Broadcasting (Jan - Mar 1950)

Page scan 000133 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000133
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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iijmnR THE SUNPAPERS STATIONS THE A. S. ABELL COMPANY ^ BALTIMORE 3, MARYLAND BALTIMORE Leads the Natioii TV SHARE OF TOTAL BROADCAST AUDIENCE OCTOBER-NOVEMBER, 1949 SUN. THRU SAT. EVE • 6:00-10:00 P.M. LOCAL TIME 'Based on C. E. Hooper's "TV Audience Index and TV Trends" for Oct.-Nov., 1949 WMAR-TV LEADS in BALTIMORE IN MARYLAND MOST PEOPLE WATCH WMAR-TV CHANNELS nmnn-*!* Baltimore TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represented by THE KATZ AGENCY. INC. NEW YORK . DETROIT . KANSAS CITY • SAN FRANCISCO CHICAGO . ATLANTA . DALLAS . LOS ANGELES Page 55 • BROADCASTING January 9, 1950 TELECASTING • Page 9