Broadcasting (Jan - Mar 1950)

Page scan 000151 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000151
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WOR is not an Albany station HE WAS RATHER impatient. He was a manufacturer. The product was a tape for mending clothes, shades, soft goods . . . (Please be patient and read on — there is some very important meat in this. ) WOR was the only station this man could afford; we mean, big station. And he had — what some people would think — pecuHar ideas. "Sell my product," he said. "Sell it in Albany, N.Y., and Boston, which is in Massachusetts, and Philadelphia — as well as (hold tight) Maryland," We could try. WOR jumped this man's Albany saleis 190% . In Boston and such surrounding terrhory as Connecticut, Rhode Island, WOR sold 75% more of this man's product than ever before. Maryland? Up, too. About 100% . And so the story went — in practically all the 1 8 great states WOR platters its power down on. WOR even persuaded 43 department stores which had never handled the product to handle it. Would you, perhaps, like to have WOR do maybe this kind of job for you? In cities like Paterson, Newark, Trenton, Bridgeport, New Haven, and even well, maybe Albany, N.Y., or Boston? our address is WOR — that power -full station, at 1440 Broadway, in New York E: WOR does not argue the point that each of the cities mentioned is served in a very special way by one or local stations. Their job is an important and unique one. So, too, we feel is WOR's collective 18-state impact.