Broadcasting (Jan - Mar 1950)

Page scan 000155 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000155
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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The offer was made on WKMH's 5:10 P.M. broadcast. Five gallons of free gasoline wouldj go to the first 50 persons calling. The offer was a frank test of WKMH's listenership and, ability to draw response. The result.' . . . Thousands of calls completely drowned Dstroit telephone exchanges, inter-exchanges were inundated, calls could not be made between exchanges. With entire Detroit phone service threatened, WKMH called it off. And Michigan Bell pleaded: "please . . . never again." Conlan surveys prove WKMH the lowest cost-perthousand in Detroit: 33c. Just ask WEED. lines. ^ \3t^^ area ed. e ad^ eTS elV a .1^ uxvdo ^^^^ tYve 1000 WATTS FULL TIME V/Km GIVES YOU MORE LISTENERS PER DOLLAR IN METROPOLITAN DETROIT THAN ANY OTHER station A BONUS of Ann Arbor, Ypsilonti, PonHoc and Toledo! ^W^F' l€ ilMA Ml Fred A. Knorr President and Gen. Mgr. 1310 KG Weed aod compaay National Representatives Broadcasting • Telecasting January 16, 1950 • Page 5