Broadcasting (Jan - Mar 1950)

Page scan 000156 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000156
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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IT'S ALWAYS HARVEST TIME .. .if you're on WFDF, that is! Advertisers who sow their selling messages via Flint's first station, WFDF, reap a rich harvest. They're "in" for a big share of the 5288,000,000 spent annually in Flint's retail stores! Purchasing power is fabulous in this industrious town, because the average effective buying income per family is a startling $5,764 (Compare that with the median American family income reported at S3, 120!) Remember! Hooper surveys show that WFDF has a larger audience than any of the other four local stations in every time period. And during the day WFDF garners two to five times as many listeners as any other local station. Today — everyday is harvest time in Flint when you use the WFDF-Flint Market Combine. Ask a Katz man for availabilities, now! 910 Kilocycles FLINT MICH. AMERICAN BROADCASTING COMPANY REPRESENTED BY THE KATZ AGENCY • Associated with: WOOD Grand Rapids— WFBM Indianapolis — WEOA Evansville, TING Published Weekly by Broadcasting publications ^ Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press BIdg. Washington 4, D. C. Telephone ME 1022 IN THIS BROADCASTING . . . NRDGA Makes Awards During Annual Meeting 15 NAB Revamping Upset, BAB Intact 15 Hearings Held on Langer Bill 16 Sen. Johnson Suggests FCC Policy at FCBA Dinner 16 NBC's New Lineup Announced 17 Gag Rule Snipped as SCOTUS Refuses Review.. 17 Ford Uses Novel Twist in Selling 18 Trafficking, FCC Would Tighten Forfeiture Rules.. 20 Network Billings for 1949 Announced 20 President Asks 2.7% Increase in FCC Budget. ... 22 SPAC Honors Trommell 22 Set Production Promising in '50 — Cosgrove. 26 FCC Reports on Workload 46 Telecasting Section and Index, page 47, 49 DEPARTMENTS Agencies 8 New Business . . . 10 Allied Arts 70 News 32 Commercial 38 On All Accounts 12 Editorial 30 Our Respects to 30 FCC Actions 66 Production 34 FCC Roundup 72 Programs 64 Feature of Week. 12 Promotion 36 Management 28 Upcoming ... 43 FEATURE CALENDAR First issue of the month: AM Network Showsheet Second issue: Network Boxscore; How's Business Third issue: Trends Survey Last issue: Telecasting Showsheet At Washington Headquarters SOL TAISHOFF Editor and. Puhlither EDITORIAL ART KING, Managing Editor J. Frank Beatty, Rufus Crater, Associate Editors; Fred Fitzgerald, News Editor; Tyler Nourse, Jo Hailey, Assistants to the News Editor. STAFF: David Berlyn. Lawrence Christopher. Marv Ginn, Tom Hynes, John Osbon, Ardinelle Wilhamson. EDITORIAL ASSISTANTS: Estelle Dobschultz, Kathryn Ann Jones, Pat Kowalczyk, Doris Lord. Wilson D. McCarthy, Jean D. Statz; Eleanor J. Brumbaugh. Assistant to the Publisher. BUSINESS MAURY LONG, Business Manager Winfield R. Levi, Assistant Advertising Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Phyllys Steinberg, Judy Martin; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston. CIRCULATIONS AND READERS' SERVICE JOHN P. COSGROVE, Manager Lillian Oliver, Warren Sheets, Elaine Haskell Grace Motta, Chapalier Hodgson. NEW YORK BUREAU 250 Park Ave., Zone 17, PLaza 5-8355 EDITORIAL: Edwin H. James, New York Editor; Herman Brandschain, Asst. to the New York Editor; Florence Small, Gloria Berlin, Betty R. Stone. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. Paul, Advertising Director; Eleanor R. Manning. CHICAGO BUREAU 360 N. Michigan Ave., Zone 1, CEntral 6-4115 William L. Thompson, Manager; Jane Pinkerton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28. HEmpstead 8181 David Glickman, West Coast Manager; Ann August. TORONTO 417 Harbour Commission Bldg. ELgin 0775 James Montagnes. ^ j ■ m^ji Broadcasting * Magazine was f oimded m I9dl by Broadcasting Publications Inc., using the title ■ Broadcasting '—The News Magazine of the Fifth Estate. Broadcast Advertismg • was acquired in 1932 and Broadcast Reporter in 1933 • Reg. U. S. Patent Office Copyright 1950 by BrodJcasting Publications, Inc. Subscription Price; $7.00 Per Yeof. 25c Per Copy Page 6 • January 16, 1950 BROADCASTING • Telecasting