Broadcasting (Jan - Mar 1950)

Page scan 000127 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000127
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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itional Press Bldg. .asliington 4, D. C. JANUARY 9, 1950 BROADCASTING, Telecasting S7 annually, 25c weekly LARSON SUCCEEDS COE tf-iAj^^s^i^^ and Chase and Sanborn Hour with "~ I^TI A /^/MwlTD/M .Eddie Cantor. Mr. COE . Mr. LARSON l\TLA CONlKUL With Agencies * * * * * * • Transfer Bid Tendered From 1934 to 1942 Mr. Larson ^^'^ been for 23 years with the of his resignation to join WPIX, TRANSFER of control of KTLA served with the radio departments broadcasting stations of the St. he was director of technical opera (tV) Hollywood from Paramount , of Joseph Katz Co., Ru?hrauiF & Loms Post-Dispatch excevt for the tions of KSD-AM-FM-TV Pictures Inc. to New Pictures ^ Ryan and Young &Rubicam as di war period when he served with In announcing Mr. Goe s resig Corp., Paramount Pictures suc rector and producer. At Y & R he ^""^^ "^'^ ^1^""' P^^^ident of ^^^^^^ ^^der court-ordered reor supervised daytime programs. With ' — ganization, is sought in an appli the advent of television, he experi Kf J Tl/ /^ x x r\' j. cation tendered for filing at FCC mented in this new medium by If AlynA iSOmea lY Ueportment UireCtOr last week. Earlier requests had putting some of his radio shows UnlvlJn Clf \A/CAll TV PhilnAal nUin been filed for disposal of other before the camera. ■flllli#ll V^l rrV-MU-IV rniiaaeipniQ Paramount station interests, In 1942 Mr. Larson became gen CHARLES VANDA, one of Hollywood's leading radio directors and ^^^^ ^^T^woaJt, wwT^^^'Jx^.^^^ ^""^ P^'"* ""^^^ producers, last Friday was named director of the television depart WSMB-AM-FM New WWDC Washington, staying there ment of WCAU * Orleans lBroadcasting, Jan. 2]. : until 1945 when he was appointed Bg^^n TV, effective Jan. ducedwere Stars Over Hollywood Paramount reorgani general manager of WPEN Phila ■PPSI 16, by Donald W. rwi xTel-e The^^^^ P^^"' ^^^^^^^^ t,y the anti delphia, when it was acquired by Thornburgh f -"'7%^'^^2/ hived tmevei ^^^^^ District the BiOleUn. Two years later, he T ^ W pres?deJt of' the ^ ^^Ts Hllly~;^emier Dur' ^ourt for the Southern District of TTwhiTthTSSi^^r^^^^^ W ^ 'i r?^-^^'^^ ing t^ trT se?^:r4^^^^^ New York, the theatre-operating chased ^ fcw** i ^'^'"^ Army Intelligence and was re ^^t^^^f f Paramount Pictures --^wmv T o Mfe'^^A MrVandawas leased as a lieutenant colonel. are to be placed under a new firm Mr. Loe joined WPIX on Jan. 2, BV^^^F^I named to succeed „ j j i ^ ^ , called United Paramount Theatres 1948, directing the design and con ■WPf^M G. Bennett Lar He was awarded the Order of the j^c., with the picture-production struction of the new station, which ^^"^ son, who on Jan. ^""sh iLmpire and the African ^nd distribution activities going to went on the air June 15 that year. Mr Vanda 16 becomes gen ^^"^^ British government ^ew Pictures Corp. He developed the present organiza ' eral manager of ^^e Legion of Merit by the ^^^^ WSMB-AM-FM are tion of WPIX and had supervised WPIX (TV), New York Daily S. government. He served as ^^.^^^^^^ transferred to Its operation since its inception. News station. The appointment h?^;:^^^'' ftf / ° .i! J United Paramount Theatres, while Before coming to WPIX, Mr. Coe brings about an East Coast reunion tL^"^ T ^ ^^^^^t KTLA, under permit to Paramount . of two former CBS executives. Mr. J. f , , Television Productions Inc.. a sub ' Vanda for eight years served as lY^/ ''""Z ^J!^ '""^^^^^^ sidiarv of Paramount Pictures, IN THIS TELECASTING ... CBS western division program di ^l^,""^ ^"'^^^^ would be transferred to New PicLarson succeeds Coe at WPix(TV M " T^^?^^-^^'.-^? p oductionTn Hollywood fncTuZg ^orp. Paramount's 29^. inChsTies Vanda Joins WCAU-TV 3 resigned last May as Vice president Proaucnon m noiiywooa mciuamg ^^^^^^ ^^^^^ ^ DuMont Labs. KnrLnsTBc'kow%',an ? in charge of CBS West Coast activi ^ "^^"^be^ likewise would follow KTLA into Color Te-t Pro-Fess 10 ti^s to become WCAU president Since leaving CBS he has pro New Pictures Corp nr^oXmS^e^s Con«mt^^^^^^ last Aug. 1. duced the .Victor Borgia, Benny principal officers of New Pictures FCr Declines Particrnatiin in ^ Since October, Mr. Vanda has Goodman show, Abbott and Cos Corp. were reported to FCC as: Barney Capp"co^s°U,UX\'e\v \l ^^^"^'^ P^'^^^^'" counsellor tello The Saint Man Called X, ^f^e ^pTesS'^sJan^on^Tr^rS PP, ^.uusins ueoate TV 13 WCAU-TV. Prior to the war, Cwliss Archer and others. man of executive committee; Austin C. Film Report ^^'""^xTme 4 responsible for production Before joining WCAU last fall, ^^"d "Moh^hlrm,"t'eTs'ur^"r^ Reel Takes 11 Telestatus 8 for many CBS West Coast origina Mr. Vanda had returned east to bourn, vice president; Adolph Zukor. ^.^^^ tions. Among the shows he pro develop and sell TV programs. be?g™ic"e presTdent."^'"' ^^""^ Page 49 • BROADCASTING ' January 9, 1950 TELECASTING • Page 3