Broadcasting (Jan - Mar 1950)

Page scan 000140 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000140
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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m a m4& 1950 The Broadcasting Yearbook and your business . . . ffie on/y %m^h source book of radio-tv information, facts, and figures . . ^7 pays for 52 weekly issues and includes the 1950 Yearbook BROA|(MnTNG ^ TELECASTING BUSINESS JOURNAL OF RADIO-TV How much do advertisers spend for spot, network, regional and local campaigns — who handles the account? The top radio-tv agencies— personnel and gross billings? You'll find the answers — and many, many more hard-to-get facts — plus these exclusive features in the 1950 BROADCASTING • TELECASTING YEARBOOK. Gross network billings by advertisers, by agencies, by product classifications, by months Comparative radio costs vs. newspapers, magazines Year's top ratings, program trends, awards ^ National and regional advertisers-agencies More than fifty directories covering AM FM TV stations, executive personnel; networks; equipment mfgrs; representatives; film, transcription and related services. These and a thousand facts/charts more are the 1950 YEARBOOK, classified under easy-to-find headings' indexed for quick reference. There's nothing like this 31/2 lb. YEARBOOK for radio-active agencies, advertisers or any radio-connected business. It's your indispensable year round tool. The Yearbook comes free to BROADCASTING • TELECASTrNG subscribers as of February 1. A limited supply of copies will be available at $5 each. BROADCASTING o TELECASTING National Press Building Washington 4, D. C. Please enter my BROADCASTING subscription immediately and be sure to send the 1950 Yearbook, free of charge, as part of this order. □ I enclose $7.00 Q Please bill me Name Company Street City Zone State