Broadcasting (Jan - Mar 1950)

Page scan 000177 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000177
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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S.OOOjOOOfor'SO! RICH BONANZA DUE LANG-WORTH MEMBER STATIONS IN 1950 Nation-wide survey* just completed proves record -breakmg commercial use of Lang -Worth Transcribed Programs bg advertisers and agencies, 12 months of 1949 showed 60% Increase over 1948 . . . 160% increase over 19471 Survey Indicates that agencies and advertisers will spend well over 5 million dollars sponsoring Lang-Worth Planned Programs over Lang-Worth Member Stations during 1950. Read full details of this Increasing commercial trend — Initiated and developed by Lang-Worth — In next week's "Broadcasting" (January 23, 1950), LANG-WORTH 113 WEST 57th STREET FEATURE PROGRAMS, Inc. NEW YORK 19, N. Y. *Lang-Worfh's third annual survey — December 7949 — Signed questionnaires received from 573 member stations. 55% network affiliates . . . 45% independents. BROADCASTING • Telecasting Jawz-ry 16, 1950 • Page 27