Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
00018
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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izing WGY 10 years ago are using WGY today \. Represented Nationally by NBC Spot Sales WIRClli TELEVISION CHANNEL 4 Serving Eastern New York, Western New England, Albany, Troy and Schenectady ^^(^ on your dial \ affiliated with 1^^^ WGY A GENEKAL ELECTRIC STATION A/aw r R IKERS Inc., New York restaurant chain, appoints William Warren, Jackson & Delaney, New York, to handle its advertising. Radio will be used. Contract has been signed with WJZ New York for 13-week test campaign. STANDARD VARNISH WORKS, New York, and Chicago, appoints Lucerna Co., New York, to handle advertising for its "Kover-Floor" paint and other products. Radio and television plans in works for entire country. SHIVAR SPRINGS Inc., Shelton, S. C. (Shivar Ginger Ale and soft drinks), appoints Henderson Adv., Greenville, S. C, to handle its advertising. Radio will be used. J. E. Fitzpatrick is account executive. JORDAN BAKING Co., Tacoma, Wash., appoints O'Connel Regan Agency, that city, to handle regional advertising. Spot radio will be used. Howard O'Connel is account executive. STANDARD VACUUM CLEANER Co., Los Angeles, appoints Ad Fried Adv., Oakland, to handle its Northern California advertising. Campaign includes KROW Oakland, KSJO San Jose, KSFO San Francisco and daily participating sponsorship of Edith Green's Yow Home Show on KRON-TV San Francisco. SCOTT & BOWNE (Canada) Ltd., Toronto (Anohyst), appoints Foote, Cone & Belding International Corp., Montreal, to handle advertising. Radio spot campaign planned. NATIONAL CARBON Co. (Eveready batteries) through its agency William Esty Co., New York, preparing television spot announcement campaign to start in January in six metropolitan cities, Boston, Philadelphia, Baltimore, Chicago, Detroit and Los Angeles. MURRY F. FIELDS Assoc. (toy manufacturing representative) appoints Ad Fried Adv., Oakland, Calif., to handle all advertising. Radio will be used. WM. WRIGLEY Jr. Co. Ltd., Toronto, extends its sponsorship of Cisco Kid, Frederic W. Ziv Co. package, to between 20 and 26 stations, covering entire Dominion of Canada. Wrigley has been sponsoring series for 13-weeks on trial basis over CKEY Toronto, CFPL London and CFRA Ottawa. Contracts on new basis are for 39-weeks. Agency is J. Walter Thompson Co. A/aturotk -AccoanU • • • SUN OIL Co., Philadelphia, through Hewitt, Ogilvy, Benson & Mather, New York, renews for 52 weeks its Three Star Extra news program on NBC, Mon.Fri., 6:45-7 p.m. COLGATE-PALMOLIVE-PEET Co. renews for 52 weeks its sponsorship of 5:456 p.m. segment of Hoivdy Doody, Tues. and Thurs. on NBC-TV. Program was placed through Ted Bates & Co. Number of outlets bought by agency was increased to 24 with addition of WKTV (TV) Utica, N. Y. e • • WALLACE C. ROSS, formerly in radio production, joins public relations division of Mutual Life Insurance Co., New York, to assist in company's public service radio program on health subjects. He formerly was with KOA Denver, KTBC Austin, Tex., WVBR Ithaca, N. Y., and WHCU Ithaca; N. Y. ROBERT H. DAVIDSON, advertising assistant in General Foods' Jell-O Div. appointed assistant advertising manager of division. He joined GF in 1940 as retail salesman in Rochester, N. Y., territory, Syracuse district. HENRY F. WOULFE, president of Pepsodent Div. of Lever Bros. Co., elected vice president in charge of parent company's Midwestern operations. He will assume his duties early in February in Chicago. Meanwhile he will supervise move of Pepsodent Div. from Chicago to new quarters of Lever Bros, in New York. He also will continue to serve as president of Pepsodent Div. until successor is named. Paee 12 • January 2, 1950 BROADCASTING • Telecasting