Broadcasting (July - Sep 1949)

Page scan 00013 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1949)
Leaf #:
00013
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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tOSE THE STATION THAT'S CHANGED LISTENING HABITS IN IOWA # Let's not kid ourselves — it takes real "KNOW-HOW" selling to meet and overcome the increased sales resistance of today's buying public. # That's why your clients need the "Buying Public Acceptance" of KXEL — the most dominant advertising medium in all Northeast Iowa — har none. KXEL makes the sales — Northeast Iowa is the market — and, there's proof of this acceptance^ — but plenty ! % The proof is the 165 local and regional accounts — not counting national accounts — who use the extended facilities of KXEL (over 100 miles in all directions from transmitter). Many of these advertisers are now in their 8th year of consecutive advertising on KXEL. . These smart merchants use KXEL continuously because KXEL floods this great Northeast Iowa Market of people and dollars with unbeatable sales impact . . . TO OVERCOME TODAY'S INCREASED SALES RESISTANCE. # Before you make up your fall list, see your Avery-Knodel representative. Call him today. KXEL 50,000 WATTS JOSH HIGGINS BROADCASTING COMPANY WATERLOO, IOWA Represented by Avery-Knodel, Inc. ABC Outlet for Waterloo, Cedar Rapids, and all Northeast Iowa ABC BROADCASTING • Telecasting July 4, 1949 • Page 7