Broadcasting (July - Sep 1949)

Page scan 000837 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1949)
Leaf #:
000837
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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lumnR THE SUNPAPERS STATIONS THE A. S. ABEIL COMPANY BALTIMORE 3, MARYLAND Still more results on WMAR-TV in Maryland! SERIES NUMBER 6 TV Success Submitted by FREE STATE 1108 Hillen St. The "Weather Report Cartoon Slides" which we televise over WMAR-TV are in a large measure responsible for the ever increasing popularity of Free State Beer. These service announcements in the public interest have been telecast daily for the past few months. During this time our sales figures show that more and more people have been asking for Free State Beer. Our dealers, too, have expressed their approval, which is further indication that our advei-tising on WMARTV has been most effective. Harry B. Wolf, Jr. The television advertising referred to above tvas placed by I. A. Goldman & Company Advertising Agency 7 St. Paul St. TV Submitted by DUNLOGGIN We know that WMAR-TV belongs right up in the front row of our sales force. Our advertising agency produced several television films for us and we have used these on your station for six months. This advertising has produced exceptionally good results . . . Here's a renewal of our contract. ROBERT W. BAKER The television advertising referred to above zvas placed by ALFRED ADVERTISING INC. 516 North Charles St. These advertisements originally appeared in the Sunpapers, Baltimore, Md. TV Success Submitted by MONUMENTAL STORAGE & RUG CLEANING COMPANY 1110 Park Avenue This year, we decided to try out television as a new advertising medium . . . and so ran a series of oneminute TV spots, which in effect, took televiewers through our immense rug cleaning and storage plant. According to our National Association, the rug cleaning business has taken a general 10% dip throughout the country. In contrast, ■ our business has shown a substantial increase. Since TV was the only addition we made to our regular advertising media, certainly we can attribute much of this increase to the new medium . . . and WMARTV." Lawrence P. Naylor, Jr. The television advertising referred to above was placed by EMERY ADVERTISING CORPORATION 2 East North Avenue TV Submitted by Comsolnlaifcejl Gas Electric Ligtif: sinA Power CoHupaiiiy of Baltimore During the past three months that the HOMEMAKERS' ROUNDUP has been telecast direct from the Home Service Bureau's kitchen each TUESDAY AFTERNOON AT 3 O'CLOCK we have found that many Baltimore housewives are interested in seeing and hearing about new cooking ideas and seasonal suggestions. The many letters and telephone calls requesting the menus and recipes used on the program indicate an increasing audience. Television is cex-tainly a direct method of showing the ease with which excellent meals can be prepared. NEW YORK CHICAGO Represented by THE KATZ AGENCY, INC. . DETROIT . KANSAS CITY • SAN FRANCISCO ATLANTA . DALLAS . LOS ANGELES TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM BROADCASTING • Telecasting August 22, 1949 • Page 45