Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
00014
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Gabriel Heatter (155) »-op Elmer Davis (46) lieneral Mills Lone Ranger 7:30 The Saint 7:45 Coca-Cola McCarthy Shovi (180) R Wlldroot Co. Adv. of Sam Spade (165) H Campbell Soup Ed. Murrow (153) Bromo Seltzer Inner Sanctum (157) R National Biscuit Straight Arrow (278) Pure Oil Co. Kaltenborn (31) « « o( RS's Railroad Hour (163) Pepsi-Cola Counter-Spy (274) Amer. Oil Co. Carnegie Hall (108) Sterling Drug Mystery Theater (149) R I Love A Mystery CounToI Monte Cristo S Pure Oi Co. R. Harkness (27) RR CampbeT i Club I Canpbei Ed. (If — STf Mr.C* 8:00 stop the Music S Co-op A. L. Alexander Ethel 8 Albert S duPont, Cavalc of America (152) H tmbassy CIgs. Dr. I. Q. (55) 8:15 Eversharp, Inc. (173) P fi G-Tlde Red Skelton (172) R U. S. Steel Corp. Theatre Guild m lieneral Motor: Henry Taylor m Lever-Lipton Arthur Godlrey Talent Scouts — m n FIresTone Voice Firestone lienllemen of the Press S C-P-P rihPwdr. Mr. Mrs. North ("') B Official Detective S Lewis nowe uo. Baby Snooks (153) Ptifi mu Co. 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