Broadcasting (July - Sep 1949)

Page scan 00017 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1949)
Leaf #:
00017
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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A Hew WCA 0 Ucat FavoHte— ''HOLD EVERYTHING'' "Hold Everything" — a loot-laden telephone quiz sparked by Hal Proctor and Bettie McCall is made-to-measure for lowbudget participating sponsors in the Baltimore market. Slotted from 9:15 to 9:45 A.M., Monday through Friday, it's packed with "gimmicks" to maintain peak listenership — and needle sales. Ask about availabilities. . . . and every program and announcement on WCAO is duplicated on WCAOFM (20,000 watts) at no additional cost to the advertiser ! CBS BASIC • 5000 WATTS • 600 KC • REPRESENTSO BY RAYMER BROADCASTING • Telecasting July 4, 1949 • Page 11