Broadcasting (Jan - Mar 1950)

KENNETH STRONG, sales representative for WLYN Lynn, Mass., for over a year, and before that with sales staffs of WBZ and WCOP Boston, appointed sales manager of WLYN. ED MORGAN, sports director for KBON Omaha, Neb., appointed transit sales manager for KBON-FM in addition to his present duties. JOE YOWELL, formerly sportscaster for KTXL San Angelo, Tex., becomes salesman for station. CKOK Penticton, B. C, appoints Radio Representatives Ltd., Toronto and Montreal, as exclusive representative. WIAC San Juan, P.R., has published Rate Card No. 4 which became effective Jan. 1. ROBERT M. DOOLEY, for five years national sales manager of KFAB Omaha, Neb., resigns. Future plans not announced. DON KIMEL, formerly of WOTW Nashua, N. H., joins sales staff of WEIM Fitchburg, Mass. WGGH Marion, 111., 500 w daytime outlet on 1150 kc, names Sears & Ayer as national representative. FRED I. GEIGER, former New York state representative for Frederic W. Ziv Co., joins staff of WSYR Syracuse, N. Y., as -sales representative. He replaces CLARENCE KELLER, who resigned to become convention bureau manager of Syracuse Chamber of Commerce. DEL BELFLOWER, formerly with KFDA Amarillo, Tex., and Amarillo Times, joins commercial department of KTOK Oklahoma City. JOHN J. COLE, sales service manager of WDTV (TV) Pittsburgh, and before that with KCMO Kansas City, Mo., and KFRU Columbia, Mo., appointed account executive for WDTV. CBS Hollywood accounting and purchasing departments have moved to new quarters at 6111 Sunset Blvd. JOHN MINKOWSKY heads both departments. STOVER J. MORRIS Jr., formerly with P. Lorillard Tobacco Co. and Southern Dairies Div. of Sealtest Inc., joins WDVA Danville, Va., as sales representative. GEORGE GRAY, formerly with WEIM Fitchburg, Mass., WHEB Portsmouth, N. H.; WHOB Gardner, Mass., and WBMS Boston, joins sales staff of WCOP Boston. WALTER W. CRIBBINS, formerly head of his own San Francisco novelty advertising firm, and GEORGE Le MAITRE join sales staff of KEEN San Jose, Calif. HELEN McDERMOTT, chief accountant of KLAC-AM-TV Hollywood and George Arvantes, local business executive, have announced their marriage. ROBERT GARLAND, of sales staff at KOOL Phoenix, Ariz., is the father of a boy. DAVE MERLIN, KSFOfAM) KPIX CTV) San Francisco salesman, is the father of a girl, Amy Elizaoeth. Page 38 • January 16, 1950 Respects (Continued from -page 30) for an immediate report as to morale and general reaction. Colonel William J. Donovan, now General Donovan, located Gene Brophy by telephone and she in turn gave the report which a half-hour later was on the President's desk. From an ofRceless beginning Mrs. Brophy built the West Coast OCI into a potent px'opaganda weapon that later became the Office of War Information in St. Francisco. It grew from one employe — herself — to a staff of 550 workers. She was director of radio, news, administration and interpretation of policy, and pushed as many as 523 programs a week into Pacific fronts, often using five to six shortwave stations simultaneously. When the Japanese tried to jam these broadcasts she pressed two obsolete RCA circuits inta service. The Japs were able to jam two of the signals but a third was heard consistently and refugees returning later on the mercy ship Gripshohn reported many lives had been saved by OCI programs in the Philippines. Mrs. Brophy resigned from OWI in 1943, because of her husband's ill health, and went to Phoenix, Ariz. During his three-year period of convalescence, she became aware of the need for an independent station to serve the rich Salt River Valley area's more than 300,000 people. She applied for and was granted a CP for KRUX. Granted in October 1946, the station took the air the following March. Drawing from her experience Mrs. Brophy programmed KRUX to an impressive record of "neverbefore" broadcasting in Arizona. Doing away with radio's traditional commercial, the station aired three initial days of non-sponsored programs, requesting frank opinions and suggestions from the listening audience as to how to improve the station's fare. KRUX brought Arizona listeners the first 24-hour program service, play-by-play baseball, boxing, news SILVER LEAVES are pinned on shoulders of Barney Oldfield (r), former newspaperman, radio commentator, Hollywood publicist and ETO radio chief, by Brig. Gen. R. V. Ignico, commanding general, Warner Robin Air Materiel Area, on whose staff Lt. Col. Oldfield is assigned. This was the second surprise for the ex-commentator following the Christmas holiday which he spent at his home in Nebraska. While returning to the Georgia air base, the colonel, hitch-hiking by airplane, found himself included in President Truman's party making the flight to Washington from Independence, Mo. on the hour, a local commentatoi an Easter High Mass, a regularly scheduled symphony program an' a unique Armistice program in na tive Indian tongues to Hopi anc Navajo veterans. KRUX rank: with the top stations in listener, and has a record number of satis fied advertisers who have been witl the station since its inception. Re suits — the station's available time is always sold out. The diminutive, energetic owner operator of KRUX aims to pleast her audience. "If the audience wants it we'll get it on the air,' she says. Her staff has been wellconditioned to cancelling whol^ blocks of programs for a specis public service job — in advance oi on a moment's notice. In addition to what would appear to be a fulltime job, Mrs. Brophy is an active member of the Phoenix Advertising Club, Chamber of Commerce, Phoenix Soroptimist, County Club, Saddle and Sirloin and Kiva Club. Nationally she participates in the NAB and Radio Executives Club. Ten years ago she married Murry Brophy. Today they live in a modest home near Phoenix. They make their work their hobby — "to get the greatest pleasure out of both," they explain. SYNTHETIC MICA NBS Claims Superior Type MICA now can be synthesized. National Bureau of Standards scientists have succeeded in producing the substance which is a critical material in the manufacture of electrical and electronics equipment, the Commerce Dept. announced last week. While synthetic mica essentially has the same properties as the natural, the department pointed out that it is superior in its ability to withstand high temperatures. The substance, widely used in radio and electronic equipment, owes its value to its remarkable properties as an electrical insulator. This country, the department said, is the world's largest mica consumer although it produces only enough of the substance to meet a fraction of normal requirements. Commerce Secretary Charles Sawyer predicted that "synthetic mica production may make it possible for the United States to meet its own demands for this critical material." Work on synthetic mica was part of a broad program of research on fluorine-type artificial minerals carried on by the NBS under sponsorship of the Office of Naval Research. The mica phase was developed in cooperation with the U. S. Bureau of Mines and the Colorado School of Mines, the Commerce Dept. said. WKTY LaCrosse, Wis., signs exclusive agreement with Wisconsin Div., American Automobile Assn., for airing of highway information for balance of hazardous driving period. 'BEnER WAY' First Series Offer By Hage Firm WITH some 40 stations already signed for his sales and program service, A. Maxwell Hage last week announced that he had established his own firm with headquarters in Suite 1412 at 366 Madison Ave., New York. The new firm will specialize in material designed specifically for expanded station revenue, largely through ^ opening approaches for new advertisers not now using radio to any appreciable extent. The first Hage offering, already on the air in a number of markets, is called The Better Way and is geared for sponsorship by local industries. Mr. Hage told Broadcasting that this series, 52 half-hour scripts on the theme of maintaining the traditional free enterprise system of business, is the first to be offered to stations as a copy theme and framework for use by manufacturers on a purely local level. The series is being offered to stations on a flat fee basis, he said, with the amount varying according to. the size of the market served by each station. For the past two years with the radio and TV department of the New York Daily News, Mr. Hage had been writer-editor of the nationally syndicated Telepix Newsreel and had handled editorial as signments on the Netvs of the Hour on WPIX (TV) New York. During his 20 years in radio and newspaper work, Mr. Hage has been night editor of NBC, with United Press in New York and assistant manager of the former WJAY Cleveland. Subscribers to The Better Way include : WSYR Syracuse. N. Y.; WEOK Poughkeepsie, N. Y.; WPTR Albanv. N. Y.; WLNA Peeksklll, N. Y.; WHUC Hudson. N. Y.; WALL Middletown, N. Y.; WVNJ Newark, N. J.; WBUD Morrisville, Pa.: WNOW York, Pa.; WCRO Johnstown, Pa.,; WVAM Altoona. Pa.: WAZL Hazelton, Pa.; WGBI Scranton, Pa.; WSAN AUentown, Pa.; WPP A Pottsville, Pa.; WCMB Lemoyne. Pa.; WRAM Reading, Pa.; WVCH Chester, Pa.; WBMD Baltimore, Md.; WARK Hagerstown, Md.: WILM Wilmington, Del.; WCAV Norfolk, Va.; WLPM Suffolk, Va.: WBBB Burlington, N. C; WHPE High Point, N. C; WSSB Durham, N. C; WLOS Asheville, N. C; WIST Charlotte, N. C: WFNC Fayetteville, N. C; WGTC Greenville, N. C; WHIT New Bern, N. C; WCPS Tarboro, N. C; WMRC Greenville, S, C; WLTR Bloomsburg, Pa. and Decker Advertising Agency, Canton, Ohio. BROADCASTING Telecasting