. 1. Deals Flooding Radio 27 Research Firms — Third in a Series 28 CBS Merges News, Public AfFairs Units 29 N-E Reports Further on 'VIdeotown' 47 Partial Thow of TV Seen 47 NTFC Forum on TV Film Uses 48 First Network TV Hooper Issued 48 NRDGA Studies TV Advantages 49 DEPARTMENTS Agencies 10 Allied Arts 63 Commercial 35 Editorial 38 FCC Actions 60 Feature of Week . 16 Film Report 57 Management 34 Network Accounts 15 New Business 15 Upcoming News 58 On All Accounts.. 16 Open Mike 14 Our Respects to . . 38 Production 40 Programs . 59 Promotion 62 Radiorama 18 Technical 63 Telestatus 54 31 FEATURE CAIENDAR First issue of the month: AM Network Showsheet Second issue: Network Boxscore; Public Interest Third issue: Trends Survey Last issue: Telecasting Showsheet At Washington Headquarters SOL TAISHOFF Editor and Publisher EDITORIAL ART KING, Managing Editor J. Frank Beatty, Rufus Crater, Associate Editors; Fred Fitzgerald, News Editor; Paul Fulcomer. Asst. to the News Editor; Robert B. Luce, Research Editor; Tyler Nourse, Copy Editor. STAFF: Lawrence Christopher, Phyllis Engelman, Jo Hailey, John Osbon, Ardinelle Williamson. EDITORIAL ASSIST ANTS : Yvonne Caldwell, Grace Hargrove, Pat Kowalczyk, Mary Madden, Wilson D. McCarthy: Eleanor J. Brumbaugh, Assistant to the Publisher. BUSINESS MAURY LONG, Business Manager Winfield R. Levi, Assistant Advertising Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Elaine Cahn; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston. SPECIAL PUBLICATIONS BERNARD PLATT, Director Estelle Markowitz. CIRCULATIONS AND READERS' SERVICE JOHN P. COSGROVE, Manager Lillian Oliver, WarrenSheets, Elaine Haskell, Edward V. D'jggan, Chapalier Hodgson. NEW YORK BUREAU 250 Park Ave., Zone 17, PLaza 5-8355 EDITORIAL: Edwin H. James, New York Editor; Herman Brandschain, Asst. to the New York Editor; Florence Small, Gloria Berlin, Betty R. Stone. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. Paul, Advertising Director; Eleanor R. Manning. CHICAGO BUREAU 360 N. Michigan Ave., Zone 1, CEntral 6-4115 William L. Thompson, Manager; Jane Pinkerton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28. HEmpstead 8181 David Glickman, West Coast Manager; Ralph G. Tuchman, Hollywood News Editor; Ann August. TORONTO 417 Harbour Commission Bldg. ELgin 0775 James Montagnes. Broadcasting * Magazine was founded in 1931 by Broadcasting Publications Inc., using the title : Broadcasting * — The News Magazine of the Fifth Estate. Broadcast Advertising ♦ was acquired in 1932 and Broadcast Reporter in 1933 * Reg. U. S. Patent Office Copyright 1949 by Broadcasting Publications, Inc. Subscription Price: $7.00 Per Year, 25c Per Copy BROADCASTING • Telecasting