Broadcasting (Jan - Mar 1950)

Page scan 000157 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000157
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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PLAY BALL with IIBCRTY! Largest Baseball Network in the History of Radio . . The Fastest Growing Network in America . . Starting Its Third Season! Millions of baseball fans in 27 states throughout America will listen to major league baseball this spring and summer over the Liberty Broadcasting System. They'll hear the best play-by-play reporting on the air — the Yankees, Red Sox, Cubs, Dodgers, Giants — all the big league teams — as only Gordon McLendon, the Old Scotchman, can give it. They'll hear baseball every day in the week and a double-header on Sundays! Yes, beginning March 11, and ending October 1, Liberty Broadcasting System will broadcast some 36 exhibition games and 173 regular season games — an average of 7 games per week during the exhibition season and 8 games per week during regular season. Liberty will broadcast baseball — and millions of fans will listen! It's the biggest sporting event on radio. It's creating thousands of baseball fans . . boosting game attendance . . expanding the sports listening audience! It's the greatest advertising buy in America. The Old ScofchmanGORDON MeLENDON Radio's Favorite Sportscaster Radio's favorite Sportscaster, heading a staff of the most outstanding S^iortsmen in the country. This year Liberty will feature both line from the field and re-creative games. Direct from the field, or re-created. Liberty gives the best in baseball reporting. Its re-created games are completely unlike any others — more realistic, if possible, than games direct from the field. "McLendon's work is, in simple words, flat genius. There is just no other way to describe it. " — Amos Melton, writing in the Ft. Worth Press. "He does a job that is both thrilling and flawless — a masterpiece of radio reporting." — Calvin Clyde, writing in the Tyler CourierTimes. Liberty's special re-creation methods are the particular property of the network and cannot he duplicated. For the most part, they are within a few seconds of actual play on the field. LIBERTY BROADCASTING SYSTEM, INC DALLAS, TEXAS ROADCASTING • Telecastin January 16, 1950 • Page 7