Broadcasting (Jan - Mar 1950)

Page scan 000159 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000159
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Offices in CHICAGO • NEW YORK • DETROIT • ST. LOUIS LOS ANGELES • SAN FRANCISCO • DALLAS ANNOUNCING THE OPENING OF A ScWHt^ JOHN BLAIR OFFICE DALLAS, TEXAS On January 2nd, John Blair & Company opened offices in hustling, bustling Dallas, Texas. Clarke Brown, long an expert in advertising, merchandising, marketing and radio, is in charge . . . ready now to help Southwest advertisers build profitable sales with powerful Spot Radio! The address, for your files, is Rio Grande National Building, Field and Elm Streets. The phone, Central 7955. If you're located in the fast-growing Southwest, it will pay you to know Clarke Brown and all the fine stations on John Blair's list. Ask him about them anytime! Clarke Brown Manager — Dallas office JOHN BLAIR £■ COMPANY BROADCASTING • Telecastin REPRESENTING LEADING RADIO STATIONS January 16, 1950 • Page 9