Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
00021
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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A SALUTE TO 1950 and Best Wishes to Everyone in Radio — for the most prosperous New Year in Broadcasting history. To all networks — all Radio Stations — to the N. A. B. — to Advertising Agencies and their Clients. Let's All Tell the World in 1950 That Radio Is America's Greatest Advertising Medium* Represented by RETRY WJR 50,000 WATTS THE GOODWILL STATION inc G. A. RICHARDS Chairman of the board CBS DETROIT HARRY WISMER Ass't to the President MICHIGAN'S GREATEST ADVERTISING MEDIUM ■ It's estimated there will be more than 90,000,000 radio sets serving America in 1950 BROADCASTING • Telecasting January 2, 1950 • Page 15