Broadcasting (Jan - Mar 1950)

Page scan 000175 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000175
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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3 out of 5 FIRSTS AGAINST The FIELD # KRLD T-V Covers Dallas and For+ Worth area completely wMh exclusive CBS TV shows, plus outstanding studio productions. Now over 30,000 TV receivers in the Dallas-Fort Worth area, and rapidly expanding. Channel 4 MORNING WEEK DAY EVENING WEEK DAY Monday Through Friday 8 A.M. -12 NOON Monday Through Friday 6P.M.-10:30 P.M. 12 NOON to 6 P.M. SUNDAY AFTERNOON (Hooper— OCTOBER and NOVEMBER) FOR DALLAS 10 out of 10 according to NielSOIl's of the highest rated programs on the air are CBS Shows, according to Nielsens' survey — and all are on KRLD. 14 out of 15 Likewise, 14 out of the first 15 highest rated programs in the Neilsens' survey are CBS Shows being aired regularly over KRLD. Only Full Time CBS Station in ^'orth TEXAS 50,000 WATTS THE BRAN HAM CO., Exclusive Representatives THE COLUMBIA STATION FOR DALLAS and FT. WORTH BROADCASTING • Telecastini January 16, 1950 • Page 25