Broadcasting (Jan - Mar 1950)

\. time (6 to 10:30 p.m.) and grades downward to $375 for Class 3 (5 to 6 p.m., 10:30 to 11 p.m., tfonday through Friday, 1 to 6 ).m. and 10:30 to 11 p.m., Saturlay and Sunday) and to $250 for mass C (all other times). These ire without frequency discounts. Live studio charges are $200 for I 31-60-minute showing, film studio, fl25, and film studio in conjunc;ion with live studio or mobile pnit, $62.50. For a 5 to 30-minute show, these rates go down to $100, 162.50 and $31.25, respectively. Dne-minute spots and 20-second station breaks, live or film, for one ;ime cost $100 Class A, $75 Class b and $50 Class C. New network rates went into eifect Nov. 1, with phe hourly price upped from $600 to $1,000. There is a six-month ^arantee on both local and netIwork rates. I Mr. Showerman, who has been fc^ith NBC 20 years and Central Division vice president since July [1947, late last month appointed tTohn McPartlin as the station's sales manager. A member of the p!BC Chicago national spot sales Btaif for the past six years, Mr. iMcPartlin is assisted by George (Morris Jr., formerly of the AM tocal sales staif. Eugene Hoge leads up network TV sales, i In its first year, WNBQ earned four first places and one honorable taaention in the annual Chicago ff'ederated Advertising Clubs [awards competition. First places Iwent to Walt's Workshop, Clifton Utley and the News, The Weather^lan and R.F.D. America, now oif Ihe air. Consecration of the Catholic bishops, a special events feature, liwon an honorable mention. For its promotion of Who Said \That? in the Crosley-Benton & jBowles Inc. competition, WNBQ and Promotion Director Smith learned second place. Mr. Smith twas spotted third for creation of -ia promotion film announcement tfor Martin Kane, Private Eye, in & contest conducted by the Kudner iAgency and U. S. Tobacco. Only jlpersonality to be cited nationally jds Dave Garroway, recently given !the third annual award of the Junior Advertising Club of Philaidelphia. ,j Mr. Smith, in intra-station pro motion, recently cited a widespread audience response to Clifton Utley, who for four days asked viewers to give their opinions on whether they wanted more or less in straight news, analysis, photographs, maps, charts and guest interviews. "No prizes, premiums or praises" were to be given away, yet replies totaled 669 — 420 from Chicago. Promotion personnel made an economic breakdown of letters, based on 1946 rentals for each district, to determine Mr. Utley's appeal to all levels. They found: Monthly Rental Chicago Outside Classification RepHes Chicago Total Class A S57 and up 76 88 164 Class B 47 to 57 100 58 158 Class C 35 to 47 104 89 193 Class D 28 to 35 28 12 40 Class E under 28 15 2 17 Comme'-'"^al 16 0 16 No Address 81 0 81 Mr. Smith sends bi-monthly re ports to all TV clients and their agencies with detailed information on promotional and advertising mentions, publicity releases, newspaper and magazine clippings and picture reprints. He also has simplified the matter of agency program presentations by submitting a folder outlining briefly the availability, talent biography, picgram format, adjacencies, competition, audience response, current and past sponsors, success stories and sponsor testimonials, cost, types of commercials accepted and type of audience to whom the show appeals. His department, and all others, attempt to work together as a single team to justify and extend the primary theme of the operation — delegation of authority along with responsibility all down the line. IFuneral Telecast 1 THE funeral of a prominent I person was telecast directly i last Wednesday when KSDj TV St. Louis aired the services for Louis Nolte, former I St. Louis comptroller and nationally known municipal I fiscal expert. Arranged by ! ' George M. Burbach, KSD-TV general manager, the telecast was timely as a heavy ice storm which paralyzed transy portation struck St. Louis and prevented hundreds of persons from attending the services. According to KSDTV officials, the direct telecast of the funeral was the first in TV history. P^e 61 • BROADCASTING Holcombe Parkes, vice president in charge of public relations of National Assn. of Manufacturers, New York, will resign from that position Feb. 6 to become executive vice president of Apex Film Corp., Los Angeles. Mr. Parkes will have offices in both, Los Angeles and New York. He will be primarily responsible for promotion writing and production of industrial and public relations films for Apex. Paul Alley, formerly film editor for NBC-TV news film operations, has joined staff of William J. Ganz Co., New York, motion picture production company, as TV consultant in charge of production. Mr. Alley, prior to joining NBC, had been script writer and commentator for Paramount newsreel and MGM "News of the Day." During last war he edited "The United Newsreel," film version of The Voice of America. Capitol Records, Hollywood, preparing series of 13 15-minute TV films based on firm's Bozo the clown character. According to firm, series will cost approximately $100,000 and will be ready for release in two months through its distributing outlets. Elmo Williams, head of TV division for Capitol, is producing series, Les Goodwins directs. Embro-Madison TV Productions, Hollywood, has secured exclusive rights to approximately 200 British Government films. Deal was signed last week in Hollywood by Sir Thomas Hodges, head of British Film Service; Noel Madison of Herold Productions and William (Scotty) Brown, film distributor, who formed TV firm. TV stations are being contacted throughout country for leasing films which include features and short subjects. Tom Corradine heads firm which is located at 1535 Crossroads of the World. CBC Meet Feb. 9-10 FEBRUARY meeting of the board of governors of Canadian Broadcasting Corp. is to be held at Ottawa Feb. 9-10, and it is expected that TV station applications for Toronto and Montreal stations, will be discussed. CBC recently was granted a $4,500,000 loan by the government for TV stations and studios at Toronto and Montreal. Four applications are in for two other Toronto TV channels, by CFRB and CKEY Toronto; Famous Players Corp., Toronto; and Al Leary, Toronto. Two applications are on file for three TV channels at Montreal, by CFCF and CKAC Montreal. MOV/fS & TV Engineers Join in SMPTE SOCIETY of Motion Picture Engineers has changed its name to Society of Motion Picture and Television Engineers, President Earl I. Sponable announced last week. The change was effective Jan 1. Approved by an overwhelming majority of balloting members, the change was effected because of the increasing mutual interests of technical people in both motion pictures and television, as well as the Society's active participation in the development of new video techniques. In addition, SMPTE has filed an FCC brief proposing specifications for a nationwide theatre television system. Speaking of the decision, Mr. Sponable said: "I cordially extend an invitation to all television engineers to join with us so that we may share with them, and together continue to expand, the technical knowledge we have gained concerning motion pictures over a period of 33 years. I am confident that the art of motion pictures and the art of television can reap benefits from one another and jointly contribute to the perpetuation and improvement of existing standards in the pictorial rendition of action." Video Medical Aid ANOTHER video development as an aid for training in the medical profession has been announced by Remington Rand Inc., manufacturer of Vericon, system of closed circuit TV. Visual images of various internal organs of the human body now can be telecast for group study without resort to surgery as a result of a new technique worked out by William L. Norvell, manager of the firm's television department. A special optical link is interposed between eyepiece of a standard gastroscope and the pick-up tube of the camera. Telecast, demonstrated Dec. 6 during the third annual clinical session of the AMA in Washington, D. C, permits large groups simultaneously to study conditions inside the body. Tuchman Named RALPH G. TUCHMAN, formerly Hollywood news editor of Broadcasting-Telecasting, has joined KTTV (TV) Los Angeles, CBS TV outlet, as sales service coordinator. He has been with the magazine for more than five years in Washington as well as in Hollywood. NOW! MAGNETIC SPROCKETS hold standard 'A" tape in sync for Television and Motion Pictures f^i^ Stable , •""'ned,o,e ,,,, '"""^'-W •^'"fafaorn/ '"for sync ton. RECORDING EQUIPMENT CORPORATION 154TM ST. AND 7TH AV6, WMITESTONE, I. J., N. Y. "s/n. WRITE FOR ILLUSTRATED LITERATURE January 9, 1950 TELECASTING • Page 15