Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
00023
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Here's a Cross Section of the Scores of Stafions that are Sold on M-G-M— KFI, Los Angeies . . . WINH, Loconio, N. H WFIt, Phiiadeiphia . . . KEYY, Pocateilo, Idaho . . . WON, Chicago . . . KICA, Clovis, N. M. MM GREAT FOR All! M-G M RADIO AHRACTIONS ARE THE BIGGEST, BOOMINGEST HIT ON THE AIR -TODAY! M-G M THEATRE OF THE AIR • AT HOME WITH LIONEL BARRYMORE • HOLLYWOOD, U.S.A. • GOOD NEWS FROM HOLLYWOOD • THE STORY OF DR. KILDARE CRIME DOES NOT PAY • THE ADVENTURES OF MAISIE • THE HARDY FAMILY THE TRADE PRESS RAVES! \dvenfures of Mahie. "Topflight air adaptation of pix ieries . . . zany situations . . . bright and brittle dialogue ■nake snappy comedy all the way." M-G-M Theo/re of fhe Air. "In sliclcness of production his hour-long program compares very favorably with ts network brothers. Name value stars." Trime Does Not Poy. "Solid commercial package . . . lombang entertainment." he Story of Dr. Kildare. "Crackerjack show . . . solid dramatic impact . . . rising line of tension." ' THE NATION'S PRESS CHEERS! WALTER WiNCHELL "The 'Hardy Family' has moved from the cameras to the mikes . . . Thanks to Mickey's peppery Rooneying." M-G-M Theatre of the Air. "Hollywood at its all-out best . . . the usual fine quality production associated with the film capital. Superb background music, stories and stars." "Offers stations an inexpensive way of competing with such enterprises as KBC's 'Theatre Guild'." HOUSTON PRESS "With all due respect to Lux Radio Theatre, and some of those half-hour quickies, I think you'll like M-G-M Theatre of the Air best." Exclusive Representatives MUSIC CORPORATION OF AMERICA 598 MADISON AVENUE 430 N MICHIGAN AVE. 9370 SANTA MONICA BLVD 105 MONTGOMERY ST UNION COMMERCE BLDG 2102 N AKARO ST 1612 BOOK TOWED 1044 LITTLE BLDG NORTHWESTERN BANK BUILDING NEW YORK CHICAGO BEVERLY HIUS SAN FRANCISCO CIEVEUND OAllAS DETROIT BOSTON MINNEAPOLIS PHONE PLAZA 9-7500 PHONE DELAWARE 7-1100 PHONE CRESTVIEW 6-2001 PHONE EXBROOK 2-8922 PHONE CHERRY 6010 PHONE CENTRAL 1446 PHONE WOODWARD 2-2604 PmONE LIBERTY 2-4823 PHONE LINCOLN 7863 IBROADCASTING • Telecasting January 2, 1950 • Page 17