Broadcasting (July - Sep 1949)

Page scan 000833 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1949)
Leaf #:
000833
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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when to radio? Do television owners turn on the radio when there are no television programs? Do they continue to listen to top radio programs? Do women stop their housework to look at television? You will get a quick picture of what has happened to the radio -TV picture in New York — and is happening fast all over the country — from an analysis just prepared by the Du Mont Research Department. You ought to know the facts before you make up next year's advertising budget. A note or a phone call will bring them. Remember — DuMont is the one television network that cares to release these facts, because Du Mont is exclusively in television. America's Window on the World 515 Madison Avenue, New York 22, N. Y. • Phone MUrray Hill 8-2600 • Copyright 1949, Allen B. DuMont Laboratories, Inc. BROADCASTING • Telecasting August 22, 1949 • Page 41