Broadcasting (Jan - Mar 1950)

Page scan 000179 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000179
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Edgar T. Bell, vice president and general manager of KTOK, Oklahoma City, joins this station as its active head after many years of experience in the newspaper and radio field in the Southwest. E. L. Colbourn, sales manager of KTOK, Oklahoma City, returns to this market where, for many years, he was a member of the sales staff of WKY, Oklahoma City. nnouncLn It is with a great deal of pride and satisfaction that KTOK announces the election of Edgar T. Bell as vice president and general manager, and the appointment of E. L. Colbourn as sales manager. Mr. Bell comes to KTOK with many years of experience in the management field having previously been associated with the Oklahoma Publishing Company of Oklahoma City as business manager where he had active supervision over Radio Stations WKY, Oklahoma City; KLZ, Denver, and KVOR, Colorado Springs. Mr. Colbourn was associated with Mr. Bell for many years in charge of sales at WKY, Oklahoma City. In 1945, Colbourn resigned from WKY to become an account executive with the Frederic W. Ziv Company, with headquarters in Houston, later moving to KABC, San Antonio, where he has just resigned as commercial manager. President KTOK 1000 ON THE DIAL _ ^ nil ■ r^M. OK/crfto/ncr Cify 5000 WATTS, DAY ~ ~ ~ Represented nationally by 1000 WATTS, NITE ^V^^ ^| ^H^^ ^H^A Affiliated with the American Broadcasting Company