Broadcasting (July - Sep 1949)

Page scan 000835 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1949)
Leaf #:
000835
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WOR-TV TESTS Response Favorable On Telecast TELEPHONE calls from more than 1,000 televiewers swamped the WORTV New York switchboards last Tuesday night in response to the station's request for comments on the reception in fringe areas of its unexpected telecast of the Brooklyn Dodgers-Philadelphia Phillies baseball game from Ebbets Field, ^ Brooklyn. According to J. R. Poppele, WOR-TV vice president in charge of engineering, the majority of the calls congratulated the station on the clarity of the reception, as was the case last Sunday night, when equipment tests on an unscheduled basis were started by the station. First test signals were transmitted from 9:10 p.m. until 12:30 a.m. Sunday, Aug. 14, shortly after connection of the coaxial cable between the transmitter and the 760 foot antenna in North Bergen, N. J. Trial transmissions were made for WOR-TV engineers to observe the station's signal and to adjust their equipment, but more than 1,300 telephone calls were received Sunday night from viewers who had picked up the signal. All reports were favorable except two, Mr. Poppele said; these from FILM SERIES developed by Television Productions Inc., Chicago, will show Chicago Cardinals professional football games played previous Sunday. Scheduled to start Aug. 30 on WBKB(TV) Chicago, series sponsored by Peter Fox Brewing Co. of Illinois will run 13 weeks. Cardinals star, Marshall Goldberg, and Sportscaster Bob Elson will appear at open, break and close with narration over game shots. Agency: Carroll Dean Murphy, Chicago. Telefilm Inc., Hollywood, has announced renewal of its Roving Camera series on WWJ-TV Detroit for 52 weeks. . . . WABD (TV) New York, currently carrying weekly one-minute film announcement for Procter & Gamble, Cincinnati, on behalf of Tide (detergent). Contract placed through Benton and Bowles Inc., New York, is for 52 weeks. Other contracts signed by WABD include Inkograph Co. Inc. (writing materials) through S. R. Leon Co., both New York. Initial 15-week contract covers two oneminute spots weekly. Chevrolet Dealers Assn. Inc., through Campbell Ewald Co., New York has renewed contract for additional 13 weeks, thrice-weekly film announcements. Apex Films, Hollywood, producing series of film commercials for General Mills and American Bakeries Corp., Atlanta. . . . Nat Winecolf has been named West Coast director of sales for Jerry Fairbanks Inc., Hollywood. Mr. Winecoff will handle all agency-client relations in west. He was formerly head of Fairbanks Music Publishing Co. people who believed their receivers improperly adjusted because other stations were coming in poorly. Calls were received from as far north as Schenectady, N. Y., 140 miles away; as far southwest as Philadelphia, 80 miles distant; fi 'om the East as far as Patchogue, L. I., 54 miles av/ay, and from the west, Stroudsburg, Pa., 80 miles distant. The remaining eight Brooklyn Dodgers night games will be carried by WOR-TV. Games will be telecast from 8:25 p.m. to conclusion, but the station will take to the air at 7:45 p.m. on those evenings with its equipment test pattern. The scheduled games are on Aug. 23, 26, 29, 31 and Sept. 6, 7, 8 and 24. WOR-TV is using CBS pick-up equipment for the telecasts, with games being carried via micro-wave from Ebbets Field to the WOR-TV tower. Primary television rights to the games are held by WCBS-TV New York and Shaefer Beer. WOR-TV telecasts are by special arrangement and are considered equipment test programming. It was also announced by Mr. Poppele that regularly scheduled test patterns are to start shortly, with the date to be announced this week. WLAV-TV OPENS Is NBC, ABC, DTN Affiliate FORMAL OPENING of WLAVTV Grand Rapids, the initial Michigan TV outlet outside of Detroit, was held last Monday (Aug. 15). WLAV-TV, licensed to Leonard Versluis, owner of WLAV and WLAV-FM, operates on Channel 7 (174-180 mc) with 20 kw visual and 10 kw aural power [Broadcasting, Aug. 8]. The station announced last week that it had signed an affiliation agreement with NBC, effective Aug. 21, and is now an interconnected affiliate of the network. It also is affiliated with ABC and DuMont. Plans are to receive programs from WBKB (TV), WERNTV, WGN-TV and WNBQ (TV), all Chicago stations. Guests were invited to witness WLAVTV's first program telecast from the stage of the Midtown Theatre in Grand Rapids. The station is to carry only network programs and feature films and at present will not originate local shows. It hopes to serve Lansing, Kalamazoo, Holland, Muskegon, Grand Haven and other nearby cities. In addition to Mr. Versluis, other station officials include Hy Steed general manager and Lee Stevens chief engineer. The Best That MONEY Can Buy/ DUMONT . . . And that's just what WGN-TV's new, ultra-modem antenna and transmitter are — the finest and newest equipment made. WGN-TV's new General Electric television transmitter combines every modern improvement for producing the finest pictures and sound known to man. WGN-TV is the only Chicago station that can boast of having "the last word" in transmitting equipment. In addition, the completely new RCA turnstUe TV antenna reaching 610 feet into the sky atop Tribune Tower insures uniformly bright, clear reception throughout Chicagoland. These new technical advances, which can be found only at WGN-TV, provide 2 services: a. The finest picture in all Chicago. b. Equipment excelled by none for your advertising message. CBS BROADCASTING • Telecasting August 22, 1949 • Page 43