Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
00017
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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ROBERT E. ZEH, vice president, copy director and account executive with Henri, Hurst & McDonald Inc., Chicago, for three years, resigns. Before joining HH&McD he was with J. Walter Thompson Co. for 10 years as group head and copywriter. WILLARD HEGGEN, account executive of Compton Adv. Inc., New York, elected vice president. He joined Compton in 1944 and is executive on New York Life, ; Goodyear, Kelly-Springfield accounts, besides the export division of Socony-Vacuum. BENJAMIN C. BOWKER named president of new advertising and public relations agency, Bowker & Co., Toledo, Ohio. Parent offices of new agency will be in Toledo, but temporary offices are presently located in Manhattan Bldg., New York. Mr. Bowker resigned as director of public relations and assistant to the president and assistant to chairman of the board of Willys-Overland Motors, to form his own agency. ROBERT E. BOUSQUET, with Lever Bros., New York, for 25 years, appointed executive vice president of Chambers & Wiswell Inc., Boston. Appointment is effective tomorrow (Jan. 3). ON THE Mr. Heggen ROBERT C. CHAPIN, account manager, specialist in merchandising of consumer goods, elected secretary and a member of board of directors of John Falkner Arndt & Co., Philadelphia. JOHN F. ARNDT, president, will assume additional title of treasurer. EARLE C. THOMPSON appointed to serve on management committee. CARL RHODES and LYMAN AVERY shifted from Detroit office of J. Walter Thompson Co. to New York office. / LEE STRAHORN, formerly in charge of production of Lucky Strike shows for Foote, Cone & Belding, joins New York staff of Young & Rubicam with production assignment on Fred Waring TV show. WILLIAM E. BECKER, former account executive with Chris Lykke & Assoc., San Francisco, joins William E. Guyman & Assoc., same city, in similar capacity. CATHARINE FINERTY, copywriter for Anderson, Davis & Platte Inc., New York, elected vice president and member of agency's plans board. LEE STRAHORN joins radio and television department of Young & Rubicam, New York. He previously was with Foote, Cone & Belding and was independent radio producer for the last year. WM. J. FROST elected vice president of Kenyon & Eckhardt Ltd., Toronto. RICHARD M. CLEMENT, former chief of public, relations for Veterans Adm., Philadelphia, joins John LaCerda Agency, that city. FRED P. FIELDING appointed vice president in charge of radio of McLainDorville Agency, New York. SIDNEY GARFIELD, of Garfield & Guild, San Francisco, named chairman of management section of National Advertising Agency Network. LAWRENCE WISER, formerly with Lawrence Fertig & Co., and Federal Adv. Agency, New York, appointed to executive staff of Storm & Klein, New York. WINIUS-DRESCHER-BRANDON Inc., St. Louis, effective tomorrow, (Jan. 3) changes name to WINIUS-BRANDON Co. ENNO D. WINIUS remains with firm as its president and C. A. BRANDON retains his position as senior vice president. JOHN M. DRESCHER resigns from agency. Operations will continue from present address, 1706 Olive St., St. Louis. ROBERT BLACK, formerly public relations director of Milton Weinberg Adv., Los Angeles, joins Dan B. Miner Co., same city, as assistant radio and television director. He previously was with KFI Los Angeles as manager of recording division. SEWARD SMITH joins New York staff of Brooke, Smith, French & Dorrance Inc. GEORGE R. LAMONT joins Young & Rubicam Ltd., Toronto, as office manager and supervisor of media. BROADCASTING • Telecasting WASHINGTON SCREEN As We Enter January, 1950 WMAL-TV presents^ between 6 and 11 p.m. ^ hours o/ Kjacal tBnd JXatianai Spat Advertiser Sponsored Programs Weekly mare than dauble the ather 3 WushingtaMu TV stutians cantbined STATION X— 1 Hour 20 Minutes STATION Y— 1 Hour 45 Minutes STATION Z— 0 Other 3 Stations' TOTAL — 3 Hours 5 Minutes WMAL-TV COMMERCIALS, JANUARY, 1950 "Telenews Daily" — 7 to 7:15 PM — Mon. thru Fri. sponsored by Valley Forge Brewing Co. "Tailwaggers" — 7:30 to 7:45 FM — Mondays sponsored by Arcade-Pontiac Co. "Boxing" (Turner's Arena) — 9 to 1 1 PM — Mondays sponsored by Globe Brewing Co. "Shop By Television" — 7:30 to 8 PM — Tuesdays sponsored by Hecht Co. Department Store "Sports Cartoon-A-Quiz" — 7:30 to 8 PM — Wednesdays sponsored by L. P. Steuart, Inc., — DeSoto Dealer "Wrestling" iTurner's Arena) — 9 to 1 0 PM — Wednesdays sponsored by Sinclair Refining Co. "Wrestling" (Turner's Arena) — 10 to 11 PM — Wednesdays sponsored by Phillip's Radio & Television Co. — RCA "Capitol Close-Up" — 7:30 to 7:45 PM — Fridays sponsored by the Occidental Restaurant "This Week in Sports" — 7:15 to 7:30 PM — Saturdays sponsored by Trew Motor Co. — Dodge Dealer "Hollywood Screen Test"— 7:30 to 8 PM — Saturdays sponsored by Duflfv-Mott. Inc. (5V2 hours of these programs are Local Live Productions) 8| WMAL-rV ALSO SCHEDULES Hours Weekly of Night Participating Programs — Currently 90% Sold Out CHANNEL 7 WMAl"TV WASHINGTON, D. C. Represented Notionally by ABC SPOT SALES. January 2, 1950 • Page 11