Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
00015
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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>IESDAY MBS NBC THURSDAY ABC CBS MBS NBC FRIDAY ABC CBS MBS NBC SATURDAY ABC CBS MBS NBC Repeat of Kid Strips News Bob Warren (Not in Service) Metro. Life Ins. Eric Sevareid (22) Repeat of Kid Strips News Lionel Ricau s (Not in Service) Metro. Life ins. Eric Sevareid (22) Repeat of Kid Strips News Lionel Ricau s Albert Warner News Bancroft a Modern Music News 6:00 PM Clem McCarthy D.I9-0.ZU d You And — s Clem McCarthy 6:1 ,-6:20 S You And — s Clem McCarthy 6:15-6:20 S Bible Messages e Memo From Lake Success Religion in the News — S_ 6:15 Sketches in Melody O.ZU-D.U 0 No Network Sketches in IMelody U.AU U.Hd d No Network Sketches in Melody Co-op H WIsner Red Barber Sports Music NBC Symphony 6:30 sun Ull UO. 3-Star Extra P S G— fyory L. Thomas (78) R Sun Ull Co. 3-Star Extra (ad) P & G-lvory L. Thomas (78) B Sun Ull Go. 3-Star Extra Harmonaires News L. Leseuer Mel Allen 6:45 Fulton Lewis jr. (291) Amer. lob. Co. Light Up Time uo-op Headline Edition Beulah Fulton Lewis jr. ("1) Amer. lob. Co. Light Up Time (Ifil) H R l,iooj n n uo-op Headline Edition PSG Beulah (SI) R Fulton Lewis jr. (901) Amer. Tob. Co. Light Up Time ^ 1 Od J n Ef Remember c o Johnny Dollar $ Hawaii Calls S 7:00 "! Dinner Date S Miles Labs. News of World Echoes irom Co-op Elmer Davis P& u Jack Smith (84) R Dinner Date 3 IVIiles Labs. News of World (142 Uo-op Elmer Davis (4fil P&G Jack Smith (Rd) R Dinner Date s Miles Labs. News of World Co-op Bert Andrews « 7:15 R. B. Semler Gabriel Heatter (215) the Tropics c d repsi-uoia Counter-Spy (Jit) uampbell soup Club 15 (155) R Hhodes I'harm. Gabriel Heatter Adrian Kollini Trio S Ueneral Mills Lone Ranger (175) Uampbell Soup Club 15 (155) R Gabriel Heatter The UN Is My Beat. Chandu s R J. Reynolds Vaughn Monroe LUUJ Comedy of Errors 7'3n-7-jifi Rich'd Diamond Private D'tective S 7:30 1 Love A Mystery Pure Oil Co. Kaltenborn f321 Campbell Soup Ed. Murrow (153) 1 Love A Mystery Pure Oil Co. R. Harkness (27) Campbell Soup Ed. Murrow (1S3) i Love A Mystery Pure Oil Co. Kaltenborn (31) 7:55-8 Kennedy Cliamiierlaia 7:45 Can You Top This Philip Morris This Is Your Lllc \ Ifi) n Blondie s P&G-lava FBI (149) California Caravan G. F.-Jello Aldrich Family (147) R Norwich I'harm. Fat Man (136) R lien, hds.-sanka The Goldbergs (hi) R Russ Morgan Show Schlitz Halls of Ivy (146) Superman s Wrigley Gene Autry (17(1) Ronson Metal 20 Questions OUI ) Am. Home Prod. Hollywood Star Theatre (US) H 8:00 " 8:15 International Airport Krari rooas Great Gilder aiccvc ^ 1 J ly Revere camera A Date with Judy (51) — wniienaii Mr. Keen (tjt) R M^il PeUcH Fishing S Hunting Club (133) G. T.=MaKWell Father Knows Best (154) H R Equitable Life This Your FBI (221) R Gen. FS;— Jeiie My Favorite Husband (153)R Music GUII RetlHili; We the People (115) Phil Bovero s Philip Marlowe 5 Take A Number P & G-Duz Truth or Consequences (141) R 8:30 tt ^ ReynoMsTo'i — u * " 8:45 h Mr. Feathers Hristol Myers Break the Bank Old Gold Urig. Amateur Hour Lieciric HuioLite, Sus;iense Comedy Playhouse Camel Screen Guild Theatre (162) H Hem;, Mmn. of Ozzie & Harriet (207) Atll. Teb.-ReiTan, Leave It to Joan (174) Air Force Hour Paui^t sales u. Life of Riley (151) Dick Jurgens s lieneral Foods Gangbusters (151) R Meet Your Match Amer. Tob. Co. Your Hit Parade (165) R 9:00 9:15 s Fam.ly Theatre s BristtI Myirs Dist. Attorney (163) pniii?Marrl5 Crime Photog. (149) Blat2 tliVlhil Duffy's Tavern (158) -Pat: e.-lhrai The Sherifl (191) The Show Goes On Meet the Press -BrJ. Reynolds Camel, Jimmy Durante (163) Hoiiywetd By Line S Broadway Is My Beat s Lombardo USA s Colgate Shv. C. A Day in the Life of Dennis Dav 9.30 lit mi R. Montgomery (266) nhi-tlprfiplH cn. Spark Piue Roll Call (21 j) " " (144) H 9:45 A. F. of L. Commentators km. uig. & uig. The Big Story (164) Auilier Meets Critics s — trnmr. — Hallmark Playhouse (159) A. F. of L. Commentators Supper Club Perry Como (1S3) GlileitiiS.R.Ca. Gillette Fights (270) t: A. F. of L. Commentators RCA'tflcnr Screen Directr's. Playhouse (164) Phillips Petrol. Nat. Barn Dance (68) * Sing It Again s Chicago Theatre of the Air Colgate Judy Danova (144) H 10:09 co-op Newsreel DaxaIiaIiI co-op Newsreel •• co-op Newsreel 10:15 Okla. State Symphony Mars Candy Curtain Time (145) Someone Yuu Know, Mental Health Series S Skippy Hollywood Theater (saj ■ Dragnet L&M-Fatima (140) H — (}apilul Cluak Room S Col.-Palni.-^et Sports Newsreel (139) Shamrock Hotel Bands S uarier iron. Sing It Again (134) R.J.Reynolds Grand Ole Opry (159) 10:30 • u a Pro & Con S Luden's Sing It Again (138) 10:45 SUNDAY CBS MBS NBC MONDAY FRIDAY ABC CBS MBS NBC SATURDAY ABC CBS MBS NBC | FBA American Radio Warblers U of Chicago Round Table S (Not in Service PS G Dr. Malone (98) Music Co-op News George Hicks S Old, New, Borrowed, Blu S Toni Co. Give and Take (150) Symphonies for Youth Voices and Events S Michael O'Duffy • Co-op Art Baker's Notebook P&G Guiding Light (86) Checkerboard 1 Jamboree The Playboys my Kaye tinday tnade S Chamber Music NBC Theatre S Co-o Breakfast in Hollywood General Foods 2nd Mrs. Burtoi (68) Miles Labs, Ladies' Fair (410) Campbell Soup Double or Nothing (132) Texas Co. Met. Opera (235) Borden County Fair (157) tt TBA P8G Perry Mason (114) tt U ibleday n Drake (57) Co-op Bill Cunninyhan (55) Sterling Drug Bride 8 Groon (201-204) R Toni Co. Nora Drake (155) Miles Labs. Queen for A Day (423) General Mills Today'sChildren (73) a Wm. Wise Get More Out o Life (S3) Dance Music a Jbleday ily Quiz 57) Veteran Wants to Know S P&G Brighter Day (82) General Mills Light of World (73) tt tt (,(. 'hii'monic lony Orch S Treasury Variety Show One Man's Family S Pick a Date witf Buddy Rogers S Babbitt, Nona From Nowhere (149) Bob Poole Show P&G LifeBeautiful (149) Report From Overseas u „ Miles Labs. Hilltop Hou!3 (129) P8G Road of Life (149) Adventures in Science (£ Genera Foods Juvenile Jury (223) Miles Labs Quiz Kids (162) TBA Pillsbury House Party (151) * P&G Pepper Young (153) CBS Farm News (.(. P&G Right to Happiness (152) Cross Section U.S.A. u General Foods Hopalong Cassidy (482) Living— 1949 Carter Family S (iarry Moore Show S» Miscellaneous Programs Sterling Drug Backstage Wife (146) a Treasury Bandstand Dunn on Disc ib Tune Trio S a sterling urug Stella Dallas (146) a I'^al Chase ! S wm Uargan Private Investgr (380) American Forum of the Air ivieioay Promenade S a Georgia Jamboree ■ — PS'G Lorenzo Jones (144) tt Noro Morales' Orchestra u 41. a Sterling urug Y. Widder Brown (146) tt u it. f for You Grove LaDi D L & W Coal The Shadow — RsiinrClty — Playhouse S See Footnotes — Treastirr Bandstand S Bobby Benson ' eennrai Fcciis When Girl Mar's (81) Tea and Crumpets George Torme Orchestra Anahist Quiz Njliuual Bsuuil Tues.-Thurs. S. Arrow (343) ■ ISeneral Foods Portia Faces Life (89) tt a 1 II Rich S Williamson True Detective Mysteries (472) Inl'l Harvester Harvest o! Stars (165) Hugo Malan's Orchestra S M-W-F. Turn Mix-Ralston (482) — Whitettatl — Just Plain Bill (60) Stan Daugherty Presents TBA a a a — Miles Labs. Curt Massey Time (142) R Bobby Benson (Tues. SThurs.) — WhitEtiatI — Front Page Farrell (59) tt Hallicrafter Hollywood Quiz Hunt Ulub Uog Fd., Confidential Closeups (60) ♦Explanatory : Listings in order: name of program, number of stations; S {Sustaining; R rebroadcast west coast; TBA to be announced. Time is EST. ABC 9:55-10 PM Thurs., Personality, Portraits, S. 10-10:30 AM Tues., Thurs., Sterling Drug, My True Story, 204 stations. -10:30 PM Saturday. National Barn Dance, Phillips I'otroleum Co. in West. 10-10 ;.30 PM Sat., Voices That Live. 10:.30-in:45 PM S,^t., Irving Fields in East. Co., ^ . Oats ' -lam car l ues, and vion.-Fri., Westinghouse Co. Mnlone on ?25 ■itnHdns -ll:Oo AM ,T;icl;sf>n Ne' r5 PM Nev\ > Jounson, Toluia-ManviUe, 3(4 ct..'..o; 45-12 noon, Tues Thurs , )i BROApllriNG Tilt N>w>w**gpEf Do Jloond Tcltvliion TEJnICASTINC January 2, 1950 Copyright iP^i'