Broadcasting (Jan - Mar 1950)

Page scan 000173 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000173
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WDGY Congratulates :ae.i p SCHUNEMAN'S INCORPORATED St. Paul, Minnesota S51 :ost of] een the W NATIONAL RETAIL DRY GOODS ASSOCIATION GRAND AWARD WINNER for "PROGRAMS BEAMED TO A GENERAL FAMILY AUDIENCE" (Schuneman's Inc., a St. Paul Department Store, won the grand award for its program "Red Rooster Hour" carried over Radio Station WDGY, Monday through Saturday, 7:30-8:30 A.M., 52 weeks.) also Winner of FIRST PRIZE "In the $5,000,000 to $15,000,000 volume group stores for its program "Red Rooster Hour" carried over Radio Station WDGY." WDGY salutes the National Retailers Dry Goods Association for honoring Schuneman's Inc. with its GRAND AWARD and First Prize. WDGY is proud to be associated with Schuneman's in producing this outstanding show and pledges its continued efforts to provide outstanding programming to the Twin Cities and Northwest Empire. WDGY 50.000 watts Vy t V \J X 25.000 watts 1130 KC MINNEAPOLIS -ST. PAUL Mel Drake, Vice President & General Manager V REPRESENTED NATIONALLY BY AVERY-KNODEL, INC. BROADCASTING • Telecasting January 16, 1950 • Page 23