Broadcasting (Jan - Mar 1950)

Record Details:

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The offer was made on WKMH's 5:10 P.M. broadcast. Five gallons of free gasoline wouldj go to the first 50 persons calling. The offer was a frank test of WKMH's listenership and, ability to draw response. The result.' . . . Thousands of calls completely drowned Dstroit telephone exchanges, inter-exchanges were inundated, calls could not be made between exchanges. With entire Detroit phone service threatened, WKMH called it off. And Michigan Bell pleaded: "please . . . never again." Conlan surveys prove WKMH the lowest cost-perthousand in Detroit: 33c. Just ask WEED. lines. ^ \3t^^ area ed. e ad^ eTS elV a .1^ uxvdo ^^^^ tYve 1000 WATTS FULL TIME V/Km GIVES YOU MORE LISTENERS PER DOLLAR IN METROPOLITAN DETROIT THAN ANY OTHER station A BONUS of Ann Arbor, Ypsilonti, PonHoc and Toledo! ^W^F' l€ ilMA Ml Fred A. Knorr President and Gen. Mgr. 1310 KG Weed aod compaay National Representatives Broadcasting • Telecasting January 16, 1950 • Page 5